My fashion brand called "Glam Gal" aims to educate and empower young women aged 16-18 through trendy clothing styles. The brand will be advertised through a magazine featuring a celebrity endorsement and website displaying outfits. While targeting young female "achievers", the content and designs will be original to avoid legal issues like copyright infringement. Appropriate sizing and avoidance of offensive material will make the brand accessible without restricting any audiences.

1. FMP Proposal
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Working Title:
My fashion brand will be called “Glam Gal” I chose this because both of these words relate
towards fashion and my female audience therefore this comes across more feminine and
would attract women towards the brand. The adjective ‘glam’ meansto the max and I want
my audience to be glowing in the style of clothing and they can become even more
confident in the clothes and feel there best and feel more interesting than ordinary people
through clothes.
What is it called? This can change if you think of something better later
Product’s Purpose:
The purpose to my brand and the three products is to mainly educate my female audience
because when people look into my products this could be an inspiration or inspire them
towards something which could also be there goal for example my brand may push them to
one day creating their own brand and learn through different styles which mainly feature in
my magazine and look for different ideas, although my product also has another purpose of
informing my audience to feel as if they can show there true personalities through their
own style and feel good about themselves and push them to become the best they are as I
believe fashion can mean a lot to people and is a big part to how the introduce themselves.
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre:
This fashion brand genre is ‘chic style’ this style is very trendy and fashionable which most
femaleslove and like to be update and have the latest garments. This genre also presents a
classy and elegant look because I think this is important and something in which I would
want to be represented as when styling an outfit together. I also chose this style because it
can also be casual and basic but still have that kick to it which attracts my audience for
example this could be through colour schemes of whites or pastels which match with
anything.
What sort of product is it
Content
My product is a fashion brand advertised through three main products which are; magazine
front cover, magazine two page spread and a website the reason behind why I specifically
chose fashion is because this is something I love and want to progress with in the future
and creating my own brand is a dream and will inspire my audience. For the magazine
products this includes a celebrity included in the two page spread which describes her
favourite looks and how she styles her clothes whilst wearing my brand created therefore I
am advertising through a person who inspires my female audience which will pull them in
to buy my products even more, the website will also feature all the clothing styles and my
favourites on the front website page and match my layout and saturated colour scheme of
light browns and pinks (e.g.)
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience:
My primary audience for my fashion brand is femalesaged 16-18 because the trendy
clothing style I believe will appeal to a younger audience range, I also chose females
because of the saturated feminine colour schemes such as pinks, purples and whites which
relate more towards women in my photos I will also include female models so my audience
can look at the clothing on these models and have a better idea of how it would look on
themselves these models will also be around this same age range and the clothing is only
for women. Therefore, my secondary audience would be women aged 20-30 I chose this
because some of the specific clothing sections are more casual and abit classy which older
audiences don’t like to be as trendy as teens. The psychographics would be achievers this
is because glam gal is a serious business which is advertising clothing and is expressed
through style, therefore this also focuses on individuality of myself creating my own
business and my audience in expressing themselves through clothes. Lastly my social
status is balanced, this group mixes with achievers and my clothing is benefitting mankind
which my goal is to make my audience feel more confident in the clothes

2. FMP Proposal
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Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Legal & Ethical Considerations:
My magazine will not include any offensive material and wont effect any social groups or
religions and races as this appeal to anyone, although, the fashion brand has a name this is
a name I created myself and nothing used is an existing product. I won’t restrict any
younger people accessing these products, but my clothing won’t be size ranged for
younger people this will be sizes from S, M, L. This reveals that my product will be
sufficiently different from others because the. Brand is my own with adding in my own
ideas and designs to create this and therefore it will not be sued for copyright infringement.
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?