Research into target audience

1. Research Into
Target Audience
By Ana Vasilescu

2. Introduction
In order to fulfill project criteria and to successfully design and produce a
desired magazine, I had to carry out primary research. The sole purpose of
this primary research was to mainly identify the potential target audience and
their desires, needs and wants in regards to the fashion magazine. Using
SurveyMonkey, which is an online program, i have created a questionnaire
with specific set of questions which will enable me to produce a magazine.

3. Target Audience Questionnaire

6. Survey Analysis

7. I started of the survey by finding out who my
general audience was, and how i should address
them. Finding out their age group and gender
would also give me an insight into what i would
mainly write about.
From the results I would be addressing an
audience of mainly 18 to 24-year-olds which are
mainly made up of women

8. Within this questions i have identified that the potential target audience does purchase
fashion magazines, therefore there is a market for similar print products which i intend to
design and make.

9. The following questions were to determine
my readers interests. This would help me
determine what i should focus my articles on
so that my target audience would actively
read the magazine.
These results showed that i should focus
mainly on “Models’ Lives”; Styling Clothes and
Up-and-Coming Designers. Along with the
fact that most of my readers abstract art.

10. Next I was interested on finding out
that format of writing which my target
audience was interested in. I also
wanted to see whether my readers
wanted the magazine to be strictly on
fashion or whether I should branch out
into other topics.
From the results I have deduced that my readers
would enjoy interview/exposes of important
people in the fashion industry.
Along with the fact that they would enjoy reading
different real-world stories among the fashion-
related spreads.

11. The following question was asked so that I
could determine whether the target
audience wanted the magazine to have a
running colour scheme, or if they would
rather see something different each issue.
From the results of this question we can
observe that the readers would enjoy a diverse
and new theme every month.

12. I wanted to know which magazines my
audience was already reading. This way I
would get a rough idea of what my readers
enjoy to see
These results have shown that mostly my
readers enjoy Vogue magazine.
Lastly I wanted to know whether my
readers would enjoy receiving freebies or
have opportunities to enter contests and
giveaways.
From the results I have concluded that my
readers would enjoy these kinds of
opportunities.

13. Audience Profile

14. This is Emma and she is a typical
member of my target audience. Emma is
19 and in her last year of high school.
Emma’s favourite subjects are Art,
History and Sociology. She loves being
informed of real-world issues and going
to museums in her free time. She thinks
that her style is high fashion and a little
vintage.
Anytime she gets pocket money from
her parents she usually saves up to buy
fashion magazines and up-market
clothes.

15. Emma loves having
photoshoots with her
friends and posting them
on her instagram. It’s also
where she gets some of
her fashion inspiration
Spring is her favourite
season since she
loves spring fashion
collections and the
good weather for
photoshoots
Emma loves traveling
to big citties and
getting inspired by the
art and the

16. Emma considers herself an activist
and loves to stand up for what she
believes is right. She believes that
even through fashion she can make a
difference and make the world a
better place.
She loves reading various types of
young-adult novels and listening to
various genres of music. She hope to
one day work in the print or fashion
industry as she is a talented writer
and loves fashion. One of her dreams
is to one day work at Vogue.

17. Emma’s favourite brands are:
● Chanel
● Brandy Melville
● Acne Studios
● Vintage Stores in her area
● Fenty Beauty
● Wet ‘n’ Wild
● H&M
Emma’s purchases consist of:
● Clothes
● Accessories
● Books
● Fashion Magazines
● Food
● Cinema Tickets
● Snacks

18. Emma does have some brands that
she stays very loyal to, such as:
● Chanel (clothes & accessories)
● Fenty Beauty (make up)
● Apple (electronics)
● H&M (clothes & accessories)
● Salad Box (fast food)
● Vapiano (restaurant)
● Vulkan (books)

19. Emma loves using social media to keep in
touch with her friends and keep up with
what is going on in the world. The apps she
mostly uses:
● Instagram
● Twitter
● BBC
● WhatsApp
● Youtube
● Wattpad
● WeHeartIt
● Netflix
● CNN