Heather used research methods like interviews and questionnaires to understand her target audience of teenage and young adult females. She chose a model of the same age and interests to relate to readers. The magazine cover features bright colors, a fashionable model, and promises of free items and contests to attract readers. Social media links allow readers to engage with the magazine online. Throughout the magazine, bold designs help readers easily navigate while images of fashion, concerts, and an interview with a popular artist keep the content appealing and relevant to the target readership.

1. 5. How did you attract/address
your audience?
Heather Bashford

2. I used interviews and questionnaires to find out
what my target audience wants. I chose my
model to be the same age group and gender as
my
my target audience, for them to
relate too, (uses and gratification
theory). I also found out about
the subjects my audience want
out of the music magazine, such
as gossip and competitions.

3. The masthead is bold and
bright to attract the target
audience, with the coral
colour signifying that the
target audience is females.
The black outline suggests
that this is for the younger
generation, as it is not
This ‘Win’ Dre Beats relates
elegant, more modern.
to the audience and will attract
them
because
these
headphones are seen has
This gold coloured pug as a
fashion must-have, so the
the text ‘WIN TICKETS!’ on
chance to win them is
it. This attracts the audience
relatable in their lives.
because they then know that
there The barcode was putin the
is something here
magazine for them, andplace
because it’s the normal not
for a barcode on a ‘Lloyde’
just to read. Having music
magazine, and them attract
written also lets doesn’tknow
the audience as such.
the genre of magazine as they
However, by having a
would know we can see where the
barcode, the genre of this
artist.most issues were sold and
target those places more than
the places which didn’t sell
many copies, therefore
addressing the audience in the
places they most often visit
and purchase from.
Front Cover
The strapline at the top of
the cover pulls the
audience in by giving
snippets of information
and using a pug, ‘free’ to
persuade and attract the
audience into purchasing
my magazine, Hype.
The social media links under
the masthead attracts the
audience
because
the
younger generation use
The social media top that theand
fashionable the most
model is wearing know
signifies tothis
therefore
the magazine is aimed at the
audience
that
them.
magazine is lets them younger
aimed at know that
It also
girls, as fashion is popular to
there are other ways
with contact the magazine and get
teenage
girls/early
twenties. This heard to them.
themselves attracts the
audience because they can
buy the magazine and see
The model’s facial expression is
what exciting. clothing the
fun and types of This gives off a
popular excitement to the
vibe of artists wear.
audience and therefore will want
to purchase the magazine for this
vibe, therefore attracting the
audience.

4. Contents Page
The bold masthead
allows the audience to
navigate their way
around the magazine.
This attracts them
because they will know
that they can easily
find the page and
article they want to
read
instead
of
spending ages flicking
through it.
The concert ticket image
attracts
the
audience
because, teenagers and
young adults like to go to
concerts and see their
favourite
artists.
This
attracts them because they
may have the chance to win
theses tickets which attracts
them in
The
editor’s
note
attracts the audience
because they then feel
as if they know the
editor of the magazine
which makes them feel
familiarised when the
editor is the same very
month, attracting them
because they can start
to feel as if they know
the editor by reading
the note every month.
This bar of information
along the bottom of the
contents page attracts
the audience because
they feel as if they
have contact to the
magazine
directly,
through the website.

5. Double Page Spread
By changing
my language to
fit the target
audience, I
have appealed
and attracted
the audience
because they
The images
will feel
around the sides
comfortable
attract the target
talking because
audienceto
someone who is
the girls reading
like them.
the magazine will
want to see the
fashion of Lloyde,
a popular music
artist. By having
Lloyde in 3
different outfits,
we have attracted
the audience.
These tour dates
appeal to the target
audience because
they will be
interesting in going
to see Lloyde live.
Also, by giving the
tour dates, they can
therefore easily find
them without looking
them up, saving them
time which will
attract them.
The large pull-quotes attract the
audience to the article because
they will want to see how the
quote relates to Lloyde