The target audience for the advertising is women ages 16-25, focusing on the student demographic. Models and influencers used in promotions and advertisements will be in the same age range to appeal to young women. Popular music and artists favored by this audience will be featured to engage potential customers and generate interest in the clothing line.

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Target Audience
By Bethany Bouchareb

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Intended Audience
 My target audience for my advert is women ages 16-25. I
made the age range from teenager to young woman so I can
include the student discount scheme which is introduced from
college/sixth form years throughout to university. I have also
made my company female based and not unisex because it
becomes easier to market as a girl myself and I know what I
would like to see in a sponsorship sequence and pop up to
persuade me to shop at this certain online store.

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Online stores like Missguided influenced me with the idea of a
student discount and this also allows me to achieve the intended
audience as it attracts people of the student age.

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Appealing to the intended audience
 To appeal to my intended audience and to achieve their interest
in my clothing line, within my ancillary tasks I will use models of
the same age and I will use women. Also for the ancillary task
of my sponsorship sequence I will use the beat or the song of a
popular song which young people listen to, and one that may
be heard within a club, this will allow my ancillary task to appeal
to them as they will recognize it and like it and therefore there
is a chance they will be interested in my clothing line.

5. +
This is from Missguided, they have used a young
model who seems like they are 18- their young 20’ s.
Many adverts use this like Boohoo and Asos, I will
also do this.