1. Contextual Statement
From the start of college, I have always had a passion in the subject area of fashion design
within media, as I have gained a lot of strengths throughout each of my projects especially
with my photoshop skills which have drastically improved from my first year as my
development within the design side to photoshop and things such as illustrations and
learning new tools which I could use to improve my designs and images. My organisation is
a main strength which I have been focusing on throughout the years this is because I have
focused more on the reflective journals in the past year which has helped me to structure
any specific projects and has also improved my time management and making sure bits are
uploaded on time and I am up to date. These strengths will have an impact on my project
because I will have developed these ideas to produce an even better outcome and be able
to act upon the weaknesses which I had in my other projects and use new things which I
have learnt into the new projects. However, there is a few limitations which are my
weaknesses which the main weakness I have when it comes to a new project is planning out
the perfect idea and spending a lot of time on the research than actually putting my all into
the outcome which is something that could affect my outcome a lot but as I have looked
back upon this I will start to act on it and turn this weakness into an strength.
This project means a lot to me because the theme of fashion is what I enjoy and the print
side of things this type of media of fashion is something which I want to progress within the
future for university and my career goals. I love the excitement of being able to put together
my own designs and I believe I am very creative in this aspect. I also enjoy learning the
theory side to the fashion industry but also social media with fashion which I think is a great
opportunity for me to link in my previous theory project work which I did about fashion,
therefore I can use this in my project to explore more and act on these affects of women
being objectified and the affects of fashion through social media. From the start of my first
year in college I have always gained a lot more knowledge with fashion by each project
which has related to this industry I have learnt a lot of new things I wouldn’t have known
and with the advertising and marketing side of social media, which is great because I can put
this knowledge to use when it comes to my last project which has a huge effect on the
progress of how my outcomes improve over each time.
I have produced many projects throughout my time in college so far, things such as a
fanzine, magazines, websites and posters all these things are print based which is what I am
specialising in throughout my time on the media course. Each course that I have produced
has influenced how the styles and designs I produce are very similar each time and these
link with this project because I am focusing on creating a website and a social media which
will be my form of advertisement. Therefore, as I have already had experience with creating
these types of products this isn’t something new to me and I can reflect on my previous
projects and add any knowledge I know into this final project. With all off these products
which I have produced have, meant a lot to me because it helps me progress to the higher
outcomes which I am wanting and will help for the future when it comes to the higher
educations I will be studying. I can use this time to also look at my other websites and forms
of advertisement for inspiration this will give me a head start to my work and most of my
2. previous projects have a relation to the fashion and social media industry which is even
more helpful as this is a subject after I am focusing on again, with a similar demographic
audience.
Moving on, my hope from my FMP is to really produce a product with a lot of meaning
behind it I want my products to be detailed and link in with my research which makes my
products a lot more understanding for its audience. Another hope is to achieve the high
outcome I am intending on producing because I want to be able to show this to people as to
a practice of how my future designs could look like. I want to achieve something which will
enhance my skill set for my future and university which can help me to climb up that sort of
level, whilst I am achieving this, I also want to achieve products which are specifically for my
target audience because this will make my project a lot more understanding and be a
product for a specific type of people. furthermore, I want to achieve a product which has a
meaning behind it more so a meaning of body confidence and how women shouldn’t feel
Asif they cannot wear certain pieces of clothing, and women feeling objectified (as I had
mentioned beforehand) this is a great way for me to achieve a high outcome with also a
huge meaning behind which people can relate towards.
Overall, creating a brand means a lot to myself as will have a major impact on my future, as I
want to one day have my own brand which can include things such as websites and social
media, so I think starting this early can really boost my confidence and self esteemto create
the best I can possibly achieve, I am very excited to begin on this project and really prove
my skills and show off my knowledge in this industry.
