The document discusses the target audience and design choices for a female-focused music magazine. The target audience is identified as females aged 16-25. Focus groups provided feedback that informed the magazine's feminine color palette and lifestyle content. While initially aimed at both genders, research found no magazines uniquely targeting females. The simple, clean design appeals to both lower and upper classes. As a niche, urban magazine featuring smaller artists, it will not appeal to all music fans. Industry conventions like bold mastheads and full-page cover images were employed. Casual clothing styles depicted are currently trendy among teens/young adults. The elements are meant to suit and attract the target demographic.

1. QUESTION 4&5
Who would be the audience for your media product? And
how did you attract/address your audience?

2. TARGET AUDIENCE
• My target audience for my media
construction is the female gender of
young adults (16-25). I did address them
and their opinions of their preferred
style of the design of my magazine. I
used my focus group continuously
through the construction of my
magazine, and took the feedback I got
given each time into the development of
my product.

3. MY REASONING
• At first I decided to aim my magazine to both
genders, however throughout the development
stage of construction with my production,
through re search I came to the conclusion that
there was not a music magazine targeted to only
females on the market at this present time. As
NME and Q are supposedly targeted to both they
not only use harsh, bold colours they are most
read by males. I felt that this was a great
opportunity to develop and unique magazine. I
incorporated feminine colours such as pinks and
purples as well as a fashion and life style column
which from feedback from my focus group I
found that females are very interested in.

4. EXAMPLE
Use of harsh colours-
RED, BLACK, YELLOW
Appeal to males
Male- Rock music-
Uses and Grats toward
Males
Use of pink and gentle
Colours (feminine)
Bold picture- woman- Uses and Grat
Relationship- goes against male gaze

5. TA CLASS
• I addressed my magazine to both the lower and upper classes. I
approached this by making the price of the magazine £2.50 which is a
reasonable price which will appeal to the lower class and student such as
myself. In addition to this my magazine also appeals to the high classes
with a 'Urban style' as it is a modern, up to date and unique magazine.
Also the design of my magazine is not messy or to 'in your face' it has a
clear, fashionable name with minimalistic colours.
Range of Urban
magazines that
accomplish the
‘clean’, ‘simple’
layout with
minimalistic
colours, These
magazines TA
are of teens to
young adults.

6. THE NICHE MARKET
My magazine will be grouped into the niche
market due to it being an 'Urban' genre and
being a female music targeted magazine. I
reached this conclusion also by the design as it
will most likely not appeal to everyone due to its
simplicity of design and small artists which not
everyone will of heard of, unlike in a magazine
such as NME where bands such as 'The Kook's
and 'Artic monkeys' are presented where a large
audience will know.

7. CODES AND
CONVENTIONS
From re search and analysis into many music magazines I gained knowledge
into the common codes and conventions used in main magazines. The ones I
used in my magazines was as follows; clear layout [no overlapping], bold
masthead and an image to cover the whole page [front cover].
The front cover image I made eye catching to catch the audiences attention,
followed by the masthead being in a bold font and colour, finally I used a
clear layout throughout the magazine to attract my target audience of young
adults.

8. MISE EN SCENE
Onto the topic of mise en scene, I clothed my models in both casual and smart
clothing. This goes both for and against Mulveys theory which I explained in question
3, I allowed in some areas of the magazine such as the contents page for my models to
wear what they came in because I felt this was how I was going to meet my aim of
capturing the models in what young adults wear, and because all my models were in
the age group I met my aim. Finally I also included Direct Mode of Address, to create a
personal relationship between the model and audience which incorporates Uses and
Grat.
•
MODELS WEARING:
• LEATHER JACKET
• CASUAL TOPS
• SMART JACKET
• PARKA COATS
All of these items of
Clothing are in trend
In this particular time
Within the teen/young
Adult market. Highlighting
The urban genre.

9. AUDIENCE RESPONSE
From my target audience being aged between 16-
25, all the elements of my magazine were chosen
to suit this age group. I felt an Urban genre was
the most appealing to the audience, as being in
the age group myself this is the most popular
genre at this present time. From the casual
clothing to simple layout these all appeal to teens/
young adults. This creates a personal relationship
[uses and grats] between the magazine and
audience, which would entice the audience to buy
the magazine.