The student proposes a fashion media project centered around creating their own clothing brand and photography. They are passionate about fashion and have always enjoyed the design aspects of media like websites and magazines. The main part of the project that is important is establishing their own fashion brand, which has been a goal of theirs after university. They want to get started now through this project. Key influences for the project include Instagram fashion brands that began with media and progressed to developing successful clothing lines. The student wants their audience to feel confident and surprised by the non-basic, unusual styles they offer through both the clothing and website design. The overall tone will be streetwear but also classy, using on-trend saturated and non-saturated colors that will

1. Tell me in no more than20 words, what is your
FMP idea?
My FMP idea will be basedon fashion(own
clothing brand)and photography editedimages.
Why have youdecided to makeit? I havedecided tofocus on this becauseI am really
passionateaboutfashionand it is a subject which
I spenda lot of time understandingandlearning
new things. I also love clothes andexpress myself
throughmy clothes. Print is also my specialism
andI have always enjoyedthe website and
magazine designingside to media.
What aboutyourproject makesit importantto
you?
The main part of the project which is importantto
me is the fashion brandbecause this hasbeen
somethingI haveplannedto create after I attend
university andI want to startearlier by practicing
for my own sothese projects mean a lot to me
personally and are very important. Theseare a
guideline to my future of havingmy own brand
andhaving a website for my brandor even my
own magazineso media will help me get to that
point.
Outline someof the initial influences onyour
idea/work and somepotential research targets
(remember, research isn’t justa paperbased
activity)
One of the main influences from my Instagramis
Arianna Ajtar who created the fashionbrand Mars
The Label because she startedoff by doingmedia
andprogressed intofashion at university and
ended upcreating her brandwhich is nowa well
knownbrandon Instagramwhichis aninspiration
to me andhas made me believe I can also create
my own I do also shopfromher brandandlove
every piece of clothing andis successful. Another
brandwhich influences my work is Manie Devoir
andthe style of their websites are really
interesting andI love how they design each piece
of clothing andI also buy from this brandand
inspire for my brandto be this professional.
What effect do youwant to haveon your
audience when they see yourproject?
I want my audience to feel confidentin my
clothing andI also want themto be able totry
somethingnew etc. a new style as my clothes
won’tbe basic and the design of my website will
be different an unusualwhich will catch my
audiences eye to buy these. I want the effect of
my audience to feel surprisedwhen they see my
productsbecause it will not be ordinary, andI will
include certain aspectswhich will apply to my
target audience.

2. Describe the tone/mood/styleofyourproject
[which productiontechniques/characteristicsare
youemploying?]
My tone andmoodof my project will be focused
on street wear butalso be classy at the sametime
with all the latest trendsincluded. The mood
colourswill be bothsaturatedandnon-saturated
colourssuch as pinks, blues, blacksetc. because
these colourspresent each of my audience and
are colourswhich can match well together when
puttingon outfits. They also match well to my
target audience therefore they are more likely
going tobuy the clothes.
Why have youdecided to makeyour project in
this style?
Overall, I havechosento create my project in this
style because it notonly representsmyself but
also is something, I am passionateaboutwithin
the fashionindustry andwant to progresswith in
the future. Printis also what I specialise in andI
have alsoloved the design side of media andI
have practiced this andwill continue doingthis
throughoutmy projectsbecause it is importantto
me.