1. 4) Who will be my target audience for my
media product?
For these two questions, I have talked about who I am aiming my
product to.
2. Who will be my target audience for my media
product?
Demographics and Psychographics
I have looked at both the demographics and psychographics
of the Hip-Hop genre, in order to specify who my target
audience will be. I have taken into account many different
demographics which will potentially be my audience.
3. age
I decided to aim my media product to teenagers and
young adults (16-30). I believe that the Hip-Hop
genre is mainly focussed on by the younger
generation so thereby making my product aimed for
young audiences will be acceptable as the current
conventions show us.
Generally, the artists placed on the magazine covers
of the Hip-Hop genre tend to be young which gives
the young audience something to relate to. Eye
contact is also made in order to relate to the audience
directly.
The artists are really common ones which young
audiences will listen to. For example, Chris Brown
and Drake will be listened to by teenagers and young
adultsAs I am in this age range, I believe that I will have a good
knowledge of what people my age will expect to see in a Hip-
Hop magazine, so I decided to aim my age at one I feel
comfortable
4. GENDER
As far as gender is concerned, I aimed my media
product to both genders as the common magazine
conventions show this. In all of the Hip-Hop
magazines I have looked at, they all contain
information for both genders.
As we can see, the magazines always have either male or female artists
which consist inside. Here the main protagonist is female, whereas in
general a male is the main image. We also see male artists along the top,
which show there is no sexual inequality within Hip-Hop magazines.
5. Race, ethnicity
I wanted to aim my product to all races and ethnicities
because I believe the demographics of these
categories will not impact the Hip-Hop genre. So all
religions, nationalities and races are targeted by my
product.
6. Socio-economic grouping and
spending bracket
According to the
social-economic
grouping, my media
product mainly
targets people in the
people in the C2-E
category. The reason
for this is because
young adults will be
related to low skill
jobs and also
students. My product however can appeal to any of the
groups. The price tag of the magazine doesn't
impact any of the groups to much, meaning
anyone can buy my product if they have an
interest in the content.
8. PSYCHOGRAPHICS
In terms of the table
on the right which shows the
Psychographics, my target
audience will be the
mainstreamers. This is
purely because they tend to
follow the trend and keep up
to date with new things.
Furthermore, mainstreamers
also value money family
brands which mean they like
to be classy. I will however
also aim my product to the
explorers, and this is
because they tend to be
younger audiences who
seek things a lot.
9. Uses and Gratifications
My magazine is supposed to socially interact with the
audience. I have looked at the different theories and I
believe that my audience will be socially interacted
with my magazine covers, rather than entertained or
educated.
My magazine will aim to the esteem section of the
pyramid which reveals confidence and also respect to
others. I am trying to make young people more
condifenent and be achieving the goals they
want in life
10. 5) How did I address my audience
I will show how my media products address my target audience
11. FRONT COVER
I am the main image and I purposely
decided to put myself as my age can
relate to my target audience. If I put
a 56 year old as the main image, the
young audience will not be intrigued.
I used appropriate props and
clothing which relate to the young
generation. As Ralph Lauren is a
famous brand worn by the young
audiences and the mainstreamers,
I decided this will be effective way
to address the younger generation.
Jewelry is not only used to
represent the genre, however
many young audiences wear
this a lot so I decided to add
lots of props which infer wealth.
I have included names and
features for both genders.
Although the main image is a
male, I have female actors and
also a feature of Cushti Grills
who is also a female. I done
this in order to make my
magazine cover appeal to both
genders.
My magazine colour pallet
is not aimed at a specific
audience, and I decided to
use the colours I received
from my survey monkey
results. As the people who
took part are from different
genders, races and
nationalities, I believe the
colours I have used are
aimed for everyone.
Educating the audience by
giving information on concert
times and dates (Uses and
gratifications)
Eye-contact is shown in order to
appeal and socially interact with
the audience. The image is also
at eye level, so the audience can
feel equality and not feel
dominated by the magazine, as I
am trying to represent how the
readers can also achieve in life
just like the artists in the
magazine.
13. Double page spread
Eye-contact made on this in order to attract the audiences
attention. I put on a dedicated face to reflect on the article of
how the main artist on the cover succeed at a young age.
This was done in order to motivate the young generation.
