The media product represents particular social groups through its models, clothing, and language. The main model is a 17-year-old African-Caribbean female, matching the target audience of 16-25 year olds, especially African-Caribbean youth. Male models are also included to appeal to both genders. Casual clothing on the models and contents page aims to relate to the target audience's style. The language uses a simple yet professional tone for all education levels within the target demographic to understand.