This document is a proposal for a student's graphic design project to create a minimalist fashion magazine. The proposal outlines the rationale, concept, target audience, research plan, and production schedule for the project. The student aims to create a clean, visually appealing magazine focused on fashion for female readers aged 15-24. Over 9 weeks, the student will conduct research on existing magazines, survey their target audience, and produce content including photos, sketches, and text for inclusion in the printed magazine. Progress and outcomes will be evaluated weekly and in a final report.

1. Proposal
1
Centre Name and Number:
York College 48357
Student Name and Number:
Imogen Minto 349864
Project proposal title and date:
Naked, 28/03/19
A fashion magazine
Main area of activity:
I will being working on Graphic design
Rationale:
Throughout the year of doing print and making magazines I can look back at them and see what I
could improve on and considerate in my new project. I tend to only do fashion magazines as that’s
what I like to make and talk about as that’s what I’m interested but I have done different types of
fashion like neon looks or really girly fashion so now I’m wanting to do a minimalistic looks I’ve
learnt that inside the magazine and just writing an interview is kind of boring so I’m wanting to do
more inside like sketches of fashion and add more images to make t look more eye catching and
interesting to read. I will use theses skills by looking back at my old work and see what went well to
include in my new magazine.
Project Concept:
The concept for my product is that I’m wanting to do a minimalistic fashion magazine so it basically
looking fresh and clean not a lot is happening but is still descriptive and will still people attentions.
I’m wanting to have a model on the front of the magazine with a pattern behind her with the title at
the top big and bold but elegant as I’m going for the minimal look. Then inside on the double page
spread I would like to do something really plain but still having something on there so its not
boring, I want everything to be eye catching but not overpowering too much. Then have sketches
and patterns with some writing about the sketches and a bit about modelling so there’s writing and
images so there’s a bit of both. The research I will have to conduct are going to be from the
internet and the ideas I have thought off already as that will make my research easier and will
make me think of more ideas a lot better by looking at existing product and seeing what made their
target audience like their product what made them want to buy it. This will help me a lot as I can
see what will help me proceed in making my product the best it can be by seeing what existing
products and normal research about magazines will make my product stand out to my target
audience. The type of research I will have to conduct is an overall on what I’m wanting to do so
when it comes to actually creating my product I know how to start it and where to go to start it. This
will help me a lot with my project because I won’t be missing time, which is very important for this
project.
Audience:
My target audience will be mainly targeted at females; the reasoning to this is because I feel that
most females like fashion. They like to take time when getting ready and what they want to wear
so that is why I would like to target my audience to females as they will be attracted to my
magazine about fashion. The age for my audience that will be interested in my work will be
teenagers aged (15-24) as that’s the most popular age I know this because I go onto Instagram
which is a well known app where you can post pictures of yourself or what you are interested in
and there is one about fashion and when I look at them they’re mostly teenagers up to young
adults who care about hat they look like so basing my magazine around them will help me attract
that area.

2. Proposal
2
Bibliography:
Minimumof 7 sourcesthatyou coulduse for yourproject.These canbe existingproducts,usedfor
inspiration.Orbookslookedatforthe theoryresearch.Make sure you geta mixture of booksand
products.Limityourself tonomore than 2 websites if possible (youcanputGoogle Booklinkslike
Bookson Neil’sToolbox). Considergalleries,books,magazines, journals, films,computergames,
websites,blogs,social media, radioprogrammes,archive material,podcastsetc.
Thismust include atleast2 primarysourcesof information- tweakSource 1and 2 to fit.
Alphabetise the list whencomplete (highlightthesourcesand click the SORT button- ithasan A-Z
and an arrowpointing down on it).
1. Your, Name. (2019) Target Audience Research Survey (conducted on DATE)
2. Interviewees, Name. (2019) Target Audience Interviews (conducted on DATE)
3. Source 3
4. Source 4
5. Source 5
6. Source 6
7. Source 7
8. Source 8
9. Source 9
10. Source 10
Week Tasks to be Completed: Specific Tasks
1 Initial Ideas and Proposal  Initial idea
 Get ideas that will help me start.
 Ideas that I alreadyknow I want to.
 Collectimages for mood board;make sure they’re
obvious to others and myself on what I want to
happen.
 Explain why I chose theses colours and theme of
magazine.
 Proposal
 Make sure I come up with a name for product.
 Create an audience partto see who will be interested
in my work and who I’m targeting it at.
 For rationale will talk abouthow all my projects have
influenced me to do my final project.
 For the project conceptI will talk aboutwhat I wantto
create.
 Then talk abouthow I’m going to evaluate my work.
How will the project be evaluated and reviewed:
- The way I’m going to evaluate my work is by doing that weekly so I have a fresh mind on what I
did rather then doing it all at the end and forgetting what I wrote for my initial plans and research. It
also means I know what ill have to improve on and what I’m doing well in. I’m wanting to get
different reviews on my work from different people in the age group I have chosen which is 15-24
year olds to get their opinion on fashion instead of it just being mine.

3. Proposal
3
 Then schedule,plan projectby week to get myself
updated.
2 Research  Existing products
- Get images fromGoogle (add to bibliography of the images I
collected)
- Speak about each image of w hy Ichose that image and w hat
I like about it.
 Secondary research
- I will be going onto the internetand looking for fashion
magazine readers demographics for example ‘Elle
Media Kit 2015’ and ‘Vogue-Audience’.
- Get prooffrom screenshotting the images offthe
website ofthe audience rates,the mostcommon
gender that looks at that specific magazine etc.
 Primary Research
- Will think of questions to ask my target audience
- Ask a couple of people the same question to see what
I could include in my magazine
 PracticalResearch
- For the experimentwill take pictures of my friend
- See ideas from YouTube and follow a tutorial
 Bibliography
- I will add everything I have added to my PowerPoint
that I got off the Internet like the photos for the existing
productslides and ifI get anything for my experiment.
3 Research ? Not sure what to add in this on?
4 Pre-production & Planning  Pre production
 Research some good fonts for the cover and inside the
magazine and explain why I have chosen them,why
they go well with my magazine theme.
 Style sheet:look at layouts of magazines.
 Add sketches thatI would like to do for the double
page spread.
 Resources:will be mostlyPhotoshop.
 Contingencyplanning:talk about if anything can wrong
and how I will fix it or if something doesn’twork outthe
way I want it too.
 Health and safety: talk about whatcould happen when
doing the projectwhat could go wrong.
5 Production  Pictures/Outfits
 Finding a place to make photos of my model
 Getting outfits sorted
 Taking the pictures
 Start editing the images
 Daily reflections
- Will then talk about what I have done on that specific day talk
aboutwhat is going well or what I could improve on then see
what I’m going to move onto after that

4. Proposal
4
6 Production  Next step
 See where I am with the layout and the images for the
magazine.
 Start to think whatI should add in text describe the
clothing.
 Make sure the front cover is close to finishing after I
have edited the images.
 Daily reflections
- Again reflex on the work I did that day see whatis going well if
I’m up to date with everything.
7 Production  Colours
- Making sure all the colours complementeach other and goes
with the clothing.
 Finishing the sketches/text and images
 Check if they’re at the beststandards and have no
mistakes in them.
8 Production  Overall check on work
 Check everything is correct with spelling
 Images are too their beststandards
 Sketches are clear to see and the text makes sense
with that piece,including the sketch of the fashion
room.
 Also justmaking itlooks like a magazine by looking at
existing ones and comparing them to mine.

9 Evaluation  Evaluate
- Evaluate everything I have done in depth with every
PowerPoint;initial plans,research etc.
 What I like, whatI could have done better,
improvements.
 Final project
 Same with the lastone but go in depth with my actual
final project.
 What went well with it/what I could improve?
