The document discusses the author's passion for fashion promotion and their choice to study fashion promotion at university. The author loves fashion and has always been interested in trends. They have skills in areas like photography, design, and social media marketing that they feel will help them in a career promoting fashion brands. While the author originally considered fashion design, they realized a degree in fashion promotion would better allow them to utilize their technical and branding skills. Previous projects in college focused on fashion and helped the author envision having their own fashion brand one day. They are motivated to learn more about promoting fashion through media and are eager to gain experience through placements and working with others interested in the industry.

1. Fashion is creative, remarkable, sophisticated and elegant and that is why I love it. Growing
up in a house surrounded by women has always drawn me to keeping up with the trends
and checking how my social media looks. I’ve always been a perfectionist and expressed my
personality through my clothes. My mum would always have every new piece of clothing
out there which she would then give to me. This has made an impact on my personal style.
From the logos seen in the shops and the timeless brands seen on the catwalk, behind all of
this branding and promotion is the key to this entire process. Fashion has made a huge
impact on every generation, and I strongly believe that fashion promotion is the right course
for me throughout this degree.
I have chosen a degree in fashion promotion as I believe it takes account of my strongest
attributes which include my photoshop skills and design skills, making websites and
advertising through social media. I believe this degree will help me to push further into the
career path I want and help me achieve my goals. Although I don’t have a specific role, I
want to specify with Exploring this course at university will help me to make these final
decisions. Once I moved up to college, I originally was going to take fashion design however,
I was having second thoughts and didn’t feel as confident with this subject. I then looked
into media studies, which I had studied in GCSE, and realised that this is a lot more branding,
and advertisement focused which I wanted. I then decided on L2 and L3 Creative Media
Production in college and never turned back.
My main passion within creative media is the print and visuals aspects which include the
social media, website design and styling side and in college over the past projects I have
made have been fashion focused this includes a website which I created based on my own
fashion brand and this linked in with a magazine front cover and two-page spread, this gave
me an idea to how it would be in the future having my own brand which is a goal of mine
and I learnt a lot of new things. Throughout my course I have always based the subject of
my products around fashion Combined with my love for fashion, the technical skills I use
within media which have made me even more motivated to begin higher education. I am
eager to immerse myself in the theories and practice of media through fashion and have the
chance of a placement year and to also work with young people who are keen to work in
this industry.
I am hardworking and prepared to make considerable sacrifices for work that motivates
me. My interest has been strengthened by my recent employment, which is a sales assistant
for Neon Sheep, a brand which includes a side of fashion but also a younger audience and I
was given the opportunity from my manager to have a go with designing new pieces of
clothing for this brand and also for the website. This had a big influence on my choice of
subject and gave me a taste on how addictive and exciting working in this sector can be.
When I am not caught up working in my spare time, I like to spend time with family and
friends and go shopping which is a great chance for me to see how brands operate and what
new trends they have come out with.