This proposal is for a magazine called "Slav Style" that will feature famous rappers and artists wearing designer clothing and advertise designer brands at more affordable prices. The magazine aims to inform readers about current fashion trends and sell designer products to a middle to upper class audience between ages 15-50 that wants to feel like they belong. It will not include any offensive content and care will be taken not to infringe on any copyrights by ensuring the magazine is sufficiently different from existing products.

1. Proposal
1
Working Title:
Slav Style
What is it called? This can change if you think of something better later
Product’s Purpose:
My purpose is to inform the public the current fashion for designer wear and to sell these products
for a more reasonable price.
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre:
Magazine
What sort of product is it
Content
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
I would put famous rappers and other famous artists in my magazine who wear designer
wear on one page and then for the other page I would advertise my choice of designer
clothing on my model and label the price.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
My audience would be aimed at both genders at ages 15-50 as I would be selling a variety of
different brands which would create a better age range. Would be aimed at middle to upper class
as these products would be quite expensive. Also this would appeal to the ‘belonger’ as this is
what is currently fashionable and would make them feel as though they ‘belong’.
Legal & Ethical Considerations:
Think about any offensive material you will include? None as these are brands used all over the
world.
Will you restrict younger people using/accessing it? No its just a clothing magazine.
Will it offend any social groups/religions/ethnicities? No it is a clothing magazine.
How will you ensure you do not offend anyone? By not including any naked images or offences
language on T-shirts.
Are you using characters/names/logos of existing products/IPs? Yes
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?
Yes