SlideShare a Scribd company logo
+ 
Target Audience 
By Bethany Bouchareb
+ 
Intended Audience 
 My target audience for my advert is women ages 16-25. From 
my personal opinion I feel that unisex online shops appeal 
more to women and that the adverts are targeted towards 
women more than men therefore I decided to not make my 
clothing line one for men and women, but just for women, this 
will also work out easier when it comes to creating my ancillary 
tasks. I made the age range from teenager to young woman so 
I can include the student discount scheme which is introduced 
from college/sixth form years throughout to university.
+ 
Online stores like missguided influenced me with the idea of a 
student discount and this also allows me to achieve the intended 
audience as it attracts people of the student age.
+ 
Appealing to the intended audience 
 To appeal to my intended audience and to achieve their interest 
in my clothing line, within my ancillary tasks I will use models of 
the same age and I will use women. Also for the ancillary task 
of my sponsorship sequence I will use the beat or the song of a 
popular song which young people listen to, and one that may 
be heard within a club, this will allow my ancillary task to appeal 
to them as they will recognize it and like it and therefore there 
is a chance they will be interested in my clothing line.
+ 
This is from missguided, they have used a young 
model who seems like they are 18- their young 20’ s. 
Many adverts use this like boohoo and asos, I will 
also do this.

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Target audience

  • 1. + Target Audience By Bethany Bouchareb
  • 2. + Intended Audience  My target audience for my advert is women ages 16-25. From my personal opinion I feel that unisex online shops appeal more to women and that the adverts are targeted towards women more than men therefore I decided to not make my clothing line one for men and women, but just for women, this will also work out easier when it comes to creating my ancillary tasks. I made the age range from teenager to young woman so I can include the student discount scheme which is introduced from college/sixth form years throughout to university.
  • 3. + Online stores like missguided influenced me with the idea of a student discount and this also allows me to achieve the intended audience as it attracts people of the student age.
  • 4. + Appealing to the intended audience  To appeal to my intended audience and to achieve their interest in my clothing line, within my ancillary tasks I will use models of the same age and I will use women. Also for the ancillary task of my sponsorship sequence I will use the beat or the song of a popular song which young people listen to, and one that may be heard within a club, this will allow my ancillary task to appeal to them as they will recognize it and like it and therefore there is a chance they will be interested in my clothing line.
  • 5. + This is from missguided, they have used a young model who seems like they are 18- their young 20’ s. Many adverts use this like boohoo and asos, I will also do this.