This magazine aims to promote the clothing brand Off White. It will feature pictures of the various clothing items sold by the brand. The target audience is people ages 16-20. No offensive or inappropriate content will be included, and care will be taken not to offend any social or religious groups. While the brand name and photos of clothing will be used, the logo will be styled differently to avoid copyright issues.

1. Proposal
1
Working Title:
What is it called? This can change if you think of something better later
Off white magazine
Product’s Purpose:
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
The purpose of this magazine is to promote the clothing shown on the poster.
Genre:
What sort of product is it
This product is a clothing magazine
Content
What is your product about? Discuss what you would put in it (be specific). Does it
have a story? If so, discuss it here
My product is about promoting a clothing brand called off white, I would do this
by including pictures of the types of clothes that they sell.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
My preferred audience would be ages 16-20
No specific gender or social status chosen that would suit this game.
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for
copyright infringement?
I will not include any offensive material in my product, this will not restrict
younger people from viewing my magazine.
I will not use any material that is set out to offend any social groups, religions,
ethnicities.
I will make sure I do not offend anyone by getting someone to check my poster
to see if it is suitable to be published.
I will be using photos of models wearing clothes from my chosen brand, I will
also be using the brand name but in a different styled logo.