The product is a magazine called "Concrete Waves" that aims to both advertise skateboarding and be commercially sold. The magazine will contain action photos, competition results, and event coverage to entertain readers. It will also feature a fan page where readers can submit art and contributions. The target audience is male skateboarders aged 12-25 from working class backgrounds. To avoid legal issues, extensive research will be done on religious, social, and copyright issues to ensure no groups are offended and the magazine concept is original.
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1. Proposal
1
Working Title:
What is it called? Concrete waves
Product’s Purpose:
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
The products purpose is to advertise skateboarding and also for the product to be sold. We will
achieve this by showing skateboarding in the magazine and we will sell the product by strong
advertising to catch the eye of the viewers
Genre:
What sort of product is it
It is a magazine
Content
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
My magazine will contain skateboarding overall with things such as action photos, competitions,
recent events and a fan page for all of the fans that submit art and things to the magazine
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
My audience would be mainly male as there are
More men in the sport at the moment although more and more females are starting to skateboard.
It would be aimed at age 12-25 teenagers as they are the most common age group for
skateboarders. The social status is a, b, c1,c2 because they are
All working class and have the income to afford it.. The psychographic is belonger because
I want my magazine to be community orientated by creating a community fan page in the
magazine which shows fan art and other stuff to include the fans within the magazine
Legal & Ethical Considerations:
Think about any offensive material you will include? My magazine will not include any offensive
material so that young audiences can access the magazine
Will you restrict younger people using/accessing it? No as there will not be offensive material to
offend the young audiences.
Will it offend any social groups/religions/ethnicities? The magazine will not offend anyone and to
ensure this we will research religious ethnic and socials groups’ information’s before distributing
The magazine.
How will you ensure you do not offend anyone? By doing extensive research into the areas where
the magazine is being distributed to ensure we don’t offend anyone.
Are you using characters/names/logos of existing products/IPs? Yes as we are a magazine that
will have other companies paying for advertisement within our magazine
Will you product be sufficiently different from existing products to not get sued for copyright
infringement? I will ensure that I will not be sued for copyright by extensively research the market
and the competition to ensure our idea is original
