3. What kind of media institution might distribute your media product and why?
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The document discusses choosing a distributor for a magazine product. A mainstream distributor like Frontline would distribute the magazine across many retail platforms to attract a large, mainstream audience. This wide distribution would help increase sales and profits. An independent distributor may focus on smaller, niche markets that don't reach as broad an audience. The author's magazine audience is young women, so a mainstream distributor like Frontline, which also distributes similar magazines, would be a good fit to maximize sales and profits through broad distribution.
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Evaluation question 3
The document discusses potential media institutions for distributing a new music magazine targeted towards younger audiences interested in soft rock music. The author identifies TeenTimes, an independent online magazine distributor, as the best choice since it already targets a similar demographic and has an established online presence. However, the author acknowledges that TeenTimes may be reluctant since they publish similar magazines, so he proposes taking promotional efforts into his own hands through online advertising if needed.
Question 3
Bauer Media would be a suitable distributor for my magazine as they already distribute a similar magazine, Kerrang!, which targets the same teenage audience interested in rock music. Bauer Media understands this audience well through Kerrang! magazine and radio stations. Distributing with Bauer Media would allow my magazine to reach a wide audience through their existing marketing channels and audience insights.
Q3 Evaluation
The document discusses what type of media distribution company would be best for a new female-focused rock music magazine. It considers both a mainstream distributor for wide reach in stores, and a more independent distributor to preserve the magazine's uniqueness. Ultimately, it argues that a mix of mainstream distribution through stores like WHSmith and HMV alongside some independent retailers would allow the magazine to be widely accessible while maintaining its niche focus on female audiences.
Evaluation question n.3
The document discusses options for distributing a new music magazine. It considers both major distributors, who aim for wide distribution and high profits, and independent distributors, who focus more on their audience. The author concludes that TeenTimes, an independent, online distributor of magazines targeting younger audiences, would be the best choice since it aligns with the music magazine's target demographic and distribution method. However, the author recognizes that TeenTimes may be reluctant due to already publishing similar magazines, so a backup plan is outlined to self-distribute online through blogs, social media, and digital downloads if needed.
Evaluation question 3
Bauer Media would be the most suitable company to distribute the magazine. While Bauer distributes three existing music magazines, they are aimed at different audiences, so there is room for a new magazine. Bauer is also successful at reaching their target audiences. Conde Nast would not be suitable as their magazines are aimed at an older audience and they lack experience with music magazines. Time Inc UK would also not be suitable as the target audience for the new magazine would already be buying their existing music magazines.
Distribution
The document discusses distribution strategies for a magazine. It suggests distributing the magazine through mainstream retailers to appeal to a mass audience as the magazine's genre is straightforward. A large distributor like Bauer Magazines that sells magazines in various retail venues would be a good fit. This ensures the magazine reaches a wide audience. A multi-platform distribution strategy is also proposed to reach more young people who are the target audience.
Question 3
Bauer Media would likely distribute the magazine product because:
1) They already distribute similar music magazines to a wide mainstream audience.
2) Distributing a new pop music magazine would provide a unique product compared to their other offerings.
3) Their existing distribution channels through supermarkets and newsagents would effectively reach the target audience.
Presentation2
The magazine would likely be distributed by Mixmag or The Pop magazine distributors because they already distribute similar magazines in the mainstream house music genre. Choosing one of these established distributors would help the magazine reach its target audience since the distributors are familiar with that audience and have experience successfully distributing magazines in that genre. The magazine would likely be sold in mainstream retail stores like grocery stores, music stores, and newsagents where the target clubber/dance audience would shop. It could also be distributed digitally through subscriptions on the magazine's website and promoted on websites like YouTube to reach people beyond retail stores.
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Evaluation question 3
The document discusses potential media institutions for distributing a new music magazine targeted towards younger audiences interested in soft rock music. The author identifies TeenTimes, an independent online magazine distributor, as the best choice since it already targets a similar demographic and has an established online presence. However, the author acknowledges that TeenTimes may be reluctant since they publish similar magazines, so he proposes taking promotional efforts into his own hands through online advertising if needed.
Question 3
Bauer Media would be a suitable distributor for my magazine as they already distribute a similar magazine, Kerrang!, which targets the same teenage audience interested in rock music. Bauer Media understands this audience well through Kerrang! magazine and radio stations. Distributing with Bauer Media would allow my magazine to reach a wide audience through their existing marketing channels and audience insights.
Q3 Evaluation
The document discusses what type of media distribution company would be best for a new female-focused rock music magazine. It considers both a mainstream distributor for wide reach in stores, and a more independent distributor to preserve the magazine's uniqueness. Ultimately, it argues that a mix of mainstream distribution through stores like WHSmith and HMV alongside some independent retailers would allow the magazine to be widely accessible while maintaining its niche focus on female audiences.
Evaluation question n.3
The document discusses options for distributing a new music magazine. It considers both major distributors, who aim for wide distribution and high profits, and independent distributors, who focus more on their audience. The author concludes that TeenTimes, an independent, online distributor of magazines targeting younger audiences, would be the best choice since it aligns with the music magazine's target demographic and distribution method. However, the author recognizes that TeenTimes may be reluctant due to already publishing similar magazines, so a backup plan is outlined to self-distribute online through blogs, social media, and digital downloads if needed.
Evaluation question 3
Bauer Media would be the most suitable company to distribute the magazine. While Bauer distributes three existing music magazines, they are aimed at different audiences, so there is room for a new magazine. Bauer is also successful at reaching their target audiences. Conde Nast would not be suitable as their magazines are aimed at an older audience and they lack experience with music magazines. Time Inc UK would also not be suitable as the target audience for the new magazine would already be buying their existing music magazines.
Distribution
The document discusses distribution strategies for a magazine. It suggests distributing the magazine through mainstream retailers to appeal to a mass audience as the magazine's genre is straightforward. A large distributor like Bauer Magazines that sells magazines in various retail venues would be a good fit. This ensures the magazine reaches a wide audience. A multi-platform distribution strategy is also proposed to reach more young people who are the target audience.
Question 3
Bauer Media would likely distribute the magazine product because:
1) They already distribute similar music magazines to a wide mainstream audience.
2) Distributing a new pop music magazine would provide a unique product compared to their other offerings.
3) Their existing distribution channels through supermarkets and newsagents would effectively reach the target audience.
Presentation2
The magazine would likely be distributed by Mixmag or The Pop magazine distributors because they already distribute similar magazines in the mainstream house music genre. Choosing one of these established distributors would help the magazine reach its target audience since the distributors are familiar with that audience and have experience successfully distributing magazines in that genre. The magazine would likely be sold in mainstream retail stores like grocery stores, music stores, and newsagents where the target clubber/dance audience would shop. It could also be distributed digitally through subscriptions on the magazine's website and promoted on websites like YouTube to reach people beyond retail stores.
Q3
Bauer Media would be well-suited to distribute the magazine because they already distribute similar niche music magazines like Kerrang that focus on rock music. Distributing through Bauer Media could help the magazine reach a new indie music audience. The magazine could be advertised in Bauer Media's other music magazines to promote it to similar audiences. It would be distributed in major retailers, encouraged online subscriptions, and advertised online through targeted ads to generate interest and sales across different music tastes.
Media powerpoint
My target audience is similar to readers of Kerrang and Rocksound magazines, which are mainstream publications targeting scene kids, moshers, goths and skaters aged 15-24. My magazine would likely be published by companies like Bauer Media, who publishes Kerrang and Sonic magazine, with a similar genre focus. These magazines are considered niche despite their mainstream distribution through shops like HMV and supermarkets that target my audience.
Question 3 Evaluation
The document discusses the potential media institution to distribute a classical music magazine for young people called Crescendo. It considers both mainstream publishers like Frontline that distribute magazines to large audiences and make money through advertising, and independent publishers that focus on niche audiences. While an independent publisher would allow more creative freedom, a mainstream publisher could help the magazine reach a larger audience and make more money. Ultimately, distributing both a print magazine and digital content online would allow the magazine to reach young people across multiple platforms.
Question 3
The document discusses strategies for distributing a pop culture magazine called "Pop It". It proposes mainstream distribution through retail outlets like supermarkets, newsagents, and HMV music stores. It also suggests online distribution through a website for the magazine, which would allow ordering, behind-the-scenes content, and competitions to engage the target audience. Overall, the mainstream and multi-platform approach aims to maximize sales and profits by making the magazine widely accessible and attracting an audience online, though it notes this comes with more competition.
Evaluation Question Number 3
An independent distributor called Teen Times, an Infotainment Magazine, would be best for distributing the author's rock music magazine. As an online distributor, Teen Times has access to a large, younger audience that matches the target demographic. Additionally, Teen Times' previous issues are similar in category to the author's magazine, making marketing and distribution easier. However, there is a risk that Teen Times already distributes similar music magazines, so the author has a backup plan to advertise and distribute the magazine independently online through blogs, social media, downloads and RSS feeds if needed.
Slideshare upload
My target audience for the magazine is teens to mid-twenties who enjoy music genres featured in magazines like Kerrang!. As most will be students or early career, the magazine must be affordable and distributed widely through both physical stores and digital formats online. An online version allows accessing a larger market as most people can use computers. While the digital format reaches more, physical copies in stores are also important for those without technology access. Bauer Media is best suited to distribute the magazine since they already publish a similar title in Kerrang! and have experience and connections in the industry.
Question 3
An independent distributor like Vice would be best suited to distribute the magazine, as they target a small niche audience through smaller retail distributors across the UK, like urban outfitters. Distributing the magazine through Vice and in upmarket independent shops would help create a new indie brand identity and build connections with the target audience through consistent branding styles. Major distributors like Frontline that distribute to mainstream retail stores like supermarkets would not be a good fit, as they are too mainstream for the magazine's audience.
Eval q3
The author is considering which media institution would be best suited to distribute their new pop music magazine targeted at younger women and older teens. They analyze two potential publishers: Bauer Media and Development Hell. Bauer Media is a larger, more established company that publishes magazines reaching over 19 million readers per week. However, Development Hell only publishes one music magazine currently. Ultimately, the author determines that Bauer Media would be the better choice due to its experience in attracting and retaining audiences across multiple platforms like TV, radio, and tours, not just magazines. Bauer Media also publishes magazines that target a similar demographic to the author's proposed magazine.
Evaluation Q3
COMAG would be a suitable institution to distribute the author's pop music magazine, called "InTune". COMAG is one of the largest distributors in the UK and exports English magazines to over 80 countries worldwide. It distributes magazines through a variety of retailers, both physical and online. The author believes COMAG would help make "InTune" popular due to its success distributing similar magazines and reputation. Placing a mock cover of "InTune" among magazines in a supermarket, the author found it stood out visually from competitors.
Evaluation question 3
Bauer Media and Time Inc. would both be suitable institutions to distribute the student's music magazine. Bauer Media is Europe's largest privately owned media group with over 25 million consumers and a focus on rock/indie magazines and radio stations aligned with the target audience. Time Inc. publishes over 90 magazines including NME, which also focuses on indie music and a similar audience. Both companies have large, established audiences in the target demographic and experience marketing magazines, which would help promote the new publication. Their ownership of TV and radio assets also provides more platforms to advertise the magazine and potentially broaden its reach.
Question 3
Frontline is a large media institution that distributes mainstream magazines like Kerrang, Q, and Heat. They have a wide reach by distributing their magazines in major retailers like Tesco, Asda, and Sainsbury's. This allows them to appeal to a broad audience.
Vice has a narrower focus, distributing their magazine Vice only in stores frequented by their target audience of independent thinkers. These include urban outfitters and bars/venues.
The document proposes that their magazine RECOVER, which challenges dominant ideologies, would be distributed independently with a multi-platform strategy online and in stores likely to be visited by their target audience, such as Urban Outfitters and vintage/thrift stores
Evaluation question 3
This document discusses potential media institutions to distribute a new dance music magazine targeted at teenagers and young adults. It considers TimeInc and Bauer as both distribute magazines for a similar audience. TimeInc distributes NME, but only distributes one other music magazine. Bauer distributes Kerrang! and Q, as well as music radio channels like The Box that target the desired audience. Bauer is selected as the best choice as they have experience with magazines and reaching young people across media platforms, and there is an open market opportunity since Bauer does not distribute any other dance music magazines.
Evaluation question 3
Bauer Media and Time Inc. would both be suitable institutions to distribute the media product. Bauer Media is Europe's largest privately owned media group with over 25 million consumers and a focus on magazines targeting young audiences with music interests. Time Inc. publishes over 90 magazines in America, including NME which focuses on indie music like the product. Both companies have experience in the genre and large followings, including across other media platforms, that could help market and expand the audience for the new magazine. Their ownership of TV, radio, and magazine companies would allow for cross-promotion using different media.
Question 3
The document discusses distributing a music magazine through mainstream retailers like supermarkets and newsagents. It argues that supermarkets would be the best option for distribution because they have a wider target audience of all ages and more foot traffic than newsagents. While newsagents could also increase sales by selling the magazine, supermarkets are likely to result in higher sales volumes due to the larger customer base and regular visits from different demographic groups.
Distribution ppt 2
The document discusses choosing Townsquare Media to distribute a new magazine called "RE-LEASED". Townsquare has experience distributing magazines, including recently acquiring XXL, one of the largest hip-hop magazines. As hip-hop fans often buy multiple related magazines, distributing "RE-LEASED" through Townsquare could increase sales of both it and XXL. While Bauer Media Group also distributes magazines, it does not have experience with hip-hop titles, so Townsquare is the better choice to help the new magazine gain exposure and succeed in the competitive magazine market. The magazine will be sold in supermarkets, online retailers, and WHSmith stores in airports to target its 15-24 year old audience.
Question 3
This document discusses distributing a magazine focused on DIY and dubstep/grime music. It suggests that Bauer Media may be interested in publishing the magazine as they distribute mainstream magazines like Q and niche magazines like Kerrang. Bauer could help the magazine succeed due to their experience. The magazine would be distributed in stores that sell a variety of magazines like supermarkets, HMV, and local shops to reach a mainstream audience. Online distribution and advertising on websites and social media is also discussed to reach large audiences.
Media evaluation part 3
The author has chosen Bauer Media Group as the distributor for their pop music magazine called "Forever Pop". Bauer Media Group operates in 15 countries, giving the magazine potential to expand internationally. It also already distributes magazines that sell over 38 million copies per week. Bauer does not currently have a pop music magazine, so "Forever Pop" would fill that genre gap. The wide reach of Bauer Media Group means the magazine would have a large potential audience.
Q3
The document discusses distributing an independent magazine called "Eternal" through Vice magazine. Vice focuses on independent arts and culture and challenges dominant ideology, making it a good fit. The author considers Vice's model of direct distribution through independent record stores in cities. While Vice distributes for free, the author thinks charging £1.50 per issue of "Eternal" is better to generate profit. A website will also be created to promote the magazine and build an audience through discussion boards. The magazine will be sold in stores like Urban Outfitters that target the intended audience and in record stores, art galleries and cafes to reach readers.
Q3
The document discusses distributing an independent magazine called "Eternal" through Vice magazine. Vice focuses on independent arts and culture and challenges dominant ideology, making it a good fit. The author considers Vice's model of self-distribution through independent record stores in large cities. While Vice distributes for free, the author thinks charging £1.50 per issue of "Eternal" is better to generate profit. A website will also be created to promote the magazine and drive sales.
Q3&4
The document discusses distributing a magazine targeted towards teens and people in their early twenties. It suggests distributing the magazine both physically in stores like corner shops and larger stores like WHSmith, as well as digitally online to access a larger audience. An online version would allow embedding videos alongside articles to further engage the target audience. While digital distribution is important, physical copies would still be available for those without internet access. The document recommends Bauer Media as the distributing institution since they already publish a similar magazine called Kerrang! and have experience successfully distributing popular youth media.
Question 3 media eval
Our film, called "The Aggregator", is an independent, low-budget action film about a loan shark and his debt collector. It would be best distributed by an independent distributor like StudioCanal UK, rather than a major studio, since it has unknown actors, a small budget, and niche target market. An independent distributor could relate the film to British audiences as an independent British production, and help increase its popularity both domestically and abroad, as they did for the similar low-budget British film Four Lions.
Audience classifications DL
The document describes 10 different demographic groups categorized based on their lifestyles and values. The groups include young singles focused on fun and creativity, fun-seeking individuals and couples, family-oriented parents and couples, home-centric and ambitious individuals, active and influential mothers, traditionally masculine outdoors enthusiasts, economically struggling singles, religious older individuals, active seniors, and vital senior citizens.
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Q3
Bauer Media would be well-suited to distribute the magazine because they already distribute similar niche music magazines like Kerrang that focus on rock music. Distributing through Bauer Media could help the magazine reach a new indie music audience. The magazine could be advertised in Bauer Media's other music magazines to promote it to similar audiences. It would be distributed in major retailers, encouraged online subscriptions, and advertised online through targeted ads to generate interest and sales across different music tastes.
Media powerpoint
My target audience is similar to readers of Kerrang and Rocksound magazines, which are mainstream publications targeting scene kids, moshers, goths and skaters aged 15-24. My magazine would likely be published by companies like Bauer Media, who publishes Kerrang and Sonic magazine, with a similar genre focus. These magazines are considered niche despite their mainstream distribution through shops like HMV and supermarkets that target my audience.
Question 3 Evaluation
The document discusses the potential media institution to distribute a classical music magazine for young people called Crescendo. It considers both mainstream publishers like Frontline that distribute magazines to large audiences and make money through advertising, and independent publishers that focus on niche audiences. While an independent publisher would allow more creative freedom, a mainstream publisher could help the magazine reach a larger audience and make more money. Ultimately, distributing both a print magazine and digital content online would allow the magazine to reach young people across multiple platforms.
Question 3
The document discusses strategies for distributing a pop culture magazine called "Pop It". It proposes mainstream distribution through retail outlets like supermarkets, newsagents, and HMV music stores. It also suggests online distribution through a website for the magazine, which would allow ordering, behind-the-scenes content, and competitions to engage the target audience. Overall, the mainstream and multi-platform approach aims to maximize sales and profits by making the magazine widely accessible and attracting an audience online, though it notes this comes with more competition.
Evaluation Question Number 3
An independent distributor called Teen Times, an Infotainment Magazine, would be best for distributing the author's rock music magazine. As an online distributor, Teen Times has access to a large, younger audience that matches the target demographic. Additionally, Teen Times' previous issues are similar in category to the author's magazine, making marketing and distribution easier. However, there is a risk that Teen Times already distributes similar music magazines, so the author has a backup plan to advertise and distribute the magazine independently online through blogs, social media, downloads and RSS feeds if needed.
Slideshare upload
My target audience for the magazine is teens to mid-twenties who enjoy music genres featured in magazines like Kerrang!. As most will be students or early career, the magazine must be affordable and distributed widely through both physical stores and digital formats online. An online version allows accessing a larger market as most people can use computers. While the digital format reaches more, physical copies in stores are also important for those without technology access. Bauer Media is best suited to distribute the magazine since they already publish a similar title in Kerrang! and have experience and connections in the industry.
Question 3
An independent distributor like Vice would be best suited to distribute the magazine, as they target a small niche audience through smaller retail distributors across the UK, like urban outfitters. Distributing the magazine through Vice and in upmarket independent shops would help create a new indie brand identity and build connections with the target audience through consistent branding styles. Major distributors like Frontline that distribute to mainstream retail stores like supermarkets would not be a good fit, as they are too mainstream for the magazine's audience.
Eval q3
The author is considering which media institution would be best suited to distribute their new pop music magazine targeted at younger women and older teens. They analyze two potential publishers: Bauer Media and Development Hell. Bauer Media is a larger, more established company that publishes magazines reaching over 19 million readers per week. However, Development Hell only publishes one music magazine currently. Ultimately, the author determines that Bauer Media would be the better choice due to its experience in attracting and retaining audiences across multiple platforms like TV, radio, and tours, not just magazines. Bauer Media also publishes magazines that target a similar demographic to the author's proposed magazine.
Evaluation Q3
COMAG would be a suitable institution to distribute the author's pop music magazine, called "InTune". COMAG is one of the largest distributors in the UK and exports English magazines to over 80 countries worldwide. It distributes magazines through a variety of retailers, both physical and online. The author believes COMAG would help make "InTune" popular due to its success distributing similar magazines and reputation. Placing a mock cover of "InTune" among magazines in a supermarket, the author found it stood out visually from competitors.
Evaluation question 3
Bauer Media and Time Inc. would both be suitable institutions to distribute the student's music magazine. Bauer Media is Europe's largest privately owned media group with over 25 million consumers and a focus on rock/indie magazines and radio stations aligned with the target audience. Time Inc. publishes over 90 magazines including NME, which also focuses on indie music and a similar audience. Both companies have large, established audiences in the target demographic and experience marketing magazines, which would help promote the new publication. Their ownership of TV and radio assets also provides more platforms to advertise the magazine and potentially broaden its reach.
Question 3
Frontline is a large media institution that distributes mainstream magazines like Kerrang, Q, and Heat. They have a wide reach by distributing their magazines in major retailers like Tesco, Asda, and Sainsbury's. This allows them to appeal to a broad audience.
Vice has a narrower focus, distributing their magazine Vice only in stores frequented by their target audience of independent thinkers. These include urban outfitters and bars/venues.
The document proposes that their magazine RECOVER, which challenges dominant ideologies, would be distributed independently with a multi-platform strategy online and in stores likely to be visited by their target audience, such as Urban Outfitters and vintage/thrift stores
Evaluation question 3
This document discusses potential media institutions to distribute a new dance music magazine targeted at teenagers and young adults. It considers TimeInc and Bauer as both distribute magazines for a similar audience. TimeInc distributes NME, but only distributes one other music magazine. Bauer distributes Kerrang! and Q, as well as music radio channels like The Box that target the desired audience. Bauer is selected as the best choice as they have experience with magazines and reaching young people across media platforms, and there is an open market opportunity since Bauer does not distribute any other dance music magazines.
Evaluation question 3
Bauer Media and Time Inc. would both be suitable institutions to distribute the media product. Bauer Media is Europe's largest privately owned media group with over 25 million consumers and a focus on magazines targeting young audiences with music interests. Time Inc. publishes over 90 magazines in America, including NME which focuses on indie music like the product. Both companies have experience in the genre and large followings, including across other media platforms, that could help market and expand the audience for the new magazine. Their ownership of TV, radio, and magazine companies would allow for cross-promotion using different media.
Question 3
The document discusses distributing a music magazine through mainstream retailers like supermarkets and newsagents. It argues that supermarkets would be the best option for distribution because they have a wider target audience of all ages and more foot traffic than newsagents. While newsagents could also increase sales by selling the magazine, supermarkets are likely to result in higher sales volumes due to the larger customer base and regular visits from different demographic groups.
Distribution ppt 2
The document discusses choosing Townsquare Media to distribute a new magazine called "RE-LEASED". Townsquare has experience distributing magazines, including recently acquiring XXL, one of the largest hip-hop magazines. As hip-hop fans often buy multiple related magazines, distributing "RE-LEASED" through Townsquare could increase sales of both it and XXL. While Bauer Media Group also distributes magazines, it does not have experience with hip-hop titles, so Townsquare is the better choice to help the new magazine gain exposure and succeed in the competitive magazine market. The magazine will be sold in supermarkets, online retailers, and WHSmith stores in airports to target its 15-24 year old audience.
Question 3
This document discusses distributing a magazine focused on DIY and dubstep/grime music. It suggests that Bauer Media may be interested in publishing the magazine as they distribute mainstream magazines like Q and niche magazines like Kerrang. Bauer could help the magazine succeed due to their experience. The magazine would be distributed in stores that sell a variety of magazines like supermarkets, HMV, and local shops to reach a mainstream audience. Online distribution and advertising on websites and social media is also discussed to reach large audiences.
Media evaluation part 3
The author has chosen Bauer Media Group as the distributor for their pop music magazine called "Forever Pop". Bauer Media Group operates in 15 countries, giving the magazine potential to expand internationally. It also already distributes magazines that sell over 38 million copies per week. Bauer does not currently have a pop music magazine, so "Forever Pop" would fill that genre gap. The wide reach of Bauer Media Group means the magazine would have a large potential audience.
Q3
The document discusses distributing an independent magazine called "Eternal" through Vice magazine. Vice focuses on independent arts and culture and challenges dominant ideology, making it a good fit. The author considers Vice's model of direct distribution through independent record stores in cities. While Vice distributes for free, the author thinks charging £1.50 per issue of "Eternal" is better to generate profit. A website will also be created to promote the magazine and build an audience through discussion boards. The magazine will be sold in stores like Urban Outfitters that target the intended audience and in record stores, art galleries and cafes to reach readers.
Q3
The document discusses distributing an independent magazine called "Eternal" through Vice magazine. Vice focuses on independent arts and culture and challenges dominant ideology, making it a good fit. The author considers Vice's model of self-distribution through independent record stores in large cities. While Vice distributes for free, the author thinks charging £1.50 per issue of "Eternal" is better to generate profit. A website will also be created to promote the magazine and drive sales.
Q3&4
The document discusses distributing a magazine targeted towards teens and people in their early twenties. It suggests distributing the magazine both physically in stores like corner shops and larger stores like WHSmith, as well as digitally online to access a larger audience. An online version would allow embedding videos alongside articles to further engage the target audience. While digital distribution is important, physical copies would still be available for those without internet access. The document recommends Bauer Media as the distributing institution since they already publish a similar magazine called Kerrang! and have experience successfully distributing popular youth media.
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Question 3 media eval
Our film, called "The Aggregator", is an independent, low-budget action film about a loan shark and his debt collector. It would be best distributed by an independent distributor like StudioCanal UK, rather than a major studio, since it has unknown actors, a small budget, and niche target market. An independent distributor could relate the film to British audiences as an independent British production, and help increase its popularity both domestically and abroad, as they did for the similar low-budget British film Four Lions.
Audience classifications DL
The document describes 10 different demographic groups categorized based on their lifestyles and values. The groups include young singles focused on fun and creativity, fun-seeking individuals and couples, family-oriented parents and couples, home-centric and ambitious individuals, active and influential mothers, traditionally masculine outdoors enthusiasts, economically struggling singles, religious older individuals, active seniors, and vital senior citizens.
Magazine Institutions
IPC Media is one of the largest magazine publishers in the UK, publishing over 350 million copies across various lifestyle, entertainment, and television magazines annually. It groups its titles under five divisions. Bauer Media Group is a large German publisher operating in 15 countries that owns prominent UK music magazines like Q, Mojo, and Kerrang. In 2007, Emap, then the second largest UK magazine publisher, was broken up and its assets sold to Guardian Media Group, Apax, and Bauer Media Group.
Question 3
The document discusses magazine distribution strategies and compares major and independent distributors. Major distributors like Frontline aim to saturate markets globally and promote magazines in large retail stores to reach a mass audience. They can produce magazines at lower costs and provide extras to attract more readers. Independent distributors focus on niche audiences and distribute in underground shops or online, limiting scale but connecting with dedicated fans. The author proposes using a major distributor like Frontline to launch their new rock/indie magazine, aiming to make the genre appeal to a wider mainstream audience and charge more for advertising.
Noam Chomsky
Noam Chomsky's book Manufacturing Consent analyzes how capitalist governments shape consumers through media. He identifies five filters that shape media coverage: money and ownership concentrate coverage to wealthy interests; advertising revenue influences coverage to please advertisers; a need for constant news coverage creates hierarchies that privilege official sources; negative feedback, or "flak", from powerful groups pressures coverage; and an ideology of anticommunism was used to discredit alternative viewpoints during the Cold War.
Lifematrix
The document segments the population into 10 groups based on common life stages, values, and behaviors. The groups include Tribes (digital natives), Fun/Atics (fun-seeking young people), Dynamic Duos (hard-driving couples), Priority Parents (family-oriented with media influence), Home Soldiers (home-centric and family-oriented), Renaissance Women (active and influential moms), Rugged Traditionalists (traditional male values who enjoy the outdoors), Struggling Singles (high aspirations but low economic status), Settled Elders (devout seniors with sedentary lifestyles), and Free Birds (active and autonomous seniors).
Media ownership
The document discusses the differences between independent and conglomerate media companies by comparing Ill Manors and Skyfall. Ill Manors had a small budget of £100,000 as an independent film, allowing it to take more creative risks. In contrast, Skyfall had a blockbuster budget of $200 million as a conglomerate production, enabling large-scale elements but requiring mass market appeal. Independent companies have difficulties with marketing through synergy compared to conglomerates that can leverage affiliated businesses.
Reception Theory
This document discusses the history and development of reception theory. It covers early uses of reception theory from the 1970s-1990s to analyze media content, the expansion of the theory beyond text to include semiotics and the understanding that environmental context influences reception. More recent developments mentioned include incorporating neuroscience findings and how reception models have been used to understand celebrity reception. The meaning derived from media depends on the relationship between the text and the reader's own background and experiences.
Manufacturing consent ppt
Edward Herman and Noam Chomsky argued that five filters shape news reporting in mainstream media: financial ownership of media by wealthy individuals, reliance on advertising revenue, sourcing news from government and PR, vulnerability to negative responses ("flak") from powerful groups, and use of anti-communism/anti-terrorism as a frame against those threatening elite interests. Together these filters form a "propaganda model" that ensures media support for the political and economic status quo by marginalizing dissenting voices.
A2 media revision
- 'We media' refers to user-generated content and participatory media enabled by technologies like blogs, social media, and wikis. This emergence has both increased and decreased democracy in some ways.
- On one hand, new media has empowered ordinary users to participate in content creation and distribution, opening up access and diversifying voices. However, large platforms and profit motives can still influence content and limit democratic potential.
- The future may see both increased individual expression but also new forms of surveillance and control if democratic values are not upheld online as they are offline.
Audience
The document discusses different models for determining the target audience for a media product, and which audience category would be most appropriate based on the described target for this particular product. According to the Interests and Personality model, the target audience would fall into the "Aspirers" category, as they value appearance and are materialistic. The LifeMatrix model further refines the target as "Tribe Wired", as the intended younger university student audience would be digitally aware, creative, and free-spirited.
Audience Theory Introduction - Effects, Uses and Gratification, Reception
Overview of the common audience theories looked at for AS Media Studies:
Effects Theory
Uses and Gratification Theory
Reception Theory
This is not specific to any board, and can apply to Film Studies as well in certain cases.
Lesson 1 - Media Institutions
The document discusses how to analyze media institutions by looking at their ownership, operating model, products, market position, and competitors. It provides definitions for these key terms and encourages understanding the institution's structure and identifying important aspects. An example case study of the Hartlepool Mail newspaper is given to demonstrate what should be investigated for a chosen media company.
Audience: The Effects Debate
The document discusses various theories about the effects of media on audiences. It describes direct effect theories like the hypodermic syringe theory which argues media directly influences behavior, and cultivation theory which says repeated exposure shapes attitudes. Diffusion theories like two-step flow argue media's effects depend on social discussion. Indirect effect and pluralist theories view audiences as active interpreters influenced by many individual factors rather than just media exposure. The document aims to raise awareness of these debates and support critical analysis of media effects theories.
Audience Theory
This document discusses theories about how media audiences are influenced. It describes the "hypodermic needle" or "effects" model, which suggests the media directly influences audiences like a syringe injecting ideas. It also discusses the cultivation theory, which is that repeated media exposure shapes audiences' views of social reality over time. The document notes criticisms of theories that portray audiences as passive masses, pointing instead to more active audience interpretations and the two-step flow of influence through opinion leaders. It suggests modern versions look at how moral panics can emerge from media coverage. Overall, the document examines debates around the power and passiveness of audiences in relation to media effects and influence.
Uses & gratification theory
Uses & Gratification Theory focuses on why people use particular media and what people do with media rather than what media does to people. It argues that people's needs influence how they use and respond to media. The theory was developed in the 1960s as media researchers became interested in what audiences did with media and how individuals actively consumed media to fulfill different needs and reasons. Blumer and Katz expanded on this theory in 1974, identifying specific purposes audiences may have for media use such as diversion, personal relationships, identity, and surveillance.
Introduction to media institutions
This document provides an introduction to media institutions, including definitions of key terms like conglomerate and cross-media ownership. It discusses the major media conglomerates - The Walt Disney Company, News Corp, and Time Warner - and how they have acquired numerous subsidiaries across television, film, publishing, and other media. The document also addresses criticisms of increasing media consolidation, such as reduced diversity and competition as a small number of large conglomerates come to dominate the media industry globally.
Uses and gratification theory-presentation
The document discusses uses and gratification theory (U&G theory), which states that audiences actively engage with media to fulfill certain needs rather than media having a passive influence. It provides the historical background of U&G theory from the 1920s onward and outlines key reasons for media use including information, personal identity, entertainment, integration and social interaction. It also discusses how U&G theory remains relevant today due to concepts like interactivity and asynchroneity and the development of new media.
Mode of address media
The document discusses different modes of address used in media, including music magazines. There are four main types: first person used for diaries, third person for narratives, and formal/informal. Formal modes may be used in classical music magazines while informal includes colloquial language and expletives. The mode of address in a music magazine can be influenced by its genre, format, and target audience.
Media effects theory
The media effects theory proposes that media can influence society and behavior. It suggests that exposure to violent or sexual media content can cause people, especially youth, to mimic this behavior. However, the theory has several weaknesses. Studies have found no clear link between media exposure and real-world violence. The theory also oversimplifies audience interpretation and fails to consider the social context around media effects.
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Audience Theory Introduction - Effects, Uses and Gratification, Reception
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Similar to 3. What kind of media institution might distribute your media product and why?
Q3
The document discusses different ways to distribute a magazine product and recommends distributing the magazine in smaller shops like newsagents. It notes that the most common distribution methods for magazines are through shops, where customers can browse selections, or online through a magazine's own website. Distributing in smaller shops may give the magazine better recognition among fewer competing titles and could eventually lead to developing its own website for broader online distribution.
Evaluation Question Number 3
An independent distributor called Teen Times, an Infotainment Magazine, would be best for distributing the author's rock music magazine. As an online distributor, Teen Times has access to a large, younger audience that matches the target demographic. Additionally, Teen Times' previous issues are similar in category to the author's magazine, making marketing and distribution easier. However, there is a risk that Teen Times already distributes similar music magazines, so the author has a backup plan to advertise and distribute the magazine independently online through blogs, social media, downloads and RSS feeds if needed.
Question 3
The document discusses potential media institutions to distribute a new magazine called DIVINE. It argues that IPC Media would be the best choice as they produce over 60 media brands reaching over 20 million users monthly. IPC has divisions focused on up market women, which would include luxury fashion magazines like Marie Claire that fit the target audience of DIVINE. In contrast, distributing with Bauer Media is rejected as they already have over 300 magazines, so competition would be high and DIVINE's sophisticated image would not be appreciated when compared to Bauer's mainstream magazines.
Question 3
Bauer Media is a large European media company that distributes similar magazines to the author's proposed magazine, but they already distribute two similar titles so the author's magazine may not get enough attention. IPC Media/NME would be a better choice as distributor because they have a successful similar music magazine, NME, that appeals to the same audience, and they promote NME in fashion stores frequented by the target audience. Therefore, the author chooses IPC as the distributor.
Q3
The document discusses distributing an independent magazine called "Eternal" through Vice, an alternative magazine distributor known for challenging dominant ideologies. Vice distributes their own magazines directly to independent record stores and music venues in major cities rather than relying on mainstream distributors. While Vice distributes some magazines for free, the author believes selling "Eternal" for £1.50 per issue would generate enough profit through sales to independent audiences and advertising revenue to sustain the magazine long-term.
Question 3.
Frontline would be an effective distributor for the magazine because it has a wide reach through both small local retailers and major supermarkets, making the magazine accessible to the target audience. Frontline also offers multi-platform access through both physical and online distribution, important as the target audience uses the internet frequently. Choosing Frontline allows the magazine to maintain its independence and control over production and format, preventing changes that could alter the appeal to the audience.
Question (3)
Bauer Media Group would be the ideal institution to distribute the author's indie pop magazine because they currently distribute similar rock and pop magazines. Bauer Media Group promotes magazines across various digital platforms like websites, radio, and television, allowing for greater promotion than smaller publishers. Distributing through Bauer Media Group would help the magazine reach a mass market and gain brand recognition through their multi-platform promotion. The author also discusses using social media promotion and advertising at live music events to further distribute the magazine.
EVALUATION QUESTION 3
1) Bauer Media Group would be an appropriate publisher for the magazine as they have successfully produced other music magazines and are known for being international with collaborations around the world.
2) Distribution options include selling copies in shops, newsagents and supermarkets, as well as online publishing through apps and websites for digital versions. Online publishing is a growing trend and would appeal to the target audience.
3) The best distribution method would be a combination of online publishing for quick access on phones, as well as a postal subscription option for readers who want a physical copy delivered to their home. This caters to busy young adults in the target audience.
What kind of media institution might distribute your media product and why?
The document discusses Bauer Media as a potential media institution to distribute the author's magazine. Bauer is Europe's largest privately owned publishing group, founded in 1975. It operates in 16 countries worldwide and distributes magazines with a total circulation of 38 million per week. Specifically, Bauer distributes Kerrang!, which the author's magazine is based on. Some benefits of distributing through Bauer include its experience in the industry, wide audience both demographically and geographically, and experience targeting younger audiences. Potential downsides include the large number of magazines Bauer already distributes. The author decides Bauer would be a suitable choice due to these factors.
Evaulation 3
Frontline is the largest magazine distributor in the UK, distributing over half of the top 200 magazines. It is owned by Bauer Media Group and distributes all of their magazines, including Q, Heat, and Kerrang. Using Frontline provides benefits like maximizing sales reach and reputation through association with other distributed magazines. However, there are drawbacks like increased competition with similar magazines and the risk that the distributor may not properly categorize a magazine that challenges conventions. Other publishers like Bauer Media use Frontline to maximize profits through their wide distribution network, employing a similar strategy to what is proposed for the media product.
Media institution
The media institution that would best distribute the author's magazine is IPC Media. IPC Media already distributes similar music magazines like NME that target the same audience. IPC Media publishes hundreds of magazines and over 26.5 million people read their magazines every year, proving its success. Distributing the magazine through popular retail outlets like newsagents and supermarkets would be the primary distribution method, as most people purchase magazines at shops. Ensuring distribution in major retailers like Tesco and Sainsbury's is important to maximize sales opportunities. The magazine should also be available through subscription and online to stay competitive in the digital age.
Pres3edit
A major media distributor like Frontline would be well-suited to distribute the magazine because they have a wide reach in places like supermarkets where the target audience shops. As a large conglomerate, Frontline could provide synergies like related websites, radio stations or TV channels to engage the mainstream audience that is familiar with multi-platform media consumption. Distributing the magazine through Frontline would make it widely accessible to the intended audience in popular retail locations.
comag
COMAG would be an ideal company to distribute the student's pop music magazine, called "InTune". COMAG is one of the largest distributors in the UK, supplying magazines to over 80 countries worldwide through various retailers. They also have an online magazine store that allows consumers to browse magazines. Choosing COMAG would help the magazine reach a large audience and potentially increase sales and profits. Their experience distributing similar magazines also suggests they could successfully distribute "InTune".
Question 3
Beaur Media Group would likely distribute the magazine because:
1) They already distribute similar magazines like Q Magazine that target young indie audiences.
2) They have expertise reaching this niche audience across different media platforms.
3) Distributing through an existing large company allows access to their distribution channels and expertise promoting similar products.
Question 3
The document discusses potential media institutions to distribute a new music magazine. It analyzes BBC Magazine, Emap, IPC Media, and Bauer Media. Bauer Media and BBC Magazine are identified as the best options. Bauer Media distributes many similar genre magazines and has global recognition, while working with BBC Magazine could reach new audiences. Both institutions are experienced with distribution. The magazine would also be distributed digitally through online and app platforms, and in physical form through major global supermarkets to maximize accessibility and audience reach.
Question 3 Evaluation
Bauer Media would be the best company to distribute the magazine because they already distribute a similar rock music magazine called Kerrang. Distributing with Bauer would give the magazine a larger budget, allowing for higher production quality. This higher quality would lead to greater profits for both Bauer and the magazine.
comag
COMAG would be well-suited to distribute the author's pop music magazine. As the largest distributor of English magazines in the UK and abroad, COMAG has experience getting magazines in front of consumers through various retailers. Their online magazine store also allows potential buyers to browse covers, helping magazines with eye-catching designs to stand out. The author believes COMAG specifically could promote their magazine given its similarities to other magazines COMAG currently distributes that cover similar topics like music.
Q3
Wenner Media could potentially publish the magazine since it focuses on pop music and Wenner Media does not currently publish a magazine centered around that genre alone, so there would be no competition. However, as a private company, it may be difficult to get the attention needed. Egmont is not suitable since it targets much younger audiences. Distribution in shops, online/through social media, and in colleges/universities would be effective since the target audience is 16-25 year olds.
Distriubuting media product
The document discusses distributing a magazine to a target audience of young adults. It released the magazine on multiple platforms so the audience can access it in different ways. An example of a company that could distribute the magazine is International Publishing Cooperation, a UK-based business that distributes magazines and websites. This company would be suitable since young adults have knowledge of the web and could find the magazine through their advertising. The document emphasizes distributing the magazine with the right company to reach the intended young adult audience.
Media evaluation 2
Seymour would be a good fit because it has a wide range of retailers in the UK and overseas, and can distribute magazines through different media platforms including online, helping the magazine reach a broader audience. Its connection to Frontline gives access to major retailers and expands its distribution network.
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3. What kind of media institution might distribute your media product and why?
- 1. 3. What kind of media institution might distribute your media product and why?
- 2. For every magazine, there is a company which distributes it so the magazine sells and therefore makes a profit. Depending on the type of magazine and who your audience is, will depend on whether the magazine has a mainstream or independent distributor. A mainstream distributer is usually if you are hoping to attract young mainstream groups, companies such as Frontline which are huge conglomerates is a mainstream distributer, and as it is a big conglomerate this means the magazine will be distributed across a range of platforms such as major supermarkets, smaller corner shops and through the internet, basically most major retail outlets - they can also use new technologies to help distribute the product which enhances the number of sales.
- 3. On the contrary, an independent distributor will usually have a niche market, this could mean the magazine is slightly more upper class or sophisticated, and therefore an independent distributor such as Vice can distribute the magazine to a smaller niche retail outlet, which could be small rock shops – if the magazine happened to be a rock magazine.
- 4. A magazine which is similar to mine, which I based a lot of my research on, is KERRANG, this is mainly because this magazine is also a rock magazine and so relates to mine in some way. This magazine is distributed by the huge conglomerate company, Frontline. I also, would have a mainstream distributor. This is because like KERRANG, although there is a unique edge to the magazine I have produced, it also follows the dominant ideology of females, (which can be seen in question2) and this could also be described as the mainstream representation of females being glamorous and feminine. Therefore I feel that to gain more sales of the magazine and therefore make my magazine a success it will be more beneficial to sell the magazine in a multi platform form, in order to get the magazine heard about and therefore sold. Frontline is an ideal choice of distributer for my magazine, as it also distributes many other magazines such as KERRANG, radio times and many others which aren't related to music.
- 5. As with a mainstream distributer choice, my magazine will be sold in large major retail outlets, such as large supermarkets, online and in smaller street shops. As my audience is aimed at glamorous females, from 15 – 30 I think that these stores are going to be the main places they would shop, rather than niche stores which some of my audience perhaps wouldn't know about, hence I think this option and the outlets are more suited to my audience than an independant distributer.
- 6. As I have already pointed out, KERRANG which is a magazine that I have slightly based my own on, is distributed in the same way by the same company, and therefore I think the choice fits in with the brand identity of ‘feminine rock’ as although it is slightly different from this magazine, it is quite similar to other magazines the company Frontline produce. And so my magazine is almost a bit of each magazine they distribute in one, I think giving it a unique but profitable edge. + =
- 7. With a mainstream distributer, my magazine will have a multi-platform distribution strategy, this is so the magazine will be on sales in as many different stores, big and small and it will also be available from other outlet methods by using technology, such as the internet. This is so with my mainstream distributer, horizontal integration will be used in order to get the product noticed and recognised which will therefore then be sold, hopefully increasing sales and profit. The fact that I have chosen a multi-platform strategy will impact upon the profit of my magazine as it will allow the distribution company to advertise the magazine on al rage scale and in an efficient way, which should inevitably increase sales as more people will have heard about it, and so more people should buy it. With the power of synergy, the conglomerates such as Frontline will encourage advertising by using cross media conversions and this could be done through television adverts, radio advertisements, internet advertisements and also large posters by roads etc. Hence, I think advertising is extremely important as without it nobody would hear about my magazine and therefore nobody would buy it. – which would therefore reduce my profits.