The document discusses potential media institutions for distributing a new music magazine targeted towards younger audiences interested in soft rock music. The author identifies TeenTimes, an independent online magazine distributor, as the best choice since it already targets a similar demographic and has an established online presence. However, the author acknowledges that TeenTimes may be reluctant since they publish similar magazines, so he proposes taking promotional efforts into his own hands through online advertising if needed.

1. Evaluation Question
Number 3
By: Daniyal Sattar

2. Q. What kind of media institution might
distribute your media product and why?

3. The type of company that distributes a
magazine tells a lot about the type of product
that it is, what values and messages it contains,
who the audience is and how important profit is
to your product and your company. There are
two types of distribution network:
 Major Distributors.
 Independent Distributors.

4. Major distribution strategies aim to saturate the
market, both home and abroad, by promoting
their magazine in major retail stores. As their
product is massed produced, they are able to sell
their magazine at a lower price, invest in new
artists for their covers and provide freebies and
competitions which will attract a larger audience
to their magazine, therefore selling more
magazines and making more money, something
that major distribution companies strive for.The
three main distributors for the magazine in
Pakistan industry are Jang, Express andThe News.

5. Independent distribution companies have very
different ways of marketing and promoting their
magazine. Whereas the major companies focus on
profit, independent companies concentrate on the
audience and the individuality of the magazine.
They are small, maybe even home run and
concentrate on distributing their magazines to
urban, underground shops or online. Such
examples in Pakistan areTheTeenager, Teen
Times and Media Blinks.

6. Since the genre of my music magazine is “SOFT ROCK” and it mainly targets a younger
audience so would need a distributor that is already in contact with such audience. After much
research I think that “TeenTimes: an Infotainment Magazine” would be a better distributor for
my magazine compared to the rest. And since they are online distributors, a larger audience is
guaranteed. Plus given their previous issues and distribution of magazines I find that my
magazine falls under the same category (though not exactly) so the marketing of the magazine
would be made easier as well.The main method of attracting audiences is to advertise my
magazine on the internet through websites such as blogs, Facebook andTwitter. And since this
institution already is in access and has a well established name so it wont show any sort of
reluctance in publishing and distribution my music magazine. A problem may arise that this
this institute makes and distributes similar sort of music magazines. I plan to counteract this
problem by taking matters into my own hand over time, depending on the public appeal and
feed back of my music magazine. I will myself advertise my magazine on the internet through
websites such as my own blog, Facebook, Twitter, etc. I will attract audiences by having big
name artist/bands. I will have the magazine available to download onto a
computer/iPad/iPhone which will benefit those who don’t want to purchase or cannot find the
actual magazine. I will also have a service called RSS feed which is will let me notify people
about the latest magazine previews via Email which keeps my audience updated on what’s
going on. And also ill give various offers to keep the audience interest at its peak. But then
again this is a backup plan that I have in case the distributors that I have chosen do not agree to
distribute my music magazine.

7. This here is a screenshot of the online website. Just by the looks of it
the target audience is identifies, which is teen agers and young adults.

8. This here is their EMAG retailer ship service.