Web & Social Media Analytics Previous Year Question Paper.pdf
Lifematrix
1. Lifematrix
Tribe Wired Digital, Free-spirited, creative, young
singles
Fun/Atics Aspirational, fun-seeking, active young
people.
Dynamic Duos Hard-Driving, High-involvement couples
Priority Parents Family Values, activity’s, Media strongly
dominant.
Home Soldiers Home-centric, family orientated,
materially ambitious
Renaissance Women Active, caring, affluent, influential mums
Rugged Traditionalists Traditional male values, love outdoors
Struggling Singles High aspirations, low economic status
Settled Elders Devout, older, sedentary lifestyle’s
Free Birds Vital, active, autistic seniors
