1. evaluation 3 what kind of media institution might distribute your media product and why? The type of distribution company that will distribute my magazine will be a major one. By using a mainstream distributor I am able to widely sell my magazine through numbers of retailers and wholesalers. For example, I will be able to get my magazine into the larger supermarkets by using a mainstream distributor. This allows me to attract the widest audience possible for my magazine which is also who my magazine is aimed at, a wide audience. The ideal type of distributor I would like to use would be Frontline. Frontline is the biggest magazine distributor within the UK, it distributes 54 of the top 200 magazines from the UK to many different local and national stores. They are founded by Bauer Media Group and have BBC and HayMarket as partners. This means that they distribute all magazines from these companies.

3. Maximises the magazine they are distributing sales.

4. The magazine is made available through the biggest distribution channel of magazines within the UK.