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Manufacturing Consent:
The Political Economy of Mass Media
Edward S . Herman & Noam Chomsky
 Consent
Acceptance or approval of what is planned or done by
another. Permission, approval, or agreement; compliance.
 Political Economy
Political economy is the interplay between economics and
politics.
The political, economic and cultural factors that affect the
production and distribution of wealth.
Political economic factors that shape
the news
Political and economic systems of the society in which the
media operate:
 Political and economic status of the country
 Dominant cultural and social values
 Cultural/national alignments or conflicts
Political economic influences on the
media
 Edward Herman and Noam Chomsky argued in the 1988
that there were five political economic filters through
which news passed before it was presented in the
mainstream media.
 These filters are known as “Propaganda Model”.
Propaganda Model
PROPAGANDA MODEL STRUCTURE
“Financial ownership”
“Funding through
advertising”
“News Sourcing”
“Flak”
“Anti-communism ”
Ownership
• The Media is increasingly concentrated in the hands of a
small number of private companies, owned by wealthy
individuals.
• The pressures of stockholders, directors and bankers are
also powerful forces affecting the content of these
companies' media content.
• Thus "market-profit-oriented forces" .
Advertising
• Interests of advertisers come before reporting the news
• the news itself is nothing more than "filler" to get
privileged readers to see the advertisements
Advertising
• The media have daily news needs, and thus need a
steady, reliable source of news material.
• Maintaining news reporters at all locations where news
may break is not financially viable.
• As a result, news organizations become reliant on
government PR.
Flak
• Negative responses to media content: phone calls,
letters, petitions, law suits, speeches, bills before
Parliament.
• From individuals or groups, politicians, government,
business
• When produced by individuals or groups with large
resources, it can be "both uncomfortable and costly“.
Anti-Communism/Anti-Terrorism
• "Fuzzy" concept that can be used against anyone
threatening the interests of the financial elite.
• Downfall of Communism left a gap (the common enemy)
that has now been replaced by Terrorism.

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Manufacturing consent ppt

  • 1. Manufacturing Consent: The Political Economy of Mass Media Edward S . Herman & Noam Chomsky
  • 2.  Consent Acceptance or approval of what is planned or done by another. Permission, approval, or agreement; compliance.  Political Economy Political economy is the interplay between economics and politics. The political, economic and cultural factors that affect the production and distribution of wealth.
  • 3. Political economic factors that shape the news Political and economic systems of the society in which the media operate:  Political and economic status of the country  Dominant cultural and social values  Cultural/national alignments or conflicts
  • 4. Political economic influences on the media  Edward Herman and Noam Chomsky argued in the 1988 that there were five political economic filters through which news passed before it was presented in the mainstream media.  These filters are known as “Propaganda Model”.
  • 6. PROPAGANDA MODEL STRUCTURE “Financial ownership” “Funding through advertising” “News Sourcing” “Flak” “Anti-communism ”
  • 7. Ownership • The Media is increasingly concentrated in the hands of a small number of private companies, owned by wealthy individuals. • The pressures of stockholders, directors and bankers are also powerful forces affecting the content of these companies' media content. • Thus "market-profit-oriented forces" .
  • 8. Advertising • Interests of advertisers come before reporting the news • the news itself is nothing more than "filler" to get privileged readers to see the advertisements
  • 9. Advertising • The media have daily news needs, and thus need a steady, reliable source of news material. • Maintaining news reporters at all locations where news may break is not financially viable. • As a result, news organizations become reliant on government PR.
  • 10. Flak • Negative responses to media content: phone calls, letters, petitions, law suits, speeches, bills before Parliament. • From individuals or groups, politicians, government, business • When produced by individuals or groups with large resources, it can be "both uncomfortable and costly“.
  • 11. Anti-Communism/Anti-Terrorism • "Fuzzy" concept that can be used against anyone threatening the interests of the financial elite. • Downfall of Communism left a gap (the common enemy) that has now been replaced by Terrorism.