Lesson 1 - Media Institutions
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The document discusses how to analyze media institutions by looking at their ownership, operating model, products, market position, and competitors. It provides definitions for these key terms and encourages understanding the institution's structure and identifying important aspects. An example case study of the Hartlepool Mail newspaper is given to demonstrate what should be investigated for a chosen media company.
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The radio industry is undergoing a digital revolution with improved audio quality. Popular radio stations play new music hits to attract listeners. The television industry controls programming and used to restrict swearing before 9pm. Popular TV programs on channels like BBC and ITV entertain viewers.
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The document discusses issues related to media ownership and concentration. It notes that a small number of large conglomerate companies, through mergers and acquisitions, now dominate markets like film production and distribution in the U.S. These conglomerates have advantages like financial resources and the ability to leverage synergies across business units. However, they also face disadvantages like pressure to appeal to mass markets. In contrast, independent studios have challenges in areas like financing and distribution but can take more creative risks. The document uses examples like Skyfall and Ill Manors to illustrate these points.
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The document discusses different industries that make up the media industry, including film, radio, television, print, advertising/marketing, and press.
The film industry includes production companies, studios, film crews, and distributors that create films across genres. Successful film companies like Universal Studios and Paramount Pictures release many films each year and earn significant box office revenues.
The radio industry is undergoing a digital revolution with improved audio quality. Popular radio stations play new music hits to attract listeners. The television industry controls programming and used to restrict swearing before 9pm. Popular TV programs on channels like BBC and ITV entertain viewers.
The print industry involves advertising through leaflets, posters, and magazines that promote other media industries
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Has new media democratised the production of media texts by shifting the control of media content away from large media institutions?
Has new media changed the way media texts are consumed and what are the social implications for this?
Has new media technology provided new cross-cultural, global media texts that communicate across national and social boundaries?
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How has new/digital media impacted on traditional media productions and consumption?
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Paul Lazarsfeld limited effects theory
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Lesson 1 - Media Institutions
- 2. Lesson Goals Know the definitions of the main industry terms Understand the structure of a chosen media institution Be able to identify key aspects of a media institution LO1 – Understand media products and the institutions that create them. P1 Investigate a media institution of your choice to find out about: • Ownership • Operating Model • Products • Market Position • Competitors
- 3. Definitions Understand structure of institution Be able to identify key aspects Who has overall control? Who is the biggest threat? What do they do to achieve their aims? What do they make? Is the company doing well or struggling?
- 4. Definitions #ownership #model #competitor Who has overall control? Independent company, public service, multinational, cross media, conglomerate, multimedia companies. What do they do to achieve their aims? How different parts of the institution interact to the needs of the products they produce. Who is the biggest threat? Direct competitors to the company, what about advantages/disadvantages over competition? Understand structure of institution Be able to identify key aspects
- 5. Definitions #ownership #model #competitor Fiction, non-fiction, magazines, newspapers, comics, documentaries, children’s programmes, dramas, news, comedies, entertainment, radio, film, animation, adverts. Are they a market leader or a more specialist media institution? What do they make? Is the company doing well or struggling? Understand structure of institution Be able to identify key aspects
- 6. Case Study Hartlepool Mail is owned by Johnston Press, a media company operating in England, Scotland and Ireland. They have a portfolio of morning and evening newspapers, Sunday newspapers, weekly newspapers, free sheets and a variety of magazines. Ownership – Johnston Press, based in Edinburgh with flagship titles including Yorkshire Post and The Scotsman. Products – Mainly print based including newspapers and magazines but recently ventured into online media and mobile applications. Understand structure of institution Be able to identify key aspects #ownership #model #competitor
- 7. Case Study Operating Model – Editorial department will ensure the content of the paper is appropriate. Others include advertisement, market research, sales and distribution. Market Position – Johnston Press are the 2nd largest local newspaper publisher in the UK. Hartlepool Mail is on par with similar publications, however, it’s web presence show significant growth. Competition – Local newspapers including Evening Gazette & Northern Echo however no other six nightly evening newspaper to make a direct comparison. Understand structure of institution Be able to identify key aspects #ownership #model #competitor
- 8. Your Task Understand structure of institution Be able to identify key aspects #ownership #model #competitor Review an independent or small scale media company. Give a brief overview of the company and explain: Ownership Operating Model Products Market Position Competitors Back up your research with some key facts and acknowledge your sources throughout.