1. Issued raised by media
ownership.
Ill Manors & Skyfall
By Sophie Bennett

2.  Debate & explore the advantages & disadvantages of large
conglomerates and smaller independent companies. For
example: Film London Microwave, Film London's Micro-
budget feature film & BBC Film produced Ill Manors
(All independent companies). Whereas Sony & MGM produced
Skyfall(Both large international conglomerate companies).
Media Ownership

3. Big Conglomerate Companies
Advantages:
 Production:
- Can take risks when making the films to make the
film bigger & better. For example: making it in 3D.
- Won’t need to collaborate to secure funding.
- Can be more ambitious with film. For example:
Bigger stars, more special effects and travel to
better locations.
- Sony (Skyfall) are able to shut down places in order
to get the scenes they want in their film. For
example: closing a tube station.
- Bigger companies (Skyfall) are also aloud to use
extras in the background because they can control
the area and people.
 Distribution:
- More money and better links to related companies.
For example: Sony Pictures
Entertainment(production company) and Sony
Pictures (distribution company) and Sony Platforms
to exhibit films.
- Can use synergy via games, music and toys ect.
- Cam use Cross media convergence.
Disadvantages:
 Production & Exhibition:
- Films often have to satisfy a mass
market and creatively film makers
cannon take many risks as so many
large companies do satisfy and
revenue to achieve.
- The film has to do well at the Box
Office.

4.  20th Century Fox, Warner Brothers, Columbia,
Universal and Walt Disney Studios.
Examples of Conglomerate
companies

5. Independent Companies
Advantages:
 Production & Exhibition:
- Smaller independent companies
can take more risks due to the
fact that there is less money
involved in the process of
making the film. Bigger
companies can not do this as
there is too much money
involved.
Disadvantages:
 Production:
- Less budget so the film will be
less ambitious, smaller scale
cost, location and special
effects.
- Often have to secure extra
funding and finance.
 Distribution:
- Has to be targeted as less money
to spend on distribution
companies.
- The film is expected to make less
revenue at Box Office.
- Can’t withstand losses with Box
Office returns..

6.  Film London Microwave, BBC Films, Bwark & Warp
Films.
Examples of Independent
Companies

7.  Film London, Film London's Micro Budget feature films & BBC Films produced
Ill Manors.
 Ill Manors had a relatively small marketing budget and it was very hard to use
synergy within the marketing process because they do not have links with
other companies.
 Budget: £100, 000
 Box Office: £453, 570
 Ill Manors tried to push the boundaries and received relative success,
compared to their budget.
 as Ill Manors isn’t part of a huge conglomerate it was able to take more risks
in terms of subject matter. A bigger company would not be able to do this as
there is too much money involved.
 It was financed by Film London, BBC Films and supported by Slillsets, UK Film
council and Mayor of London.
 The advertising campaign had to be targeted at a specific niche audience.
Ill Manors- Independent Company

8.  Viral marketing helped Ill Manors compete and make their
money. Their website gave the audience easy access to
information about the film, it was packed with video clips,
trailers, pictures and downloads. This made the audience feel
more involved in the film.
 The downloads are also a way of free advertising. For example:
Someone has the background on their phone or a ringtone and
friends might ask where it is from and it would help spread
information about the film(word of mouth).
How did Ill Manors compete with
bigger company films?

9.  Sony & MGM produced Skyfall.
 Skyfall was a success because it had the backing of a company that was able to use
Cross media convergence as it owns companies. (production, distribution &
exhibitors) During the production of making Skyfall there is billions of people
involved.
 5-10 million dollars for only the opening title sequence.
 A variety of special effects are used and they hide stunt men/characters.
 For a big budget film skyfall resulted in a huge amount of ‘word-of-mouth’. This
helped the film become a blockbuster hit. Skyfall was also benefited by cross
media convergence as the film company is a giant institution.
 Publicity of skyfall started early because Sony could afford to do so. For example:
photos of the characters were released a year before the film was released.
 Skyfall used viral marketing with the use of their own website, their wallpapers,
Facebook cover photos and Twitter skins. Stills from the film can also be found in
the gallery on the website.
 Skyfall are a conglomerate company, meaning they have more power than
independent companies like the ones who produced Ill Manors.
 The ability to shut down public places.
Skyfall- Conglomerate Company

11.  Skyfall worked with Sony and produced a special edition Skyfall phone,
known as “The Bond Phone”. (Sony Xperia) This is a example of Synergy.
James Bond is also using a Sony phone in the film.
 Skyfall also used synergy by having Bond clothing, accessories, gadgets ect.
 Due to Skyfall having a massive budget it made cross media convergence and
synergy a lot easier to do.
 There is also a James bond magazine and online website to promote the film.
The advantages of an online website is it’s cheap, quick, people can see it
world wide and is an example of cross media convergence.
 Skyfall attracted a national audience because of the different locations it was
filmed at (40 film locations), therefore relating to all different people from
the countries that the film shot in. For example: London, china ect.
Skyfall Facts

12.  Ill Manors is a British film, related to British society.
 Social realist drama.
 Classification of 18 due to the use of bad language.
 The fist initial release of Ill Manors was successful with over
£25,000 made during the first weekend from 91 cinemas.
However in week 2 the number of cinemas fell to 83 and the
screen average fell by 65%. Whereas skyfall cinemas didn't’t fall.
Ill Manors Facts

13. Facts from Case Study
Ill Manors
 Film London- small company, therefore
can only have a very small budget.
(£100, 000)
 Ill manors could take more risks
because there was less money
involved.
 Synergy and cross media convergence
is harder because they do not have
links with companies. Therefore
companies can not work together
easily.
 Ill Manors had to be helped with the
finance of the film (film London, BBC
films)
 Advertising campaign had to be
targeted at a specific audience.
Skyfall
 Sony- big company, therefore able to have a
huge budget.
 Spend 5-10 million dollars on just the
opening title sequence.
 Synergy and cross media convergence is
easier because a conglomerate company has
its own production, distribution company
and links to exhibitors.
 Sky fall can afford to use bigger stars, bigger
and better special effects due to the budget
of $200, 000, 000
 Due to the fact there is a lot of money
involved there can only be a certain amount
of risks taken.