The document discusses different models for determining the target audience for a media product, and which audience category would be most appropriate based on the described target for this particular product. According to the Interests and Personality model, the target audience would fall into the "Aspirers" category, as they value appearance and are materialistic. The LifeMatrix model further refines the target as "Tribe Wired", as the intended younger university student audience would be digitally aware, creative, and free-spirited.

1. Who would be the audience
for your media product?
Charlotte Mantle

2. Class Scale
 According to this scale often used by companies when deciding which
demographic to aim their product, my audience would be People at
the Lowest Level of Income.
 This is because my
audience mould be
made up of students,
who many of whom
would only be casual
workers since still in
education
 This model isn’t very
effective in terms of
aiming a product
since it only looks at
careers and pigeons
students and
pensioners together

3. Interests and Personality
 On this more complex chart, my audience would be the Aspirers
demographic meaning they value appearance and are materialistic
 I feel like my audience would
fall into this bracket easier
than any of the others
 My representative for my
audience, in my audience
profile, fits this category
perfectly
 Because of this I felt it important
to make my magazine
attractive and appealing
 Also aspirers tend to be younger
people, and my audience
demographic is university
aged students

4. The LifeMatrix Model
 The LifeMatrix model gives you more categories for an audience in order to
aim a product more specifically
 My audience would fall into the Tribe Wired category
 This is because they younger
audience especially ones
interested with
Electronic/synthetic music,
are very likely to digitally
aware
 Also, being university
students/university student
age they are very likely to be
creative and free-spirited