Here are 3 potential observations from the questionnaire data:
1. Most respondents were between the ages of 18-25, indicating a younger target audience.
2. More males responded than females, suggesting the initial audience reached skewed slightly male.
3. The majority of respondents said they prefer subtle branding over obvious branding on clothing.
Some key points about the audience based on these observations:
- The product should appeal most to younger consumers between 18-25 years old.
- While both male and female audiences could be targeted, more males provided input so far. Additional outreach may be needed to better understand female preferences.
- Subtle rather than obvious branding should be emphasized in the product design to
- The audience is primarily younger males who prefer casual clothing styles and well-known brands like Nike, Adidas, and Vans.
- Most respondents do not want their style to stand out and prefer more subtle branding rather than obvious branding.
- The majority are willing to spend between £50-£100 on a clothing item and have heard of the term "hypebeast" indicating familiarity with streetwear and designer brands.
- To appeal to this audience, the product should have casual styles, subtle branding, and be affordably priced between £60-100 to attract the target demographic while not being seen
Here are my analyses of the audience research from the questionnaire:
Observations:
- More males responded than females, likely reflecting my own social circles.
- Most respondents were younger (16-21), as I have more connections to this age group.
- Very few selected the "Other" gender option, as I don't know anyone who would select that.
What this says about my audience:
- The audience is slightly skewed male due to who I surveyed, rather than gender preferences.
- Younger people are overrepresented for the same reason.
- Not much can be said about other genders from this sample.
How my product can appeal:
- Appeal to both males and
The document discusses several existing clothing brands including Off-White, Nike, GOLF, and others. It analyzes aspects of their branding, photography, designs, and target audiences. Key points made include that Off-White uses bold branding and collaborations to stand out, Nike focuses on sportswear, and GOLF uses bright colors. The document also considers photography angles, lighting, and using models of both genders in photos. Overall, it examines elements of different brands to inform the development of a new clothing line.
The document provides an analysis of research conducted to inform the design of a new clothing brand. It summarizes findings from product research, questionnaires, and interviews with the target audience. Key insights include that the audience prefers clean, simple designs with dark color schemes and images over text. They want the website to have an easy navigation and professional look. Most would buy t-shirts and prefer casual styles. This research will help appeal to the mainly female, teenage audience by incorporating their preferences into the clothing designs and website.
Oliver-Frost conducted research on 4 clothing brands to inform the development of their own brand focused on playing card suits. They created t-shirt and hoodie designs but wanted to create more products like phone cases and trousers. Peer feedback suggested creating more designs beyond recolors and advertising the brand on other sites. Oliver-Frost agrees more original designs were needed but disagrees with removing the card suit theme integral to the brand identity.
Fintan Sedgwick evaluates his research, planning, and time management for his FMP project. Some strengths identified include the level of detail in his research on existing products and audience research. However, weaknesses include not including enough branding and photography in his existing products research and not asking audience research questions that helped inform his designs. Regarding planning, mood boards were a strength but the mind map could have included more details. Time management suffered as designs were not finished on schedule.
Fintan Sedgwick evaluates his research, planning, and time management for his FMP project. Some strengths identified include the level of detail in his research on existing products and audience research. However, weaknesses include not including enough branding or photography in his research and not asking audience research questions that helped inform his designs. For planning, mood boards were a strength but the mind map could have included more details. Time management suffered as designs were not finished on schedule.
Fintan Sedgwick evaluates his research, planning, and production process for his FMP project. He identifies several strengths in his work, including the level of detail in his research, consideration of different brands and audiences, and inclusion of mood boards and style analysis in planning. However, he also notes weaknesses such as not asking more insightful audience research questions or including a wider range of clothing styles and brands. Overall, Fintan reflects on both positive and areas for improvement in his FMP work.
- The audience is primarily younger males who prefer casual clothing styles and well-known brands like Nike, Adidas, and Vans.
- Most respondents do not want their style to stand out and prefer more subtle branding rather than obvious branding.
- The majority are willing to spend between £50-£100 on a clothing item and have heard of the term "hypebeast" indicating familiarity with streetwear and designer brands.
- To appeal to this audience, the product should have casual styles, subtle branding, and be affordably priced between £60-100 to attract the target demographic while not being seen
Here are my analyses of the audience research from the questionnaire:
Observations:
- More males responded than females, likely reflecting my own social circles.
- Most respondents were younger (16-21), as I have more connections to this age group.
- Very few selected the "Other" gender option, as I don't know anyone who would select that.
What this says about my audience:
- The audience is slightly skewed male due to who I surveyed, rather than gender preferences.
- Younger people are overrepresented for the same reason.
- Not much can be said about other genders from this sample.
How my product can appeal:
- Appeal to both males and
The document discusses several existing clothing brands including Off-White, Nike, GOLF, and others. It analyzes aspects of their branding, photography, designs, and target audiences. Key points made include that Off-White uses bold branding and collaborations to stand out, Nike focuses on sportswear, and GOLF uses bright colors. The document also considers photography angles, lighting, and using models of both genders in photos. Overall, it examines elements of different brands to inform the development of a new clothing line.
The document provides an analysis of research conducted to inform the design of a new clothing brand. It summarizes findings from product research, questionnaires, and interviews with the target audience. Key insights include that the audience prefers clean, simple designs with dark color schemes and images over text. They want the website to have an easy navigation and professional look. Most would buy t-shirts and prefer casual styles. This research will help appeal to the mainly female, teenage audience by incorporating their preferences into the clothing designs and website.
Oliver-Frost conducted research on 4 clothing brands to inform the development of their own brand focused on playing card suits. They created t-shirt and hoodie designs but wanted to create more products like phone cases and trousers. Peer feedback suggested creating more designs beyond recolors and advertising the brand on other sites. Oliver-Frost agrees more original designs were needed but disagrees with removing the card suit theme integral to the brand identity.
Fintan Sedgwick evaluates his research, planning, and time management for his FMP project. Some strengths identified include the level of detail in his research on existing products and audience research. However, weaknesses include not including enough branding and photography in his existing products research and not asking audience research questions that helped inform his designs. Regarding planning, mood boards were a strength but the mind map could have included more details. Time management suffered as designs were not finished on schedule.
Fintan Sedgwick evaluates his research, planning, and time management for his FMP project. Some strengths identified include the level of detail in his research on existing products and audience research. However, weaknesses include not including enough branding or photography in his research and not asking audience research questions that helped inform his designs. For planning, mood boards were a strength but the mind map could have included more details. Time management suffered as designs were not finished on schedule.
Fintan Sedgwick evaluates his research, planning, and production process for his FMP project. He identifies several strengths in his work, including the level of detail in his research, consideration of different brands and audiences, and inclusion of mood boards and style analysis in planning. However, he also notes weaknesses such as not asking more insightful audience research questions or including a wider range of clothing styles and brands. Overall, Fintan reflects on both positive and areas for improvement in his FMP work.
Fintan Sedgwick evaluates their research for a production process. They identify several strengths in their research, including the level of detail provided about existing products and brands. However, they also note some weaknesses, such as not including enough information about various price points and brand accessibility. They received mixed feedback from audience research and interviews that affected their understanding of the target audience. Overall, the evaluation highlights both positive and negative aspects of the initial research to inform further improvements.
The document provides an evaluation of the student's fashion production process project. It discusses the strengths and weaknesses of the student's research, planning, and time management. It also covers the technical and aesthetic qualities of the designs, how they appeal to the target audience, and feedback from peers. The student conducted surveys and interviews for research but did not fully utilize the results. Their planning allowed ideas to be tested but they took on more than they could complete. Peer feedback suggested making more designs, incorporating the logo more, and offering a wider variety of products and colors, which the student agreed with.
The student created a clothing brand called Oliver-Frost Production Process Evaluation. They researched design aspects of 4 existing brands and interviewed potential customers. The initial plan was to create a magazine or posters, but they decided on a clothing brand instead. The brand logo features playing card suits. The student designed t-shirts and hoodies but ran out of time for other planned items. Peer feedback suggested creating more designs beyond recolors and incorporating the logo more prominently. The student agreed more products and advertisements could have improved the brand.
Here is a summary of the key points from your research evaluation:
- Product research allowed inspiration from similar existing websites
- Questionnaires provided direct feedback but some results were unhelpful
- Interviews allowed personal discussion and clarification of questions
- Responses showed clear consensus on most questions, making targeting the audience easier
- Online surveys distributed widely but lack control over who responds
Overall your research gathered useful insights into your target audience's preferences to help design an appealing product. Getting responses from a range of methods strengthened the findings.
The document summarizes Benjamin Fahey's FMP evaluation. It discusses the research, planning, time management, technical and aesthetic qualities, audience appeal, and peer feedback portions of the evaluation. The research helped narrow design ideas and pricing. Planning helped determine the clothing style. Time management and longer deadlines would have allowed for more designs and better photos. The technical and aesthetic qualities of the designs are described. Audience research showed the designs and pricing would appeal to the target market. Peer feedback suggested making more designs in different colors and showing designs on both male and female models. [/SUMMARY]
The researcher conducted product research, questionnaires, and interviews to inform the development of a special effects makeup website. Product research provided ideas but was challenging to find existing examples. Questionnaires helped understand the audience's interests but were difficult to design effectively. Interviews provided more detailed insights but were hard to structure. Overall, the research methods gave the researcher an understanding of their target audience's preferences, which will help make the website appealing. The response to the survey was consistent, validating the identified target demographic. Distributing the survey through social media and a learning platform reached the intended age range but limited the scope.
The document provides an evaluation of the production process for a clothing store product. It summarizes the student's research, planning, time management, design comparisons to other products, aesthetic qualities, audience appeal, and peer feedback. The research helped determine popular clothing styles, colors, and price points. Planning was impacted by many design changes. Time management resulted in cutting ideas due to limits. Peer feedback suggested adding more designs, colors, and product display options.
Here are a few suggestions for improving your research evaluation:
- For questionnaires, note how many responses you received to give a sense of scale. E.g. "I received 20 responses to my questionnaire."
- For interviews, provide more context on who you interviewed (age, interests related to topic) to demonstrate their relevance as sources.
- Discuss any limitations of your sample sizes or populations. For example, if most responses came from your classmates, note that may not represent the full target audience.
- Consider additional methods like competitor analysis, focus groups, or surveys to triangulate findings and strengthen conclusions.
Overall it's a good start evaluating strengths and weaknesses. Providing more methodological details will
The student conducted research through product analysis, questionnaires, and interviews to inform their nature photography portfolio. Questionnaires distributed on Facebook and to peers provided feedback from over 25 people mostly aged 16-19. While this engagement helped shape the work, surveys can be time-consuming. Interviews offered detailed responses but could make people uncomfortable. Overall, the research highlighted including varied angles, focus techniques, and the color green in landscapes and portraits featuring trees, animals, and the sky.
Here is an overview of my research methods and their strengths and weaknesses:
- Document analysis: I analyzed existing SFX websites, posters, and products to identify common conventions and successful design elements. This provided real-world examples to learn from, but a small sample size.
- Questionnaires: I distributed a questionnaire to gather demographic data and preferences from my target audience. This gave direct feedback, but a low response rate limits generalizability.
- Interviews: I interviewed individuals to get more in-depth perspectives. Interviews allowed flexibility to ask follow-up questions, but opinions may not represent the wider audience.
- Audience profiling: I analyzed the aggregated research data to develop an audience profile. This helped target
The document evaluates the research methods used to inform the design of a skateboarding brand. Product research provided inspiration from existing brands' styles and market awareness. Questionnaires with non-skater classmates provided little useful data. Interviews with skaters offered more detailed insights. While surveys reached many people, the responses had limited applicability. Distributing solely to classmates meant feedback lacked perspective from skaters. Overall, product research and interviews were most informative, while questionnaires faced audience constraints.
The document provides an evaluation of Joshua Meredith's production process for a clothing line. It summarizes the strengths and weaknesses in his research, planning, time management, technical qualities, aesthetic qualities, audience appeal, and peer feedback. Key points include that his research focused on simple, effective designs from successful brands but could have explored color options more. His planning went well but lacked exploring outside his box of ideas. Time management was poor with last minute work. Peer feedback noted a lack of variety in designs and colors. [END SUMMARY]
Here are my key observations from the interview:
- The interviewee associates brands like Stone Island, CP Company and Adidas with football casual clothing. They recognize these as commonly worn brands at football matches.
- Their favorite brand for the model to wear would be Stone Island, as they see it as a respected brand within football culture, even if they are not personally interested in the "football side" of it.
- They would prefer the magazine focus more on clothing than interviews, as they are more interested in seeing photos and descriptions of the clothing styles rather than reading interviews.
- They expect brands like Stone Island featured in the magazine to be on the higher-priced side, recognizing it as a "hyped
- The document discusses the evaluation of Marco Atouguia's media product. It analyzes how the product uses conventions of real magazines, represents its target audience of adolescents, and which publisher might distribute it.
- Feedback indicated the front cover felt crowded and images were stretched. However, consistency across the 4 pages in color scheme and blocky text effect was achieved.
- Creating the magazine taught the importance of consistency between pages for a successful product and underestimating the difficulty of producing magazines.
The existing products that were researched had several common features, including a focus on travel, easy-to-read font styles, and the use of a range of fonts. Aspects that will be included in the author's own production work are an animated video section and a style using different fonts. Audience research showed that the target age range travels most for holidays and leisure, with millions of international travelers each year spending increasing amounts on travel. A survey of the primary audience found that most had flown within two years and visited a variety of domestic and international locations recently.
Here is a summary of your research evaluation:
You conducted product, questionnaire, and interview research to inform your photography project. For product research, you analyzed existing nature photographs online to identify common successful elements like focal points, color schemes, and compositional techniques to incorporate. This provided directly relevant examples but a weakness was not getting audience perspectives. Your questionnaire captured preferences around subjects, styles, and sharing preferences, giving audience insights. Interviews delved deeper into interests and viewing preferences of individuals. Combining these methods provided both technical inspiration and an understanding of your target audience.
Here is an overview of the research I conducted:
- I observed existing skate brand products online to analyze common features, target audiences, and design elements. This helped me understand what appeals to skaters.
- I created and distributed a questionnaire to my target audience to collect demographic and psychographic data. I asked questions about skating interests, preferred products, and website/brand preferences.
- I interviewed two skaters to get first-hand perspectives on what inspired them to skate, favorite tricks, and opinions on street vs park skating.
- I analyzed the results of the questionnaire and interviews to develop an audience profile identifying common traits of my target customers.
- I evaluated how my product concepts and
The survey responses provided useful information for the FMP project. The majority of respondents were female aged 18-24 who enjoy photography. Most preferred edited photos in color and thought portfolios best displayed photos. Respondents used phones and edited photos, photographing themselves, friends, and nature. While some didn't know fine art, over half did, supporting the project theme. Questionnaires confirmed attendees heard of galleries through online/famous exhibits and would attend a photography exhibit.
Josh conducted various research methods including analyzing existing products, distributing an online survey, and conducting interviews. While each method provided useful insights, they also had limitations. The survey allowed him to gather a large number of responses but some answers lacked knowledge about skating. The interviews provided in-depth feedback from skaters but only captured a small sample. Overall, the mixed research approaches helped Josh better understand his target audience but also revealed gaps to address in his product design.
Question 1 of evaluation question slide two completeSionyTatey
The document provides details on improvements made to various marketing materials for a fitness magazine called "Fit not quit".
The masthead and cover lines were designed to be motivational and memorable. Dominant images on the front cover and content page featured an unedited photo of a local model to appeal to the regional audience. Additional pages included quotes from models to help readers connect with them.
The website homepage used familiar images and a humorous slogan to make visitors feel welcome. Subpages focused on specific fitness topics and included ads and social media links to provide additional resources. Background images were chosen to represent themes and encourage viewers.
The document provides an analysis of existing clothing brands and products to inform the development of a new clothing line. It examines brands like Off-White, Nike, GOLF, Champion, and others in terms of their branding, designs, target audiences, and photography styles. Key aspects noted include Off-White's prominent branding, Nike's focus on sportswear, GOLF's bright colors, and Champion's photography using distressed posters. The analysis of existing logos, styles from the 1990s to present, and advertising campaigns provides inspiration and guidance on creating a new clothing line aimed at a casual, streetwear audience.
The document provides an analysis of existing clothing brands and products to inform the development of a new clothing line. It examines brands like Off-White, Nike, GOLF, Champion, and others in terms of their branding, designs, target audiences, and photography styles. Key aspects noted include Off-White's prominent branding, Nike's focus on sportswear, GOLF's bright colors, and Champion's photography using distressed posters. The analysis of existing logos, styles from the 1990s to present, and advertising campaigns provides inspiration and guidance on creating a new clothing line aimed at a casual, streetwear audience.
Fintan Sedgwick evaluates their research for a production process. They identify several strengths in their research, including the level of detail provided about existing products and brands. However, they also note some weaknesses, such as not including enough information about various price points and brand accessibility. They received mixed feedback from audience research and interviews that affected their understanding of the target audience. Overall, the evaluation highlights both positive and negative aspects of the initial research to inform further improvements.
The document provides an evaluation of the student's fashion production process project. It discusses the strengths and weaknesses of the student's research, planning, and time management. It also covers the technical and aesthetic qualities of the designs, how they appeal to the target audience, and feedback from peers. The student conducted surveys and interviews for research but did not fully utilize the results. Their planning allowed ideas to be tested but they took on more than they could complete. Peer feedback suggested making more designs, incorporating the logo more, and offering a wider variety of products and colors, which the student agreed with.
The student created a clothing brand called Oliver-Frost Production Process Evaluation. They researched design aspects of 4 existing brands and interviewed potential customers. The initial plan was to create a magazine or posters, but they decided on a clothing brand instead. The brand logo features playing card suits. The student designed t-shirts and hoodies but ran out of time for other planned items. Peer feedback suggested creating more designs beyond recolors and incorporating the logo more prominently. The student agreed more products and advertisements could have improved the brand.
Here is a summary of the key points from your research evaluation:
- Product research allowed inspiration from similar existing websites
- Questionnaires provided direct feedback but some results were unhelpful
- Interviews allowed personal discussion and clarification of questions
- Responses showed clear consensus on most questions, making targeting the audience easier
- Online surveys distributed widely but lack control over who responds
Overall your research gathered useful insights into your target audience's preferences to help design an appealing product. Getting responses from a range of methods strengthened the findings.
The document summarizes Benjamin Fahey's FMP evaluation. It discusses the research, planning, time management, technical and aesthetic qualities, audience appeal, and peer feedback portions of the evaluation. The research helped narrow design ideas and pricing. Planning helped determine the clothing style. Time management and longer deadlines would have allowed for more designs and better photos. The technical and aesthetic qualities of the designs are described. Audience research showed the designs and pricing would appeal to the target market. Peer feedback suggested making more designs in different colors and showing designs on both male and female models. [/SUMMARY]
The researcher conducted product research, questionnaires, and interviews to inform the development of a special effects makeup website. Product research provided ideas but was challenging to find existing examples. Questionnaires helped understand the audience's interests but were difficult to design effectively. Interviews provided more detailed insights but were hard to structure. Overall, the research methods gave the researcher an understanding of their target audience's preferences, which will help make the website appealing. The response to the survey was consistent, validating the identified target demographic. Distributing the survey through social media and a learning platform reached the intended age range but limited the scope.
The document provides an evaluation of the production process for a clothing store product. It summarizes the student's research, planning, time management, design comparisons to other products, aesthetic qualities, audience appeal, and peer feedback. The research helped determine popular clothing styles, colors, and price points. Planning was impacted by many design changes. Time management resulted in cutting ideas due to limits. Peer feedback suggested adding more designs, colors, and product display options.
Here are a few suggestions for improving your research evaluation:
- For questionnaires, note how many responses you received to give a sense of scale. E.g. "I received 20 responses to my questionnaire."
- For interviews, provide more context on who you interviewed (age, interests related to topic) to demonstrate their relevance as sources.
- Discuss any limitations of your sample sizes or populations. For example, if most responses came from your classmates, note that may not represent the full target audience.
- Consider additional methods like competitor analysis, focus groups, or surveys to triangulate findings and strengthen conclusions.
Overall it's a good start evaluating strengths and weaknesses. Providing more methodological details will
The student conducted research through product analysis, questionnaires, and interviews to inform their nature photography portfolio. Questionnaires distributed on Facebook and to peers provided feedback from over 25 people mostly aged 16-19. While this engagement helped shape the work, surveys can be time-consuming. Interviews offered detailed responses but could make people uncomfortable. Overall, the research highlighted including varied angles, focus techniques, and the color green in landscapes and portraits featuring trees, animals, and the sky.
Here is an overview of my research methods and their strengths and weaknesses:
- Document analysis: I analyzed existing SFX websites, posters, and products to identify common conventions and successful design elements. This provided real-world examples to learn from, but a small sample size.
- Questionnaires: I distributed a questionnaire to gather demographic data and preferences from my target audience. This gave direct feedback, but a low response rate limits generalizability.
- Interviews: I interviewed individuals to get more in-depth perspectives. Interviews allowed flexibility to ask follow-up questions, but opinions may not represent the wider audience.
- Audience profiling: I analyzed the aggregated research data to develop an audience profile. This helped target
The document evaluates the research methods used to inform the design of a skateboarding brand. Product research provided inspiration from existing brands' styles and market awareness. Questionnaires with non-skater classmates provided little useful data. Interviews with skaters offered more detailed insights. While surveys reached many people, the responses had limited applicability. Distributing solely to classmates meant feedback lacked perspective from skaters. Overall, product research and interviews were most informative, while questionnaires faced audience constraints.
The document provides an evaluation of Joshua Meredith's production process for a clothing line. It summarizes the strengths and weaknesses in his research, planning, time management, technical qualities, aesthetic qualities, audience appeal, and peer feedback. Key points include that his research focused on simple, effective designs from successful brands but could have explored color options more. His planning went well but lacked exploring outside his box of ideas. Time management was poor with last minute work. Peer feedback noted a lack of variety in designs and colors. [END SUMMARY]
Here are my key observations from the interview:
- The interviewee associates brands like Stone Island, CP Company and Adidas with football casual clothing. They recognize these as commonly worn brands at football matches.
- Their favorite brand for the model to wear would be Stone Island, as they see it as a respected brand within football culture, even if they are not personally interested in the "football side" of it.
- They would prefer the magazine focus more on clothing than interviews, as they are more interested in seeing photos and descriptions of the clothing styles rather than reading interviews.
- They expect brands like Stone Island featured in the magazine to be on the higher-priced side, recognizing it as a "hyped
- The document discusses the evaluation of Marco Atouguia's media product. It analyzes how the product uses conventions of real magazines, represents its target audience of adolescents, and which publisher might distribute it.
- Feedback indicated the front cover felt crowded and images were stretched. However, consistency across the 4 pages in color scheme and blocky text effect was achieved.
- Creating the magazine taught the importance of consistency between pages for a successful product and underestimating the difficulty of producing magazines.
The existing products that were researched had several common features, including a focus on travel, easy-to-read font styles, and the use of a range of fonts. Aspects that will be included in the author's own production work are an animated video section and a style using different fonts. Audience research showed that the target age range travels most for holidays and leisure, with millions of international travelers each year spending increasing amounts on travel. A survey of the primary audience found that most had flown within two years and visited a variety of domestic and international locations recently.
Here is a summary of your research evaluation:
You conducted product, questionnaire, and interview research to inform your photography project. For product research, you analyzed existing nature photographs online to identify common successful elements like focal points, color schemes, and compositional techniques to incorporate. This provided directly relevant examples but a weakness was not getting audience perspectives. Your questionnaire captured preferences around subjects, styles, and sharing preferences, giving audience insights. Interviews delved deeper into interests and viewing preferences of individuals. Combining these methods provided both technical inspiration and an understanding of your target audience.
Here is an overview of the research I conducted:
- I observed existing skate brand products online to analyze common features, target audiences, and design elements. This helped me understand what appeals to skaters.
- I created and distributed a questionnaire to my target audience to collect demographic and psychographic data. I asked questions about skating interests, preferred products, and website/brand preferences.
- I interviewed two skaters to get first-hand perspectives on what inspired them to skate, favorite tricks, and opinions on street vs park skating.
- I analyzed the results of the questionnaire and interviews to develop an audience profile identifying common traits of my target customers.
- I evaluated how my product concepts and
The survey responses provided useful information for the FMP project. The majority of respondents were female aged 18-24 who enjoy photography. Most preferred edited photos in color and thought portfolios best displayed photos. Respondents used phones and edited photos, photographing themselves, friends, and nature. While some didn't know fine art, over half did, supporting the project theme. Questionnaires confirmed attendees heard of galleries through online/famous exhibits and would attend a photography exhibit.
Josh conducted various research methods including analyzing existing products, distributing an online survey, and conducting interviews. While each method provided useful insights, they also had limitations. The survey allowed him to gather a large number of responses but some answers lacked knowledge about skating. The interviews provided in-depth feedback from skaters but only captured a small sample. Overall, the mixed research approaches helped Josh better understand his target audience but also revealed gaps to address in his product design.
Question 1 of evaluation question slide two completeSionyTatey
The document provides details on improvements made to various marketing materials for a fitness magazine called "Fit not quit".
The masthead and cover lines were designed to be motivational and memorable. Dominant images on the front cover and content page featured an unedited photo of a local model to appeal to the regional audience. Additional pages included quotes from models to help readers connect with them.
The website homepage used familiar images and a humorous slogan to make visitors feel welcome. Subpages focused on specific fitness topics and included ads and social media links to provide additional resources. Background images were chosen to represent themes and encourage viewers.
The document provides an analysis of existing clothing brands and products to inform the development of a new clothing line. It examines brands like Off-White, Nike, GOLF, Champion, and others in terms of their branding, designs, target audiences, and photography styles. Key aspects noted include Off-White's prominent branding, Nike's focus on sportswear, GOLF's bright colors, and Champion's photography using distressed posters. The analysis of existing logos, styles from the 1990s to present, and advertising campaigns provides inspiration and guidance on creating a new clothing line aimed at a casual, streetwear audience.
The document provides an analysis of existing clothing brands and products to inform the development of a new clothing line. It examines brands like Off-White, Nike, GOLF, Champion, and others in terms of their branding, designs, target audiences, and photography styles. Key aspects noted include Off-White's prominent branding, Nike's focus on sportswear, GOLF's bright colors, and Champion's photography using distressed posters. The analysis of existing logos, styles from the 1990s to present, and advertising campaigns provides inspiration and guidance on creating a new clothing line aimed at a casual, streetwear audience.
Here are the key points from Interview 1:
- The interviewee is familiar with existing streetwear brands but does not personally wear any.
- They typically wear dark clothing rather than bright or a mixture of dark and light.
- When shopping for clothing, they consider style, fit and comfort over brand name.
- They would be interested in checking out a new streetwear brand if the designs appealed to them in terms of style and aesthetic.
- For marketing, they suggested using Instagram to showcase clothing through lifestyle photos rather than just product shots.
This interview provided insights into how to appeal to an audience that is aware of but not loyal to existing streetwear brands. Emphasizing style, fit and
The student began production on their fanzine by turning images of rappers into cartoon versions using the pen tool. They found different fonts to use on each page to add variety while keeping a consistent style. The cartoon drawings are all unique as the level of detail possible depends on the clarity of the original image, requiring imagination for tattoos that were unclear. This initial week focused on creating cartoon images and exploring font options for the fanzine.
The document provides research on the target audience for a new line of sunglasses. It finds that the primary target audience is ages 16-65, with 18-29 year olds most interested in fashionable styles. Currently popular styles include cat eye, aviators, and round shapes. Research on existing sunglasses brands and websites showed that appealing visuals, professional product photos from various angles, and showcasing bestselling styles are common successful features. The research will help tailor the new line's website and marketing to attract the target audience.
The document summarizes the strengths and weaknesses identified in Josh Palmer's product evaluation research and planning process. Some key strengths included researching competitors' products to identify styles and mistakes to improve upon, gathering feedback from the target audience, and face-to-face interviews. However, some weaknesses were also noted, such as not focusing research on more modern products and only interviewing a small number of people. Peer feedback emphasized needing more diversity in products and broadening the audience appeal.
The research conducted included product research, audience questionnaires, interviews, and analysis. Product research examined existing special effects makeup products and identified common features like varied lighting. Questionnaires provided insight into the target audience being mainly teenage females interested in special effects makeup. Interviews reinforced that the audience enjoys how makeup can transform appearances and highlighted timelapse videos as an effective promotional method. An audience profile was created based on the research, identifying how to appeal to the demographic. The strengths of this mixed methods approach were gaining varied perspectives, while weaknesses included small sample sizes for some elements.
The research conducted included product research, audience questionnaires, interviews, and analysis. Product research examined existing special effects makeup products and identified common features like varied lighting. Questionnaires provided insight into the target audience being mainly teenage females interested in special effects makeup. Interviews reinforced that the audience enjoys how makeup can transform appearances and highlighted video tutorials as an effective promotional method. An audience profile was created based on the research, focusing advertising appeals on the demographic and psychographic traits identified.
This document outlines a proposal for a clothing brand called Galaxy Clothing. The target audience would be male teenagers aged 15-24 from middle and lower-middle class backgrounds. Research on existing brands found simple yet expensive designs were common. The concept involves subtle and obvious galaxy-themed branding on t-shirts. Evaluation will occur weekly and involve peer feedback, with a final self-reflection comparing the project to professional products. The schedule outlines tasks over 6 weeks including audience research, design experiments, planning materials, and producing designs for feedback.
The document provides details on the proposed FMP project titled "Galaxy Clothing". It outlines the target audience as mainly male teenagers from middle and lower middle class backgrounds. Research on existing clothing brands will be conducted to help design subtle and obvious branding for t-shirt designs featuring galaxy patterns. Photography of models wearing the clothing will be taken from different angles and edited in Photoshop. Progress will be evaluated weekly and through receiving feedback from others on design iterations. The schedule outlines the plan for each of the 10 weeks dedicated to pre-production, production, evaluation, and development.
The document discusses research conducted for a music video and clothing line project. Product research provided thorough examination of existing products but some products did not exist or were not online. Questionnaires collected diverse opinions but some answers were uncooperative. Interviews elicited specific, relevant answers but some were basic. Surveys distributed by email received varied responses as not all recipients were interested in the topic. Overall, the research methods provided both strengths in gathering information and weaknesses in obtaining useful data from uninterested audiences.
The document outlines Brett Collins' initial plans for his FMP project, which is to create an urban streetwear brand. Brett will design clothing, posters, a website, and a streetwear magazine featuring the brand. He is passionate about streetwear culture and clothing design. Brett has been influenced by streetwear brands like Stussy and Palace and magazines like Highsnobiety and GRIND. He wants his brand to appeal to audiences and make them feel comfortable and fashionable. Brett will employ a dark, monotone style with hand-drawn pop art designs to reflect an urban aesthetic. He chose this streetwear style because he enjoys the culture and wants to challenge himself.
The researcher conducted product research, questionnaires, and interviews to understand audiences for a fashion magazine. Product research provided examples of outfits and photography styles but questionnaires lacked detail. Interviews allowed understanding different opinions on branding and trends. Responses were mixed, with some preferring affordable clothing and others branded styles. The survey was distributed in lessons for a quick response, but comments made decisions difficult. Overall, the methods provided audience insights but responses lacked consistency.
The researcher conducted product research, questionnaires, and interviews to gather information. Product research provided visual examples but relied on the researcher's perspective. Questionnaires received direct feedback but responses were not always on target. Interviews allowed follow-up questions for clarification but conversations could go off-topic. Surveys were distributed via email, which was convenient but lacked verification and response rates. Overall, using multiple methods provided a range of perspectives to inform audience understanding.
Emma Garthwaite conducted research on existing fashion magazines to inform the design of her own magazine. She analyzed several magazines' cover designs and interior spreads. Key aspects she found appealing included bold colors that make photos stand out, clean layouts, and a mix of fashion trends and styles in articles. She plans to incorporate these elements into her magazine to attract readers.
Here are my key observations from the interview:
- The interviewee associates brands like Stone Island, CP Company and Adidas with football casual clothing. They recognize these as commonly worn brands at football matches.
- Their favorite brand for the model to wear would be Stone Island, as they see it as a respected brand within football culture, even if they are not personally interested in the "football side" of it.
- They would prefer the magazine focus more on clothing than interviews, as they are more interested in seeing photos and details of the clothing rather than reading descriptions.
- They expect brands like Stone Island featured in the magazine to be on the higher-priced side, recognizing it as a "hyped"
Here are some key points to evaluate your research:
- Product research provided valuable insights into effective design elements, but analyzing a wider variety of products could have offered more perspectives.
- Questionnaires allowed you to gather audience feedback on specific aspects, but questions could have been more targeted to drive design decisions.
- Interviews provided qualitative insights, but asking more probing follow-up questions may have yielded richer data.
- Email distribution for the survey was a low-cost option, but limited the reach. Using multiple distribution channels could have captured more responses.
Overall, your research methods gave useful information, but focusing questions more and casting a wider net may have generated even stronger audience understanding to inform your designs. Refining
Kallum Sykes evaluated their production process for creating a promotional poster and video. Their research inspired ideas for their final products. Their planning helped define what they wanted to create and why, but they could have used more resources. Their time management allowed them to meet deadlines, but more time would have improved the quality. Peer feedback noted the simple, colorful design but suggested adding more transitions to the video and clarifying what was being promoted.
Here are the key points I would highlight in evaluating your research:
- Strengths of product research: Allowed you to analyze design elements like colors, layout, text size/style that appeal to audiences. This informed your own design choices.
- Weakness: Limited to only a few sample products so may not represent full range of audience preferences.
- Strengths of questionnaires: Gathered quantitative data on demographics, preferences that directly informed your design. Large sample size provides meaningful insights.
- Weakness: Questions may not have captured all relevant factors. Responses could be superficial.
- Strengths of interviews: Allowed for open-ended responses to gather rich qualitative insights into how and why
Teenagers, specifically males aged 15-24, are the target audience for the proposed "Surreal Clothing" brand. Research found most of the audience to be male, from middle to lower middle class. The clothing aims to appeal to "Emulators" who want to attract others and gain approval. Multiple designs will be created in Photoshop and screen printed on shirts for photography. Feedback will be gathered to evaluate and improve the designs before a schedule of production and evaluation weeks.
This proposal outlines a project to design a clothing brand called "Surreal Clothing". The target audience would be male teenagers aged 15-24 from middle and lower-middle class backgrounds. Research was conducted through an online survey and interviews. The project would involve designing colorful, distinctive clothing prints using Photoshop and potentially screen printing them onto shirts. Evaluation would occur weekly and involve getting feedback from others. The schedule outlines weeks for research, experiments, planning, production, evaluation and contingencies. Sources are cited that were used for research.
This document contains a proposal for a final major project (FMP) involving the design of a clothing brand called "Surreal Clothing". The proposal outlines the intended audience as mainly male teenagers from middle and lower-middle class backgrounds. Research was conducted through an online survey. The rationale discusses skills learned in Photoshop, Illustrator, and Premiere Pro and a preference for print design. The concept involves bright, galaxy-inspired clothing designs printed through Photoshop to avoid physical production. A schedule outlines tasks over 10 weeks including research, experiments, planning, production, evaluation, and contingencies.
This proposal outlines a project to design a clothing brand called "Surreal Clothing". The target audience would be male teenagers aged 15-24 from middle and lower-middle class backgrounds. Research was conducted through an online survey and interviews. The project would involve designing graphic prints and patterns for t-shirts and other clothing using Photoshop. Production would include screen printing designs on clothes as well as photography of the finished pieces. Evaluation of the work would occur weekly and include feedback from others. The schedule outlines 8 weeks of production, with tasks including design experiments, planning, production of designs, screen printing, and photography.
The document is a proposal for a surreal clothing brand aimed at teenagers. It outlines the target audience as mainly male teenagers from middle and lower-middle class backgrounds. Research was conducted through surveys to understand the target demographic. The proposal discusses the concept for the brand which is to create distinctive galaxy-themed clothing designs. A schedule is provided that outlines the weekly tasks over 10 weeks, including design experiments, production, photography, evaluation and allowing time for adjustments based on feedback. Sources to be referenced are also listed.
Fintan Sedgwick reflects on the first six days of production for a branding project. He experimented with different logo designs in Illustrator and Photoshop, settling on a lightning bolt-inspired text design. For subsequent days, he refined the logo design and worked on designs for t-shirts, including a retro-themed text effect with shadows and glows, and paint splash and galaxy designs for a long-sleeve shirt featuring transparent text. On day six, Fintan began a "melting text" design for the back of a shirt but was unsatisfied with the result.
The document proposes a surreal clothing brand aimed at teenagers. The target audience would be mainly male ages 15-24 from middle and lower-middle social classes. Psychographic research found the target audience seeks approval from peers. A variety of gender, sexuality, and class identities would be included in the brand imagery. The creator has skills in Photoshop, Illustrator, and Premiere Pro from this year's learning. A 10-week schedule is proposed including research, design experiments, production, evaluation, and contingencies. References include audience surveys, interviews, tutorials, and examples of successful streetwear brands.
For day 9 of the production process, the document summarizes work on designing t-shirt graphics. The author began by developing a design featuring an astronaut with an alien inside the helmet. After adding effects like dispersion, the author decided it did not look good and reverted it. A paintbrush effect was then added. The author also designed a large stripe on a t-shirt with repeating "XO" lettering, but felt it looked out of place. The goal was to develop multiple designs for t-shirts to choose from.
For day 9 of the production process, the document summarizes work on designing t-shirt graphics. The author began by developing a design featuring an astronaut with an alien inside the helmet. After adding effects like dispersion, the author decided it did not look good and reverted it. A paintbrush effect was then added. The author also designed a large stripe on a t-shirt with repeating "XO" lettering, but felt it looked out of place. The goal was to develop multiple designs for t-shirts to choose from.
Fintan Sedgwick created several logo designs over four days of production for his FMP project. On day one, he designed a lightning-bolt shaped "S" text logo in Illustrator and added effects in Photoshop. On day two, he added a galaxy image and pattern to his alien logo design. On day three, he designed a retro-themed text logo following an online tutorial. On the fourth day, he added shadows and glow effects to the retro text but realized these would not work for screen printing on shirts. He ultimately added a gradient to the retro text colors.
The document discusses plans for pre-production of a clothing line with a sci-fi/galaxy theme. It includes details on color schemes inspired by galaxy hex codes, plans to use stock images for designs due to a lack of design/photography skills, and the potential for multiple themes based on different aspects of sci-fi. Font choices are described as unique, abstract styles linking to the theme. Images included on the style sheet could be used for photography, showing different effects that could showcase the designs. Two layout designs for t-shirts are presented, differing in element placement and one including a back design. Photos will be taken from multiple angles to allow for different effects to highlight the clothing details.
The document discusses several experiments Fin Sedgwick conducted with Photoshop effects. It describes applying a glitch effect to images, which came out better with a darker image of XXXtentacion than brighter images. It also discusses using the wave effect to create glitches, and combining two images to glitch them together. Another experiment used the dispersion effect to make a person appear to disperse or stretch out. Further experiments included adding patterns, logos and text to clothing images on Photoshop to see which designs looked best. Issues with lighting and using a reflector during a photo shoot are also mentioned.
The document discusses various experiments the author has conducted with Photoshop effects and photo manipulation. It describes applying glitch, dispersion, and other effects to images, as well as combining multiple images. The author reflects on what techniques worked well and areas for improvement, such as using reflectors for better lighting. The experiments aimed to explore branding and logo designs for clothing by adding patterns and text to mock-up t-shirts in Photoshop.
The document provides an initial reaction and plans for a future media production (FMP) project focusing on clothing. The author expresses interest in creating urban-style clothing through designs made in Photoshop. They consider clothing to be the most interesting rotation that allows showcasing a real passion. The document includes an initial mind map outlining clothing and graphic portfolio ideas, and explores genres, styles, pricing, and printing methods.
The document discusses photography experiments with lighting. Some photos came out well while others were too dark, particularly around the subject's eyes, due to insufficient lighting. A reflector would have helped. A black background was used instead of white to avoid making the subject invisible except for the logo. While space was limited, side lighting created a cool visual effect. Overall, the author believes they can improve with more photography practice.
The document provides an initial reaction and mind map for an FMP (Final Major Project) focusing on clothing. Some key points:
- The student's initial reaction is that they are interested in creating clothing as they find the genre interesting and enjoy graphic design. They think clothing would allow them to showcase a passion.
- Their first mind map idea is to create t-shirts using screen printing or sublimation printing. They note different styles, prices, and opinions people have on clothing.
- Their second idea is a graphics portfolio focusing on sports designs like football kits and logos. They note showing skills, variety, and potential merchandise.
- Their third idea is DVD/CD cases for a
- Nearly all magazines featured one person taking up most of the front cover to highlight their importance. This establishes a key focus for articles within.
- Double page spreads similarly featured one side with a large image of the subject to emphasize who will be discussed. This reduces required writing.
- Colors were often contrasted with the subject's outfit or image to create a visual link between them. This helps branding and recognition.
- Websites generally kept designs simple for easy navigation between pages of content. Simplicity aids understanding despite limited design complexity.
The document proposes a sports magazine project aimed at adults ages 25-44. As the intended audience is middle-aged, the magazine would focus on recent sports news and events. Both genders would be targeted, with a possible emphasis on appealing to males due to the sports focus. Research would include learning Photoshop skills to design the magazine, studying existing sports magazines for inspiration, and finding current sports stories and information to include. The concept is to create an easy to navigate magazine with clear article descriptions and detailed sections, using minimalist front cover design featuring a basketball or football player to represent the sports content inside. Daily self-evaluations would help improve the work and identify strengths and weaknesses compared to other magazines.
This front three of Neymar Jr., Kylian Mbappe, and Edinson Cavani for PSG has been highly prolific, contributing to 78 of PSG's 86 goals in Ligue 1. Cavani has been the top scorer in Ligue 1 with 24 goals. Neymar, the most expensive player, has contributed 32 goals in only 20 games. Young Mbappe has impressed with 18 goals in 17 games at only 18 years old. This trio contributes more goals than attacking trios at other top clubs like Real Madrid and Barcelona. Each player has had success before joining PSG, coming from top clubs in their home countries.
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The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
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This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
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Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
2. Existing ProductThese images to the right hand side are
the brand “Off-White” which are a very
popular and expensive brand, the
reason in which they are very expensive
would have to be the small quantity of
each item which they sell. The main
thing which you can see throughout
every single Off-white item would have
to be the classic white stripes and the
White branding which they try and
make as large as possible to make sure
that the branding stands out and
doesn’t have subtle branding. The font
which they have used for the branding
is very bold and is serif because of the
little tick on the edge of the Letter.
With the off white brand they make
each article of clothing stand out
depending on whether they use the
branding or the designs on them or
the style of them, because some
clothes have attachments on them
which are completely different
compared to a lot of other brands. The
first which you can see the person is
where off-white shoes which have
been turned inside out nearly
completely. Also with the designs they
are all made pretty much by the same
person which is Virgil Abloh who hand
designs them.
One way which Off-White entice their audience
into buying there product would be the
Collaborations which they have, which gets the
audience of the other brand interested in that
brand. The main collaboration which they had
would have to be Nike which brought the ”Off-
White X Nike” ten collection which is a collection
of shoes. Another major collaboration which
propelled their brand into the public would have
to be Vlone which is a major Clothing company
who is owned by A$AP BARI, Vlone is a popular
streetwear clothing label.
With the photography with these
images are very simple in the fact that
they would be easy photos to take in
comparison other branding. As well as
the photography a reason in which I
have chosen to look at this would
have to be that they are a huge brand
with a worldwide audience.
With colouring of the clothing
they vary between the classic
black and white and they have
others which stand out, as they
include very bright colours, which
stands out to the younger
generation as they prefer brighter
colours.
3. Existing Product
The main reason which I can see
which would incline the audience
would have to be the obvious
branding, and the simplicity of the
designs because they don’t have a
lot of detail in their designs. Which
although you could see as boring
not all people want something
which Is flashy and would rather
have less bright colours.
A reason which I have chosen to
look at these clothes have to be
that they are very simple and
minimalist, also It helped because
in my questionnaire I talked about
subtle branding or obvious
branding and in this brand they
use a combination of subtle and
obvious branding. But in these
images on the right they have used
obvious branding, which I think I
will be different because I will
more than likely go with more of a
subtle branding with mine.
With the Nike brand there vary between a
lot of things which there clothing but the
majority are based around sporty
clothing, but there are few which are not
based around sports. With there clothing
they vary between sports and casual
through either there tops and hoodies or
mainly there shoes which can either be
normal trainers or football boots.
For the photography you cannot really
say much as they taken images which
don’t show much there not worn by a
person which doesn't show what they
look like when worn. Which is
something which I wont do because I
will need to make sure that I show
what the clothing looks like on
person. Also with mine I will need to
make sure that I use angles which
show of the whole article of clothing.
4. Existing Product
For this brand you can see on
the right hand side, you can
tell it is a lot different
compared to the last two
would have to be the colours
which have been used
because in the last two they
are dark colours which where
quite dull where as in the
GOLF branding they use very
bright colours to entice there
audience, because this
clothing is guaranteed to
stand out in a crowd.
Something else which is nothing like the others
would have to be the abstract patterns and detail
on the clothing because although they use subtle
branding they also from time to time use very
obvious branding. With the first image you can see
the clothes are very bold in the colour scheme as
well as the pattern, which isn't something which
you see regularly as not many have the ability to
pull of any of the clothing which they have to offer
because they are so out there in the fact that you
cannot blend into the audience because you
immediately stand out
Something which I think I can take from
this would have to be that I don’t really
want to have my product to be very bright
as the survey which I have given say
people don’t really want their style to
stand out, which although a small
percentage wanted their style to stand
out, I am more than likely going to make
sure that the clothing doesn't stand out.
The reason which I feel like people don’t
really want to stand out would have to be
that they don’t want all of the attention
which comes with stands out. Also the
font which they have used is very bold
and serif, which Is different from want I
am hoping to make because I still want to
have bold text but I don’t know whether
or not to go with Serif or San-Serif.
5. Existing ProductI chose to talk about this
product because of the
photography which has been
used because it is very simplistic
but stands out because it looks
very good. The main reason
which I like this would have to
be the effect which they have
used because although it is just
plan black and white it looks
very nice because the clothing
which is being worn in both
images are either white or black
or both. Something which I
could take from both of these
images would have to be the
location in which the photos
have been taken because there
are many places where I think
this would look very nice as all I
need is either an open area or a
indoor area. In these images they have been lighting but with
them using the black and white effect you cant tell
whether or not they have used lighting. Also with
these images the studio they have used to take
these images I don’t think that I can replicated the
one on the left because the studio which we have
access to has a green which isn't something which
would work very well because I would prefer to
have white back ground.
The angle which they have used are a straight on photo
which is of the person from a front on shot or either a side
shot of them, which looks quite nice, as well they haven't
decided to go with a shot of them looking down at the
camera which shows dominance. I think that for my
photos I wont take any images which present the thought
of dominance, I will more than likely take photos which
are similar to the images which you can see on the left.
A reason which I feel like this would
make the audience want to buy it
would have to be the way that they
show the brand of because they
make sure that they use a popular
actor or musician to show of their
brand, so this can get their main
audience to buy it then also they will
attract the musicians audience which
will cause a larger audience to
promote your brand to. Also
something which I have learnt from
this would have to be that you can be
simple but at the same time quite
powerful in the fact that they have
used a very simple effect but will still
get the audience to buy it.
6. Research Analysis
• What common features do the researched products
have? One common feature which I can see throughout the different existing
products would have to be the simplicity in the designs as the consumer of the product
don’t really care about what it looks like they are just going to buy it because they know
it is a well known brand. Something else which I have seen that would be a common
feature would have to be the colour scheme which they have chosen because the
majority of them went with a dull colour scheme of black and white, the reason in
which I think that they went with this colour scheme would have to be that not
everyone wants there clothing to stand out.
• What aspects of the research will you include within
your own production work? Aspects of these existing products which I
may include when making my clothing would have to be the kind of colour scheme
because with the results which I have received from the survey not everyone wants
there clothing to stand out which Is something which bright colours would do. Another
thing which I think I will try and include in my product will be the branding but instead
of having very obvious branding I will try and make sure that I make have subtle
branding.
8. Audience research
• Observation:The observation which you can see would be that more males answered my survey
than females.
• What this says about my audience:There's not much you can say about the audience
other than that more males answered my survey.
• How will your product appeal to this audience: my product which I am trying to
make will appeal to both male and female audience but mainly the male audience because that's the
clothing which I know the most about.
There are not many things which I can
mention when talking about the
different genders which have
answered my because these are just
the people I have sent it to because I
have more male friends compared to
female friends so the only reason
which I have more male answers is
because that is the majority of the
people that I know. But if I where to
have put my survey out to more
people I think that I would have much
a more even spread between the two
genders.
9. Audience research
• Observation:The main observation which you can see would be that there are more younger
people compared to older people.
• What this says about my audience:this doesn't really say much about my audience
besides that there are not many old people who have answered my survey, which shows the younger
generation like clothing the best.
• How will your product appeal to this audience:My product will appeal to the
younger generation because they are more interested in clothing compared to the older generation, also I
will try and make the designs more aimed towards 16-21 years olds which is my main demographic.
The reason in which the age bracket from these
two is so major would have to be because I know
more young people compared to older people,
which is the only reason which I have so many 16-
21 year olds and only 1 22+ year old would be
because there are more younger people than
older people who I can give this survey to. Also I
feel like the younger generation care more for
clothes compared to the older generation because
it is about their style and the fashion which is
trending.
10. Audience research
• Observation:The main observation you can see would have to be that the majority of people have gone with casual clothing
and no-one has chosen street wear which I was surprised about and then some people went with other which included “Vintage
Japanese” and ”Glamorous Grunge”. Another thing which you can see would be that everyone has there own style even if they picked
the same category for style.
• What this says about my audience: What this says about my audience would be that the majority prefer to wear
casual clothing compared to both street and vintage, as I didn’t really expect many people to go with vintage as there are only a few
people who wear vintage clothing as you would expect the older generation to be more inclined to wear old and vintage clothing.
• How will your product appeal to this audience: I think that my product will mainly appeal to anyone which
has chosen casual as that is the kind of clothing which I am aiming to make because it is something which I like and wear, so I don’t
think that I will make anything street or vintage as only a few percentage chose those options, so for those who chose them I don’t
really think that my product will appeal to them
The main thing which I can see with this
chart would have to be that the most worn
style of clothing would have to be casual
because that is the kind of clothing which
you see regularly in public, but something
which I didn't think would have no response
would be the street style because I thought
that it would have been a lot higher and
have at least one result but it may be down
to the people who I chose to give this survey
to.
11. Audience research
• Observation:An observation which you can see initially would be that the majority of people own the
main three which would be Nike, Adidas and Vans, which you would expect as pretty much everyone has access
to those brands and then you can see that not may people own any of the high end brands which include Off-
White, Supreme and Gucci because they are quite expensive which means not many should really have many of
them.
• What this says about my audience:with these results it says that my audience prefer to have
something which isn't very expensive but at the same time a very well known brand which is good for me
because I am hoping to make affordable clothing.
• How will your product appeal to this audience:my product will hopefully appeal to
the whole audience which I have from my results because I am hopefully going to make my product affordable
to the majority of people, which is very good because I wont be excluding any kind of audience to buy my
product.
The main reason in which I decided to add this
question would be to know how much someone is
willing to pay for an article of clothing because as you
can see there are less people who have the more
expensive brands compared to the brands which are
not as expensive but are very well known, on the left
you can see that the three which dominate the whole
chart would be Nike, Adidas and Vans which are three
very major brands in the clothing industry and are also
affordable to the majority of people, I feel like with my
product I will try and make sure that I make something
which is affordable for most people and also at the
same time being quite designer clothing.
12. Audience research
• Observation:The only observation which you can see would be that more people would
prefer there style not to stand out, at 13 people not wanting to stand out and the other 8 wanting
their style to stand out.
• What this says about my audience: Something which you could say about my
audience would be that they don’t really want to stand out they just want to blend in with the
crowd.
• How will your product appeal to this audience: I think that my product
will appeal to my audience because I have chosen to make sure that the clothing doesn’t have
anything which will attract to much attention and make them stand out, another thing which will
make sure they don’t stand out will be that the branding and design will be quite subtle.
For this part of my questionnaire I
think that the people who chose
“Yes” to wanting there style to stand
out are people who are more
confident in themselves where as I
feel like the people who put “No”
are not as confident in themselves,
this is huge factor for some people
because they want to buy something
which doesn't attract to much
attention.
13. Audience research
• Observation:Something which you can see with the results which I have gotten would either be
that they like subtle branding or they don’t really care what kind of branding they do, Obvious or subtle.
• What this says about my audience:These results say that my audience don’t really
want the branding to stand out because they don’t want to attract to much attention, also there is a split
between obvious branding and then them not really caring.
• How will your product appeal to this audience:My product will more than likely
appeal to the larger audience which i have collected because combined there are 16 people who like
obvious branding or don’t mind, so I am going to make sure that I have subtle branding as it contributes
the most out of my survey
With these statistics you can see that the
majority don’t really want to stand out and
attract attention. As you can see on the left hand
side between the main two options more people
don’t want obvious branding they would prefer
Subtle and then the last percentage of people
which is more than the obvious branding went
with the Don’t Mind option which is self
explanatory so they would wear both obvious
and subtle branding. The reason which I think
they went with don’t mind is because they could
both want to blend in and at the same time
stand out and attract attention.
14. Audience research
• Observation: From this question on my survey you can see that the majority of people are spending
between £50-£100 on an article of clothing which shows some of them don’t really want to spend a lot
of money, but there are 7 people who have said that they have spent £200+ on any article of clothing
which shows they are willingly going to pay a lot of money for clothing.
• What this says about my audience: With the results which I have gotten back from my
questionnaire it would say that my audience are willing to spend a lot of money on an article of
clothing, where as some others wouldn't spend a lot of money on clothing and prefer to use the money
in a different way.
• How will your product appeal to this audience: I think that my product will appeal to my
audience because If I where to produce my work for a proper audience and sell them I would more
than likely go with the £60-£100 price range as that is a price which the audience would willingly pay
for , which is a price which the majority of products which are released these days are around unless
they are brands which are really expensive, which isn't something which I would like to do because I
want it to be pretty much accessible to everyone.
With this price range you can see that not
everyone has the ability to buy expensive clothing
depending on their situation, the reasons which I
decided to go with these kinds of brackets for
pricing would have to be that these are prices
which you can see someone spending on an
article on clothing, with the last bracket £200 I
think I should have put a section which asked how
much exactly to nearest £10, because this would
have given me an accurate representation of how
much they are willing to spend on clothing.
15. Audience research
• Observation: The observation which you can see from these results would be that more than half of the
results have heard of the term ”HypeBeast” and the other 7 have never heard of the term. And also if you
where to look into the specific people who have heard or haven't heard of the term “HypeBeast” the majority
who have heard of it are males with more than half knowing what it means.
• What this says about my audience: With these results and the individual results this tells me that they
more than likely know the term because of people in the fashion industry, and also it says that more males know what
it means compared to women as males are seen as more HypeBeasts compared to women.
• How will your product appeal to this audience: This product I think will appeal to my audience
because although they have heard of the term “HypeBeast” I don’t want my product to be put in the same bracket as
some of the other brands which are seen as “HypeBeast”, the reason in which I don’t want it to be seen as a hyped
product would be because although everyone wants to own one with is being hyped they are no longer designer
clothes because a lot of people own then compared to before hand where not really many people owned them.
The reason which I feel like not many people have
heard of the term “HypeBeast” because it is a
fairly new saying because only in the last couple
years have brands including Supreme and Off-
White have become very popular, and more and
more people are trying to get there hands on any
kind of clothing from these brands even if it isn't
very nice. The term “HypeBeast” means someone
purchasing an item just because it is popular not
because they like it. The main brands which you
normally know when talking about a “HypeBeast”
would be Supreme, Bape, Off-white, Gucci and
many other high end clothing.
16. Audience research
• Observation:The main observation would be people talking about how you can see their
personality through there clothing because if you have a certain style you can see whether or not
they are a certain person.
• What this says about my audience: The main thing which this says about my
audience would be that everyone thinks about how your style and your personality are linked.
Also you can tell with some of the answers they are not taking the questionnaire seriously, also
another thing which they have talked about would be your sexuality when looking at some
peoples clothing.
• How will your product appeal to this audience: I don’t know if my
product will appeal to any of the audience I am going to plan on having neutral clothing so that
you don’t get a weird opinion on them before you have talked to the certain person who is
wearing the clothes
With this response to my last question I don’t know
whether or not they where not taking the questionnaire
serious or if they are serious about what they mean, they
could mean sexuality but they could have worded the
sentence a little bit better. This is the only main one in
which I feel like they just didn't bother taking the
questionnaire seriously, but besides this answer that is the
only one which I think could mean something else entirely.
The other box which I have selected I agree with a lot
because I think clothing can have a big impact in the way
which someone looks at you, and thinks of you.
18. Interview 1 (Jay Birkin)
• If you where to buy an article of clothing would you prefer something which Is easily
obtainable or something which comes out in low quantity?
• Something which is easily obtained because I am not a big fan of the branded clothes mainly because they are
really expensive and they are not that obtainable like rare artefacts which are cool to look at but you'd never
collect them.
• Do you like the concept of a brand bringing clothing which is a one off and will never
be made again, or would you prefer to have clothes which only are available every so
often? (For example on a special occasion.)
• I would prefer every so often because I'm not a massive fan of the clothing but I will buy some nice stuff every
so often.
• With the Design of clothing would you want it to be large or small?
• I would prefer the image to be small mainly because I prefer things to be plain and
not too complicated. A large one would draw to much attention.
• Do you prefer traditional clothing or abstract clothing?
• Traditional because I like the simplicity
• Serif or san-serif text for the branding on clothing?
• Serif
19. Interview 1
• Observation: Something which you can see in this persons response would be
that they prefer things which are simple compared to complicated and they would like
there clothing to be easily obtainable by everyone, and also they would prefer there
clothing to cheaper because things which are hard to obtain are usually quite
expensive.
• What this says about my audience:With this response it says that
my audience don’t really want something which I high end because they are more
exclusive and harder to obtain to the lesser brands, also something else which is says
about my audience would have to be that they don’t really want their clothing to stand
out because they don’t really want to attract much attention with the design of
clothing.
• How will your product appeal to this audience:My product
will appeal to this audience because they don’t want their clothing to stand out which I
am aiming on doing because the survey answers say they don’t want there style to
stand out, something else which will appeal to this audience will be that I am going to
make the branding and design very subtle in the fact that the design will be small
instead of large.
20. Interview 2 (Libby Whitehorn)
• If you were to buy an article of clothing would you prefer something which Is easily obtainable or
something which comes out in low quantity?
• Answer: I would prefer something easily obtained. This is because its easy to get hold of, which
means its more convenient. This means the audience will buy large batches and will come back to
purchase further items.
• Do you like the concept of a brand bringing clothing which is a one off and will never be made
again, or would you prefer to have clothes which only are available every so often? (For example on
a special occasion.)
• Answer: I like a mixed bag of both these. This is because large batches of clothing are cheaper and
more accessible. Where as, the one off clothing would be ideal for special occasions but these
items tend to be more expensive. It depends on your target audience.
• With the Design of clothing would you want it to be large or small?
• Answer: Small, because I prefer subtle logos because they are smarter and more formal.
• Do you prefer traditional clothing or abstract clothing?
• Answer: Traditional, and then you can produce other items to purchase which will could lead to the
audience designing and jazzing up there own outfit.
• Serif or san-serif text for the branding on clothing?
• Answer: I prefer Serif because its funky and smarter.
21. Interview 2
• Observation: Something which I can see about this response would be that they have
a similar perspective as the first interviewer, in the fact that they would prefer something
which is more obtainable to their audience because it is more convenient. Also they have
said that they are in the middle about the one off items and the items which have are
available on special occasions because they have said that the items which are available on
special occasions will have a larger quantity, but at the same time both may be quite
expensive. Another observation which I can see would have to be the that they have chosen
traditional clothing but then you can add things yourself and make it suit you.
• What this says about my audience: Something which this interview says
about my audience would have to be that they don’t really want to have to struggle to get an
item which they want where as when having a larger quantity is more convenient to the
larger audience, also another thing which you can see about my audience would have to be
that they prefer more formal and smart clothing as they have talked about the branding
where they want something which is quite small compared to large.
• How will your product appeal to this audience:I think that my
product will appeal to this audience would be the fact that I want to make sure that I make
the branding and design of the logo quite subtle and small, also another thing which will
appeal to my audience will be that they would prefer something which isn't very expensive
which I will try and make mine quite obtainable to the majority of people.
22. Interview 3 (Simran Jabbal)
• If you were to buy an article of clothing would you prefer something which Is easily
obtainable or something which comes out in low quantity?
• Answer: I rather get something that comes in low quantity because no one else would
be wearing it.
• Do you like the concept of a brand bringing clothing which is a one off and will never be
made again, or would you prefer to have clothes which only are available every so
often? (For example on a special occasion.)
• Answer: A one off because it makes other people ask you questions about your clothing
and you’ll be like it’s a one off piece.
• With the Design of clothing would you want it to be large or small?
• Answer: It would depend on where I would be going. I like large designs because it
makes you different and wild.
• Do you prefer traditional clothing or abstract clothing?
• Answer: I would prefer traditional clothing because I don’t like trimmings.
• Serif or san-serif text for the branding on clothing?
• Answer: Serif because it would make it look elegant.
23. Interview 3
• Observation:The main observation which you can see with this observation
would be that they like one off items which is different from any other of the interviews
because they have said that people would be interested on how you managed to obtain
that certain item, another thing which you can see about this interview which is
different from the others would have to be that they said they would prefer a larger
design because it lets you show off and also makes you different to other people.
• What this says about my audience:With this audience it is different
from the others because I feel like they would prefer to stand out in what they are
wearing as the other audiences don’t really want to stand out, also another thing which
is different to the other interview audiences would have to be that they would rather
have something which comes out in low quantity because no one else would be
wearing it.
• How will your product appeal to this audience:I don’t really
know if my product will appeal to this kind of audience because the majority of people
would prefer to have branding and design more subtle and small, where as this
interviewer wants to have a large design, but something which all of the interviewers
have in common would have to be that they prefer traditional clothing which will
appeal to my audience because not everyone once again wants to stand out.
25. Bibliography
1. Fintan Sedgwick. (2018) Target Audience Research Survey (conducted on 13th April)
2. Interviewer 1 , Jay Birkin. (2018) Target Audience Interviews (conducted on 13th April)
3. Interviewer 2, Libby Whitehorn. (2018) Target Audience Interviews (conducted on 13th
April)
4. Interviewer 3, Simran Jabbal. (2018) Target Audience Interviews (conducted on 13th
April)
5. anon. (.). A$AP ROCKY. Available: http://www.jerrybuttles.com/asap-rocky-hypebeast-
magazine-the-archetype-issue/. Last accessed 13th April 2018.
6. anon. (Dec 8 2015). Tyler, The Creator Drops a Ridiculous Lookbook for Golf Wang's
Fall/Winter 2015 Collection. Available: http://www.complex.com/style/2015/12/tyler-
the-creator-golf-wang-fall-15-lookbook. Last accessed 17th April 2018.
7. anon. (.). OFF-WHITE DIAGONAL FIRE BACK ZIP HOODY. Available:
https://www.endclothing.com/gb/off-white-diagonal-fire-back-zip-hoody-
ombb025s181920781088.html. Last accessed 17th April 2018.
8. anon. (.). A$AP Rocky Features in Christian Dior SS17 Menswear Campaign. Available:
http://www.gripmagazine.com/asap-rocky-christian-dior-campaign/. Last accessed
13th April 2018.
Editor's Notes
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Why have you chosen to look at this? What have you learned that can help you in your project?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Why have you chosen to look at this? What have you learned that can help you in your project?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Why have you chosen to look at this? What have you learned that can help you in your project?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Why have you chosen to look at this? What have you learned that can help you in your project?
List all products researched in previous sections. Include anything additional you have watched/read in preparation for production. Alphabetise your list.