Teenagers, specifically males aged 15-24, are the target audience for the proposed "Surreal Clothing" brand. Research found most of the audience to be male, from middle to lower middle class. The clothing aims to appeal to "Emulators" who want to attract others and gain approval. Multiple designs will be created in Photoshop and screen printed on shirts for photography. Feedback will be gathered to evaluate and improve the designs before a schedule of production and evaluation weeks.