The document proposes a surreal clothing brand aimed at teenagers. The target audience would be mainly male ages 15-24 from middle and lower-middle social classes. Psychographic research found the target audience seeks approval from peers. A variety of gender, sexuality, and class identities would be included in the brand imagery. The creator has skills in Photoshop, Illustrator, and Premiere Pro from this year's learning. A 10-week schedule is proposed including research, design experiments, production, evaluation, and contingencies. References include audience surveys, interviews, tutorials, and examples of successful streetwear brands.

1. Proposal
1
Working Title: Surreal Clothing
Audience:
My main audience would be teenagers which are males because they type of clothing is aimed
more towards the younger generation as a teenager classifies as 15-24 years old and with
choosing male as the main gender for my clothing would have to be that I know most about male
clothing compared to female clothing also with my survey which I have made there is 68.18%
which are male and 31.82% that are female and also I could make a unisex article of clothing
which suits both female and males which I think would be a good idea, but with my actual branding
although I have said that the main gender is male I will also have a female for the modelling
section of the photography. With the social status of my audience I will mainly aim towards B and
C1 which is are middle class and lower middle class which are the majority of the population which
is good for me as these people have the access to buy clothing at any point in time that they want
to and also as some of my audience are students they go into the category of what class their
parents are. Alongside social status there is the psychographic which I feel like my audience would
be Emulators because they want to attract the opposite sex and also have the approval of their
peers, I don’t think that it that bad to be an emulator because the majority of people are emulators
as they want to be more successful to the opposite sex and their friends. Also with my clothing
brand the sexuality will not matter because they will not be any kind of imagery which will be
homophobic and also the main audience which I think I will have would be heterosexual, bisexual
and gay or lesbian.
Rationale:
During this year I have gained the knowledge in how to use photoshop, this is an area which I had
been extremely interested in for a while. With illustrator I find it to be an easier format to use
compared to photoshop but with illustrator there are limited functions which are available to the
user. Learning to edit using Premiere Pro has been a useful tool to know for the future, and I know
that there is a great deal more for myself to learn. With this year I have learnt so much already that
I can look back at earlier work I have this year, for example the film rotation, and also would now
have done it differently if I could go back. The decision on what to do for my FMP has been
drastically changing throughout the course as to start with I was stuck on choosing gaming as It
was something which I was really interested in doing, also with the gaming skills and being able to
experience different areas of design and creativity using different software’s, but overall, I have
decided to go with print as I really enjoy using photoshop.
Project Concept:
The concept for my FMP was to design a clothing brand. I’ve been influenced by my own taste and
this is why I have chosen to go with brighter more distinctive designs. I chose Galaxy as my theme
as I felt this has a lot of options and depth to the images which I could create. My designs had to
be appropriate for anyone to wear as I didn’t want to create a one gender image which would
create a gender segregation. I researched different types of printing and how to achieve the best
quality that I wanted. I dismissed screen printing as I felt the results wouldn’t work I as well also
wanted to have some of the images running down the side of the sleeve and down the side of the
t-shirt giving a more individual look. One of the things I will take from this rotation is that not all
designs work. As I had several images that once I had printed them off I could see that they didn’t
look right, and I had to dismiss the designs.
Evaluation:
With the evaluation section of my work I will plan on evaluating it at the end of each week because
otherwise I will forget what I had done for the previous week and also doing it weekly gives be the
ability to put a lot of detail into what I have done for the full week, and also another way which I will
evaluate my work will be by having different people’s perspectives on the work which I have
created because as they are many different people they will have varied opinions on the things
which they like about it and the section of my product which they don’t like or could be improved.
Finally, another way of evaluation would be that for the production week we have to continue our

2. Proposal
2
Development diaries by we have to put them into a pro forma which will kind of act as the week by
week evaluation. With the Final Self-reflection, I will make sure that I try and evaluate my work
compared to existing professional products, which are of a high standard the reason which I feel
like this would be a good thing to compare it to existing products because as it is professional work
they will be really good.

3. Proposal
3
Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 Initial Response +
Proposal
 For this first week, we started off by thinking of
something w hich we wantedto do for our FMP w hich I
chose clothing as it is something w hich Ihave a
strong passion for, and could see myself doing
something similar in the future.
2 Product + Audience
Research
 For the Audience Research, I started off by going
onto a w ebsite called surveymonkey and making a
survey which was relevant to my product and once I
had done this I sent it to a select number of people for
their answ ers, then I moved onto adding them to my
Pow erPoint and talking about the different things
w hich this says about my audience.
3 Production
Experiments
 For w eek3 I started by going through different things
w hich willhelp for my FMP w hich Ibegan w ith
different effectsand photography, the main section
w hich Iexperimented w ith would have to be the
effectsas it is something w hich Ifind the most fun
w hen doing any rotation.
4 Pre-Production and
Planning
 For the pre-production, Iw illneed to gather all of the
different things w hich are needed for example the
photos and different materials w hich are needed for
example the clothing w hich Iw illscreen print on my
design. Also w ith the planning section for this I w illtry
and get things w hich Iam hoping to include in my
w orkfor example the colour scheme of my design and
also the flat plans for t-shirt w hich Iw illhave to design
and also the style sheet w hich willinclude the colour
scheme and the flat plans.
5 Production  For the initial w eekof production, Iw illtry out different
designs w hich Iw illmake of Photoshop and w ith
these designs I w illtry and get peoples feedbackon
each individual design because I w ant the best
outcome for any design and w ant to make sure that
the audience like w hat Icome up w ith.
6 Production  For the second w eekof production I am going to
again go w ith designing new designs forthe t-shirts
w hich Iw illbe making, the reason w hich Iw illbe
making multiple designs because I w ant to make sure
that I have design w hich Iactually like.
7 Production  For this w eek, Iw illstart by selecting a design or
designs w hich Ilike and I w illstart by doing the
screen printing on the different articles of clothing
because I don’t w ant to leave it to the end of the
production w eeks. At the end of the w eekI w illstart
my photography as I need to make sure that my
clothing is made before the photography.
8 Production  For the finalw eekof production, I w illcontinue on our
photography as I need to make sure that I have the
images before I move onto adding effects to the
photos in Photoshop.
9 Evaluation  For the Evaluation w eek, Iw illstart my evaluation w ill
take the entire w eekas I need to make sure that I put
as much effort into it as possible to improve the grade
w hich Iget out at the end
10 Development +
Contingency
 For this week of the Development+
ContingencyI will used this time to adaptmy
work to any of the audience feedback which
have gotten back either bad or good I will try
and make it the bestI can, also if something
goes wrong while production Iwill need to use
this time to get my work all up and running and
not have any problems with it.

4. Proposal
4
Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and
newspaper articles etc.
1. Fintan Sedgwick.(2018) Target Audience Research Survey (conducted on 13th
April)
2. Interviewees, Jay Birkin. (2018) Target Audience Interviews (conducted on 13th
April)
3. Interviewees,Libby Whitehorn.(2018) Target Audience Interviews (conducted on 13th
April)
4. Interviewees,Simran Jabbal.(2018) Target Audience Interviews (conducted on 13th
April)
5. Nemanja Sekulic.(Jan 19,2017). How to change clothing texture in Photoshop.Available:
https:/www.youtube.com/watch?v=ycJiApJ3tVw. Lastaccessed 24th
April 2018.
1. anon.(Dec 8 2015). Tyler, The Creator Drops a Ridiculous Lookbook for Golf Wang's Fall/Winter 2015
Collection. Available: http://www.complex.com/style/2015/12/tyler-the-creator-golf-wang-fall-15-
lookbook.Lastaccessed 17th April 2018.
2. anon.(.). OFF-WHITE DIAGONAL FIRE BACK ZIP HOODY. Available:
https://www.endclothing.com/gb/off-white-diagonal-fire-back-zip-hoody-ombb025s181920781088.html.
Lastaccessed 17th April 2018.
3. anon.(.). A$AP Rocky Features in Christian Dior SS17 Menswear Campaign. Available:
http://www.gripmagazine.com/asap-rocky-christian-dior-campaign/.Lastaccessed 13th April 2018.
4.