The research conducted included product research, audience questionnaires, interviews, and analysis. Product research examined existing special effects makeup products and identified common features like varied lighting. Questionnaires provided insight into the target audience being mainly teenage females interested in special effects makeup. Interviews reinforced that the audience enjoys how makeup can transform appearances and highlighted video tutorials as an effective promotional method. An audience profile was created based on the research, focusing advertising appeals on the demographic and psychographic traits identified.

1. RESEARCH
Jordanne kay

2. EXISTING PRODUCT
In this a photo shopped image by J.Otte, he has photo shopped the
person on to an old rail way, this gives the image more effect as the
person looks hurt as they have blood all over them and are covered
in cuts and there clothes are ruined, they also have what looks like a
gas mask it all most makes the person look like a strange creator.
The lighting is very dull at the top of the image but as you look toward
the bottom of the image near their feet,
by doing this is shows you all the blood
on the body, shows the attitude the
person has from the way they are stood.
The colours of this image are
pretty dull but have a hint of life in,
like its very dark on the rail way
but the trees are a bright green.
It makes the audience want to buy the
Make up as you can create such weird
and strange things but it is so effective.

3. EXISTING PRODUCT
https://www.youtube.com/watch?v=Z60pStXevKI
In this times lapse video they have created a beaten up look. They have
created this look by using special effects make up, by using this make up
you can create any look. The location where they are making him look
beaten up is just in a house, this shows everyone watching that it doesn’t
take a lot to make this special effect. The way they show the final image
shows different angles of the makeup they have created. From the different
angles it shows you how good the makeup is and what effects it can give.
The back grounds for the final images is just pain black background. The
lighting on the mans face is very light, by having the light lighting it shows
off the cuts and the effects of the makeup well. People who watch this will
want to buy the product to try the look out them self’s as it is really effective
and easy to do.

4. EXISTING PRODUCT
In this special effects make up poster it
shows us two different people, men and
woman showing off the effects make up.
The lighting they use is very light in the
foreground and very dull in the
background by doing this it shows off the
make up really well, also from they way
the two people are stood also shows the
make up off. From the attitude of the way
they are standing the way they are looking
also gives you a feel of the make up. The
colour of the fonts contrast with there
make up as the makeup is very plain
blacks and whites and the writing is pink.
From this poster it will make people want
to buy the products to try this look out
them self’s.

5. RESEARCH ANALYSIS
 What common features do the researched products
have?
- The common features that the products use are
different lighting, mainly dull this helps advertise as it is
very dull and gloomy and it gives the audience a feel of
the make up and how it should turn out. Alos suggests
when and where to wear this make-up for example
Halloween.
 What aspects of the research will you include within
your on work?
- From the products I have looked at I am going to
include a lot of lighting and different angles that have been
shows a lot in the times lapse video as this shows a lot of
effects of the product.

6. QUESTIONNAIRE ANALYSIS

7. AUDIENCE RESEARCH
 Observation: From my results I can
tell that the product that I am going
to advertise will aim more towards
one gender Female.
 What this says about my audience:
My audience is just going to be one
gendered this will make it easy to
advertise the product as it is just one
gender I have to aim my adverts at.
 How will your product appeal to this
audience: I could use swirled fonts
and pastel pinks and purples
colours, female models to advertise
this towards the female audience.

8. AUDIENCE RESEARCH
 Observation: From my results I can
see that the main audience for this
product is teenagers from the age of
16 to 19.
 What this says about my audience: My
audience is going to be just teenager
its not going to mixed therefor I don’t
have to cover all ages just one set of
teenagers.
 How will your product appeal to this
audience: To make my product appeal
to 16 to 19 year old I can make the
advert it to what they like, girly, cute no
blood or guts.

9. AUDIENCE RESEARCH
 Observation: From my results
90% said they like the use of
special effects make up.
 What this says about my
audience: That they will be
interested in the product and will
maybe look into it and look out
for the posters or any other
advertising.
 How will your product appeal to
this audience: I can make sure I
use a different variety or special
effects make up and show it off
in lots of different ways.
Do you like the use of special
effects make up and why?

10. AUDIENCE RESEARCH
 Observation: From my results
I can see that everyone thinks
different, it is nearly equal as
in they need it and don’t need
it.
 What this says about my
audience: My audience varies
in what they think about
‘needing’ special effects
makeup.
 How will your product appeal
to this audience: I will
promote my product as if you
need it so that my audience
will buy my product.

11. AUDIENCE RESEARCH
 Observation: From my results I
can see that ‘maybe’ is the one
with the higher percent meaning
that people would go either way
of swapping or keeping the
same make up.
 What this says about my
audience: that a high percent of
my audience wear make up.
 How will your product appeal to
this audience: It is all about
make up and showing that
special effects is better to use.

12. AUDIENCE RESEARCH
 Observation: a higher percent is
that they would buy this product
this tells me that I am aiming my
product at the right audience.
 What this says about my
audience: that they are willing to
give the product a go.
 How will your product appeal to
this audience: I will show them
how to use this product and why
they should buy it.

13. AUDIENCE RESEARCH
 Observation: From my results I
can see that most people see
special effects make up in any
types of film not just one type
e.g horror.
 What this says about my
audience: because they can
spot the special effects they
may be interested in tying it
them self’s.
 How will your product appeal
to this audience: I will be able
to show different types of
special effects make up and
they will spot it.

14. AUDIENCE RESEARCH
 Observation: from my results I
can see that it is equal to if
they would tell friends or not.
 What this says about my
audience: that they will try
their best to tell people.
 How will your product appeal
to this audience: I will have to
try my best to put across that
it is good fro them to go tell
friends.

15. AUDIENCE RESEARCH
 Observation: From my results I
can see that the main thing
they like about this product is
that you can do whatever you
like.
 What this says about my
audience: that they are
interested in this product.
 How will your product appeal to
this audience: it will show them
how to use the different types of
special effects makeup.

16. AUDIENCE RESEARCH
 Observation: from my results I
can see that the thing they
hate most about this product is
the waiting time and the smell.
 What this says about my
audience: that they hate
waiting around.
 How will your product appeal
to this audience: I will try and
show them that it doesn’t take
long to dry because you can
do other things whilst its
drying.

17. INTERVIEWS

18. INTERVIEW 1
 Why do you think special effects make-up is
effective? Because it makes the film or play more
realistic
 How do you think I can show off special effects
make up? You can use posters and HD photos
 What do you like most about special effects make
up? It always look great and adds an effect to the actual
play/film
 How do you think special effects make up can be
improved? Perhaps more detail depending on the
timing you have
 What is your favourite special effects make up
you’ve seen? A young girl transformed into an old
women with wrinkles and a scar.

19. INTERVIEW 1
 Observation: from the interview I can see that she
knows a lot about special effects make up and likes
to get her points across.
 What this says about my audience: that they always
look out and notice special effects make up
 How will your product appeal to this audience: I will
take everything from my research and think about
how to advertise it in a way they will notice what it
is.

20. INTERVIEW 2
 Why do you think special effects make-up is
effective? I think special effects make up is effective
because it shows off the actor/actress in a certain way
 How do you think I can show off special effects
make up? You could create a time laps video that
shows you putting make up on someone
 What do you like most about special effects make
up? I like the way it can make someone look completely
different
 How do you think special effects make up can be
improved? I think a way it could be improved is by
making up different looks on someone
 What is your favourite special effects make up
you’ve seen? I’ve seen a lot of special effects make up
in TV programmes such as AMHS, where this is really
used throughout the show to set scene.

21. INTERVIEW 2
 Observation: from my results I can see that he likes
to put across what he says and thinks about it.
 What this says about my audience: Again watches
out for the special effects make up and knows
where to look.
 How will your product appeal to this audience: I will
show they how to use it and how to apply the
products using a times laps video.

22. AUDIENCE PROFILE
Category Demographic Content to appeal to this audience
Age Range
16-19 • I will use the same age models, things
they like, fonts to suit the age and
colours that aim to wards teen females.
Gender
Female • I will use female models.
Psychographic
Emulator/ Needs
Driven
• I will show off the product and relate it to
maybe how they want to look to get
attention.
Social Status
Type A • I will show how to recycle old bits around
the hose to make a special effects look.

23. RESEARCH EVALUATION

24. RESEARCH EVALUATION
 Give an overview of how you conducted your research. Discuss
the strengths and weaknesses of each method
 Product Research
- An advantage of product research would be that you can get new ideas
from the ones that have already been created. An disadvantage of
product research would be you cant always find what your looking for so
cant always get ideas of what you wanted.
 Questionnaires
- An advantage of the questionnaires would have to be you can always
get answers of what you need to carry out your advertising. An
disadvantage of the questionnaires would have to be you don’t always get
the results you were hoping to get.
 Interviews
- An advantage of the interviews would be that you can extend on the
questions from your questionnaire that didn’t get answered how you
wanted them to. An disadvantage would have to be that you still might not
get the answers you can looking for.

25. RESEARCH EVALUATION
 What sort of a response did you get?
- From my research I got an overall same response they wasn’t
a big difference in the answers I got, this shows that I asked the
right audience to ask to get the right results.
 How did you distribute your survey? Give an advantage and a
disadvantage
- I created it on survey monkey where they was a template to
help me create my own, once I have finished my survey it give
me a link and I posted this in a group chat on social media to
friends and family so they could answer my survey. And
advantage of using survey monkey is that is helps you with a
template. And disadvantage of using this is you can’t always ask
what you want and think of what to ask. An advantage of putting it
on social media is everyone uses it and is easy to access. An
disadvantage would be it may not always work for some people
meaning you cant get the results.