This document defines and provides examples of different types of research including primary, secondary, quantitative, qualitative, audience, market, and production research. It also defines key terminology used in research such as circulation, hits, box office figures, ratings, and sales. Additionally, it defines objective, subjective, valid, and reliable as well as providing an example of Harvard referencing for a film.

1. Research
Jack Reagan Wallis

2. Terminology
• Circulation
– How many copies of a print have been made
• Hits
– How many times the websites been viewed
• Box Office Figures
– How much money a film has made in cinemas
• Ratings
– The products ratings
• Sales
-how many of the products have been sold

3. Primary Research
• Definition
– When people ask other people questions for research.
• Advantages
– You can make your own questions for your research.
• Disadvantages
– It can take a long time to set up all the questions also
trying to find the right people to ask can be hard.
• Example
– Interviewing the public

4. Secondary Research
• Definition
– Studying previous undertaken existing research to use in your own
work
• Advantages
– You don’t have to go out and do the research yourself its already there
you just need to find it and use it in your own work
• Disadvantages
the research might be exactly what you was looking for and it might not
be that easy to find
• Example
– Using the internet to find research thats already been
done

5. Quantitative Research
• Definition
– Research that is measured and put into percentages, fractions and
numbers. The questions that are asked are usually answered with one
word answers.
• Advantages
– It is pretty easy to put the research together and get the percentage
• Disadvantages
– You don’t find out much from the short answers
• Example
– Do you like this new energy drink? Yes? No?

6. Qualitative Research
• Definition
• Research presented as a discussion finding out
opinions/beliefs/reasonings
• Advantages
• You get more in depth answers and find out quite a lot
• Disadvantages
• Long answers are harder to work with
• Example
– Why do you like or don’t like this new energy drink?

7. Audience Research
• Definition
• Any communication research done with people to gather information
from them.
• Advantages
• You get direct feedback and find out what the audience want
• Disadvantages
• It can be very time consuming
• Example
– Asking the public about a product.

8. Market Research
• Definition
• Collecting information to help you find out if there is a market for your
proposed product or service.
• Advantages
• Its fast because you can do it all online
• Disadvantages
• Sometimes this can cost quite a lot
• Example
– Using the internet to find the best market to sell your
product

9. Production Research
• Definition
• It is always needed when making a new product, it is research to help find
out information on the characteristics of the product.
• Advantages
• it will help a huge amount
• Disadvantages
• It can be very time consuming
• Example
– It can be used to establish why a particular genre of game
is more popular than another

10. Terminology
• Objective
Of a person or their judgement, not influenced by personal
feelings or opinions in considering and representing facts.
• Subjective
Based on or influenced by personal feelings, tastes or
opinions
• Valid
Of argument or point. having a sound basis in logic or fact.
Reasonable or cogent. “a valid criticism”
• Reliable
Being able to use the same or compatible results in
different clinical experiments or statistical trials

11. Harvard Referencing
Name of the film being researched; How To Train
Your Dragon.
Directed By: Chris Sanders and Dean DeBlois
Date Of Release: March 26,
2012
Website;
https://www.howtotrainyourdragon.com/