This document provides information on various research terminology and methods. It defines key terms related to research like circulation, hits, box office figures, ratings, and sales. It also outlines the differences between primary and secondary research, quantitative and qualitative research, and audience, market, and production research. Examples are provided for each type of research. Key advantages and disadvantages of different research methods are also summarized.

1. RESEARCH
Cameron Duncan

2. TERMINOLOGY
• Circulation
• How many copies of print product that have been
distributed
• Hits
• How many times a certain webpage had been viewed
• Box Office Figures
• How much money a film had made at the cinema
• Ratings
• How something had been rated (4/5, 5 stars, 95% etc)
• Sales
• How many products have been sold

3. PRIMARY RESEARCH
• Definition
• Research you do yourself
• Where the audience and the researcher are in direct contact
• Advantages
• You can create your own research to get the information you
need for your work
• Disadvantages
• It can take a long time to set-up your research. You then have
to gather your results the present them.
• Example
• Questionnaires/Surveys
• Interviews
• Focus Groups
• Vox Pops
• Product Analysis

4. SECONDARY RESEARCH
• Definition
• Studying previously undertaken research.
• Using existing research in your own work
• Advantages
• The research has already been done for you. You just
need to look at it and then use it in your project
• Disadvantages
• The research may not be quite what you were looking
for.
• Example
• Internet research
• Library research
• Archive research

5. QUANTITATIVE RESEARCH
• Definition
• Expressed or expressible as a quantity
• Research that you can quantify/measure and put into percentages,
factions and numbers
• Advantages
It can tell you what people think about something
You can go in more depth
• Disadvantages
It makes the person explain in more detail for your questionnaire.
• Example
• Sales
• Box Office figures
• Website hits
• TV ratings

6. QUALITATIVE RESEARCH
• Definition
• Research that goes more in depth- finding out
opinions/beliefs/reasoning
• Presented as full text or discussions
• Makes the person have to reflect and expand on their answer
• Advantages
• Issues and subjects covered can be evaluated.
• Disadvantages
• The quality of research is heavily dependent on the skills of
the researcher and can be easily influenced by personal
idiosyncrasies and biases of researchers.
• Example
• Why do you like/not like the colour blue.

7. AUDIENCE RESEARCH
• Definition
• Audience research is defined as any communication research that is conducted on
specific audience segments to gather information about their attitudes, knowledge, interests,
preferences, or behaviours with respect to prevention issues.
• Advantages
• You can get more than one persons point of view on that subject, and you could have more that one graphs if
there is too many answers.
• Disadvantages
• If you have anxiety you won’t be able talk to many people so you will have to get some else to do it for you and
then again you will be scared to do that.
• Example
• If you have a survey dew in and you need people’s opinion on it and you need more than one persons opinion.

8. MARKET RESEARCH
• Definition
• The action or activity of gathering information about consumers' needs and preferences.
• Advantages
• Guides your communication with current potential costumers.
• Disadvantages
• Research costs, Time, Needs of the market, limited volunteers.
• Example
• Sales, Market size, demand of product, customer characteristics, purchase, behaviour.

9. PRODUCTION RESEARCH
• Definition
• It is research to help give information on the characteristics of the product.
• Advantages
• Goods are produced in bulk, Goods are produced cheaply and Time saved
• Disadvantages
• High set up costs, Workers do not feel motivated.
• Example
• Finding out whether the productions future income is going to be greater than its creations outcome and
if it is viable.

10. TERMINOLOGY
• Objective
• Identify and define common prefixes, stems and suffixes of medical terms in order to utilize them in word
definition
• Subjective
• Existing in the mind; belonging to the thinking subject rather than the object of thought.
• Valid
• In its purest sense, this refers to how well a scientific test or piece of research actually measures what it
sets out to, or how well it reflects the reality it claims to represent.
• Reliable
• The ability of an apparatus, machine, or system to consistently perform its intended or required function
or mission, on demand and without degradation or failure.

11. HARVARD REFERENCING
Name of the film being researched; Man of Steel
1. Jungle Book
2. 1894, Jungle Book
3. http://movies.disney.co.uk/the-jungle-book-1967 Disney
UK
4. http://www.newyorker.com/magazine/2016/04/25/the-
jungle-book-and-tale-of-tales-reviews The NewYorker