This document provides an overview of key terminology and methods used in research. It discusses the differences between primary and secondary research, quantitative and qualitative research, and various types of research like audience, market, and production research. Examples are given for each method. Terminology covered includes circulation, hits, box office figures, ratings, sales, objectives, and reliability. The document also provides examples of Harvard referencing for different media.

1. Research
Joshua Blakeley

2. Terminology
• Circulation
– How copies of the product have been distributed.
• Hits
– How many times a certain webpage has been viewed/click
on.
• Box Office Figures
– How much money the film has generated in the cinema.
• Ratings
– The rating of something (3/5, 5 Stars, 85%)
• Sales
– How many products have been sold to people.

3. Primary Research
• Definition
– Research that you do yourself
– Where an audience and the researcher are in direct contact
• Advantages
– You can do the research first hand, so you get to see exactly what they mean
– You can squeeze in extra questions.
– You can give more time to each person to share the opinion on the product/film.
– It can give you a new perspective on the product.
• Disadvantages
– It can take a lot of time to get the research set-up, which can lead to spending too much time
on one thing.
– You have to find people who are interested in the product to review it which can be a
challenge.
– They might no answer the question but just hint around it.
– The answers might not be what you were looking for.
• Example
– Surveys/Questionaires
– Interviews
– Focus Groups
– Vox Pops/ Video Interviews
– Product Analysis

4. Secondary Research
• Definition
– Taking old research and looking over it
– Using existing research in your own work
• Advantages
– The research has been done for you, you just need to look at it during your work/project.
– You can find multiple recourses that available.
– You can find the things specifically for what you need.
• Disadvantages
– It might not be what you were looking for.
– It might not be that easy to find anywhere.
– You have to rely on someone's work and it might not be reliable
• Example
– Internet Research
– Library Research
– Archive Research

5. Quantitative Research
• Definition
– To show the amount of research as a number
– Express the quantity
• Advantages
– You can find a certain amount so you don’t go over board.
– You can get lots of different opinions and put them into graph, which can help others to give there
opinion on a certain product.
• Disadvantages
– You might go overboard and get way to many answers which can make it harder to show as you
might not be able to split the answers.
– The data could be bias towards the product because of connections to the researcher.
• Example
– Do you like the colour red? Circle Yes or No, then put it into a pie chart.
– You could use any type of graph to input your research’s final outcome.
– One example is

6. Qualitative Research
• Definition
– Research that goes more in depth to find out more opinions/beliefs/reasoning
– Its presented as a full text or discussion.
– It makes the person have to fully reflect and expand on their answer.
• Advantages
– You can explore their mind set towards a certain product which can influence the
research.
– You get to see exactly what the feel about the product.
• Disadvantages
– It can take to long, so you might not get enough time to interview more people.
– You might have to do more which can make it harder to come out with your research.
• Example
– Why do you like the colour red? Elaborate?

7. Audience Research
• Definition
– Finding out about who consumes the product.
• Advantages
– You can find out if the person likes or dislikes a certain product.
– You can see their reasoning for their forged opinion.
• Disadvantages
– It can take more time to find people who are willing to give their
opinion about a certain product.
– You might completely disagree and not use their opinion, which
wastes their time and yours.
• Example
– Games Companies use this to see if the audience like their game
and what their full opinion on the game is.

8. Market Research
• Definition
– Finding out about the market place where a product is sold.
• Advantages
– You can see where something is most popular and where it could be
improved.
– You get to see the revenue generated from each establishment that
sells your product.
• Disadvantages
– It can take time for the numbers on sales to come back which can
leave people on edge about if people buy the product or not.
– It might not be what you were hoping for.
• Example
– Games companies use market research where their games are most
popular and the can re-advertise for the places that are least popluar.

9. Production Research
• Definition
– Finding information and resources required to produce a piece of media.
• Advantages
– You can see what the consumers want in your next product.
– You find out exactly what you need to make a good product from your
consumers.
• Disadvantages
– It can take a lot of time for people to give their opinion on what they want
next.
– The information might not be what you wanted which can make it harder
to make a new product.
• Example
– Youtubers give their opinions on products everyday and companies can
use this to develop their product to fit everyone’s satisfactory needs.

10. Terminology
• Objective
– Research that isn’t influenced by a persons feelings or
opinions.
• Subjective
– Research that is influenced by a persons feelings or
opinions.
• Valid
– Whether the research proposed is able to answer the
intend question/outcome.
• Reliable
– Research that produces accurate and consistent results.

11. Harvard Referencing
Name of the film being researched;
1. Roiland, J (2013) Rick & Morty
2. Stevenson, R (1886) Strange Case Of Dr Jekyll
& Mr Hyde
3. Zuckerberg, M (2004) Facebook
4. Castle, M (2001) Official Xbox Magazine