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Research
Aaron Acaster
Terminology
• Circulation
– How many copies of something has been produced
• Hits
– How many times a webpage has been visited
• Box Office Figures
– How much money a certain film has made at the cinima
• Ratings
– The score something has been rated
• Sales
– How many things have been sold
Primary Research
• Definition
– Research You do yourself
– When the audience and researcher are directly in contact
• Advantages
– Allows you to collect the information for your self
• Disadvantages
– Sometimes you might not know exactly what your looking for
• Example
– An Interview
– Focus Groups
– Questionnaires/Surveys
Secondary Research
• Definition
– A study already taken
– Using existing research in your own work
• Advantages
– The main research has been done for you
– There are a lot of resources available
• Disadvantages
– The research may be different to what you were looking for
– It may be hard to find
– You have to rely on other peoples work
• Example
– Internet research
– Archive research
Quantitative Research
• Definition
– Research you can measure in and put into percentages
• Advantages
– You can clearly see your results
– You can put the results in a format people understand
• Disadvantages
– There's a lot of work involved into putting your results into
numbers
• Example
– TV ratings
– Website hits
– Box Office figures
Qualitative Research
• Definition
In depth research that finds out peoples believes/ opinions
• Advantages
Since its an open question, the person answering isn’t
restricted on what they can say
• Disadvantages
It may be difficult to think of some questions to ask
• Example
– Forums
– Reviews
– Discussions
Audience Research
• Definition
Any research conducted on an audience
• Advantages
You know exactly what people want
• Disadvantages
You need to research a lot of people to make it fair and
get a clear picture as to what people want.
• Example
– Online questionnaire
–
Market Research
• Definition
Gaining information about the customers needs
• Advantages
You have a good idea as to what exactly the customer wants
and you know how to advertise to that specific group.
• Disadvantages
It may be hard to get information if you don’t know where
to look
• Example
– Online
– Questionnaires
Production Research
• Definition
The collection and analysis of information for the production of a
product
• Advantages
You'll have a good idea o who you are advertising to and who
exactly the product is for
• Disadvantages
It may be difficult to gain information if you don’t know ware to
look.
• Example
– Reviews
– Forums
– Online
Terminology
• Objective
– Research that is not influenced by personal opinions/
believes
• Subjective
– Research that has been influenced by personal
opinions/ believes
• Valid
– Weather the research is able to appropriately answer
the question
• Reliable
– Research that consistently produces good results
Harvard Referencing
Name of the film being researched; Superbad
Film; Greg Mottola(September 14, 2007) Superbad
Book; David Goldberg (March 2008) SUPERBAD: SETH'S DRAWINGS
Website; Greg Mottola(September 14, 2007) sonypictures.com/movies/superbad/
(http://www.sonypictures.com/movies/superbad/)
Magazine Article: Richard Corliss(Friday Aug 17 2007) Superbad: A Fine Bromance
(http://content.time.com/time/arts/article/0,8599,1653918,00.html)

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3. research (aa)

  • 2. Terminology • Circulation – How many copies of something has been produced • Hits – How many times a webpage has been visited • Box Office Figures – How much money a certain film has made at the cinima • Ratings – The score something has been rated • Sales – How many things have been sold
  • 3. Primary Research • Definition – Research You do yourself – When the audience and researcher are directly in contact • Advantages – Allows you to collect the information for your self • Disadvantages – Sometimes you might not know exactly what your looking for • Example – An Interview – Focus Groups – Questionnaires/Surveys
  • 4. Secondary Research • Definition – A study already taken – Using existing research in your own work • Advantages – The main research has been done for you – There are a lot of resources available • Disadvantages – The research may be different to what you were looking for – It may be hard to find – You have to rely on other peoples work • Example – Internet research – Archive research
  • 5. Quantitative Research • Definition – Research you can measure in and put into percentages • Advantages – You can clearly see your results – You can put the results in a format people understand • Disadvantages – There's a lot of work involved into putting your results into numbers • Example – TV ratings – Website hits – Box Office figures
  • 6. Qualitative Research • Definition In depth research that finds out peoples believes/ opinions • Advantages Since its an open question, the person answering isn’t restricted on what they can say • Disadvantages It may be difficult to think of some questions to ask • Example – Forums – Reviews – Discussions
  • 7. Audience Research • Definition Any research conducted on an audience • Advantages You know exactly what people want • Disadvantages You need to research a lot of people to make it fair and get a clear picture as to what people want. • Example – Online questionnaire –
  • 8. Market Research • Definition Gaining information about the customers needs • Advantages You have a good idea as to what exactly the customer wants and you know how to advertise to that specific group. • Disadvantages It may be hard to get information if you don’t know where to look • Example – Online – Questionnaires
  • 9. Production Research • Definition The collection and analysis of information for the production of a product • Advantages You'll have a good idea o who you are advertising to and who exactly the product is for • Disadvantages It may be difficult to gain information if you don’t know ware to look. • Example – Reviews – Forums – Online
  • 10. Terminology • Objective – Research that is not influenced by personal opinions/ believes • Subjective – Research that has been influenced by personal opinions/ believes • Valid – Weather the research is able to appropriately answer the question • Reliable – Research that consistently produces good results
  • 11. Harvard Referencing Name of the film being researched; Superbad Film; Greg Mottola(September 14, 2007) Superbad Book; David Goldberg (March 2008) SUPERBAD: SETH'S DRAWINGS Website; Greg Mottola(September 14, 2007) sonypictures.com/movies/superbad/ (http://www.sonypictures.com/movies/superbad/) Magazine Article: Richard Corliss(Friday Aug 17 2007) Superbad: A Fine Bromance (http://content.time.com/time/arts/article/0,8599,1653918,00.html)

Editor's Notes

  1. Provide definitions for each term
  2. Provide definitions
  3. 1. Film, 2.Book, 3. Website, 4. Magazine Article