This document defines key terminology used in research including circulation, hits, box office figures, ratings, and sales. It also defines and provides examples of different types of research such as primary research, secondary research, quantitative research, qualitative research, audience research, market research, and production research. Finally, it defines additional terminology used in research like objective, subjective, valid, and reliable and provides an example of Harvard referencing.

1. Research
YOUR NAME

2. Terminology
• Circulation
– This is how many times a print copy has been distributed
• Hits
– This is how many times a website has been viewed, this
shows how popular the website
• Box Office Figures
– This is how much money a cinema movie has made
• Ratings
– This is how much the community or audience like
something for example 4/5 rating for the movie
• Sales
– This is how many times a product has been sold

3. Primary Research
• Definition
This is when you go and find new information for yourself
• Advantages
– The advantages of this are that it is updated news
• Disadvantages
– Can take longer than secondary research
• Example
– Handing out questionnaires to people finding information

4. Secondary Research
• Definition
– When you find research on the internet found by someone
else
• Advantages
– Easy and fast because you don’t need to find it yourself
• Disadvantages
– The information may be old and unreliable
• Example
– Going on bbc bitesize to find information

5. Quantitative Research
• Definition
– This research that you can put into fractions or percentages like
box office figures, website hits and sales.
• Advantages
– It can be seen as more clear to see if a movie popular or not
• Disadvantages
– It may not be reliable because some people may just mess
around and say a random answer
• Example
– 24% of people have seen the movie and 76% have not seen the
movie

6. Qualitative Research
• Definition
• This is research that finds out more and answers
while going more in depth while asking why?
• Advantages
• You can find better answers and get more
information about the question you are asking
• Disadvantages
• The person you are asking might give an unreliable
answer and may have a reason
• Example
– Why do you like movies more than tv shows?

7. Audience Research
• Definition
• This is research on the attitudes and interest in an
audience
• Advantages
• Makes it easier o produce a product and what ideas
to put in it to make the audience is satisfied
• Disadvantages
• They could say unreliable answers and give incorrect
information
• Example
– Asking people online in that community about what they
think of a certain topic

8. Market Research
• Definition
• This is research on the consumers buying our
product
• Advantages
• It helps you make the best product for your
consumers because you know what the want
• Disadvantages
• I may be a waste of time and may not be useful
• Example
• Asking the community questions about the product
and use questionnaires

9. Production Research
• Definition
• This is research on the characteristics of the product
that is being made.
• Advantages
• I makes it easier to produce the product
• Disadvantages
• It cost money to do this type of research
• Example
– You make an advertisement on tv asking them to visit your
website and say you think about tis product

10. Terminology
• Objective
– This is research that is not effected by your
opinions
• Subjective
– This is research that has been effected by you
opinions
• Valid
– This is research proposed to answer a question
• Reliable
– This is research that has accurate and consistent
results

11. Harvard Referencing
Name of the film being researched;
1. Wes,B. (2014) Maze Runner
2. James,D .(2009) Maze runner
3. Kelsey,J. (2018) the maze runner
https://www.imdb.com/title/tt1790864/
4. Jordan,H(2014) maze runner film review
https://www.theguardian.com/film/2014/sep/1
8/the-maze-runner-review-young-adult-novel