This document discusses various types of research methods and terminology used in research. It defines primary and secondary research, quantitative and qualitative research, as well as audience, market, and production research. Primary research involves collecting your own data through surveys and interviews, while secondary research uses existing research. Quantitative research expresses information numerically and qualitatively research provides more in-depth discussion. The document also outlines advantages and disadvantages of different research methods and gives examples.

1. RESEARCH
Benjamin Lawrenson

2. Terminology
■ Circulation
– How many copies of a print product that have been distributed
■ Hits
– How many times a certain webpage had been viewed
■ Box Office Figures
– How much money a film has made at the cinema
■ Ratings
– How something had been rated (4/5, 5 stars, 95% etc)
■ Sales
– How many products have been sold

3. Primary Research
■ Definition- where you gather the desired information yourself.
■ Advantages
– You can create your own research to get the information you need for your work
– You could ask extra questions during and interview
■ Disadvantages
– It can take a long time to set-up your research.You then have to gather your results and then present
them
– Finding the right people to ask can sometimes be a challenge
■ Example-
 Survey
 Interviews
 vox pops.

4. Secondary Research
Definition- Studying previously undertaken research
 Using existing research made by someone else in your own work.
Advantages
 The research has already been done for you.You just need to look at it and then
use it in your project.
 There can be a wide range of resources available
Disadvantages
 The research may not be quite what you were looking for
 The research might not always be easy to find
 You have to rely on how well others have researched
Example
 Internet research
 Library research
 Archive research

5. Quantitative Research
Definition-
 Expressed or expressible as a quantity
 Research that you can quantify/measure and put into percentages, fractions and numbers
Advantages
 Allows quick research to happen. Also allows you to get specific one sided answers.
Disadvantages
 Does not allow you to get in depth detailed answers that you can explain about.
Example-
 Sales
 Box Office figures
 Website hits
 TV ratings
 Closed questions
 Yes/No answers
 Tick Box

6. Qualitative Research
Definition
 Research that goes more in depth- finding out opinions/beliefs/reasoning
 Presented as full text or discussions
 Makes the person have to reflect and expand on their answer
Advantages-
 It does allow you go into detail about the research that you have acquired.
 It is fully written out properly so it can be easier to understand
Disadvantages-
 It will take longer to acquire the information.
 It will also take longer to write all you information out.
Example-
 Reviews
 Responses
 Discussions
 Forums

7. Audience Research
■ Definition
• Gathering Data to find out who uses the product and to decide who to target the product
too.
■ Advantages
• This will allow you to find out details about the people that you want to aim your product
at.
• It will also allow you to find out what sort of people use your product.
■ Disadvantages
• This will take some time to think about who you are wanting to aim it for.
• Also the targeted people might not be interested.
■ Example
• A survey.

8. Market Research
■ Definition
• Finding out about the market place where a product is sold
■ Advantages
• Allows you to see where about the product is most popular.
■ Disadvantages
• Might be hard to find out the research
■ Example
• Questionnaires.

9. Production Research
■ Definition.
• Gathering information and details that allow you to come up with the piece of
media.
■ Advantages.
• Allows you to create media the media based on the information that you have
found.
■ Disadvantages.
• Could cause a bias factor to for and by only using this method you wont know who
its aimed at.
■ Example.
• Vox pops.

10. Terminology
Objective
• Research that isn’t inspired by personal emotions or bias
opinions.
■ Subjective
• Research that has been inspired by personal emotion or bias
opinion.
■ Valid
If the research proposed make correct statement/point.
■ Reliable
• Research that make accurate and ongoing results.

11. Harvard Referencing
Name of the film being researched: Harry Potter.
Film: :Yates, D. (2011) Harry Potter Deathly Hallows II
Book: Rowling, JK. (2007) Harry Potter Deathly Hallows
Website: O'Hara, H. (2010)
Article: Grossman, L (2007)