This document defines and compares different types of research including primary, secondary, quantitative, qualitative, audience, market, and production research. It also discusses key terminology used in research such as circulation, hits, box office figures, ratings, and sales. Advantages and disadvantages are provided for each type of research as well as examples. Finally, the document covers objective vs subjective research, valid vs reliable research, and the Harvard referencing style.

1. Research
Jake

2. Terminology
• Circulation
– How many copies of a print product that have been
distributed.
• Hits
– How many times a certain web page can be viewed.
• Box Office Figures
– How much money a film has made in the cinima.
• Ratings
– How something gets rated.
• Sales
– How many products have been sold.

3. Primary Research
• Definition
– Research that you do yourself.
– The researcher and the audience are in direct contact with each
other.
• Advantages
– You can make some exsta questions.
– you can get your own research that you need for your work.
• Disadvantages
– if its an interview the audience mite not want to give some
information away.
– it can take a long time to get the information you want.
• Example
– interviews

4. Secondary Research
• Definition
- Where you can use existing research for your own work.
- Work on already completed research.
• Advantages
– all the research has been done for you.
– there could be a lot of stuff done for you.
• Disadvantages
– There mite not be the right research for you
– You mite not be able to find research.
• Example
- internet research.

5. Quantitative Research
• Definition
– Research that you can measure.
– You can put it into a percentage.
• Advantages
– Easy for people to understand.
– helps people figure something out.
• Disadvantages
– the research that is used may not be the hole thing.
– The research produced may be too abstract.
• Example
– Sales

6. Qualitative Research
• Definition
- research that goes more in depth.
- gives a full description.
• Advantages
- it gives all the information you need on something.
- it makes it easy for people to understand something.
• Disadvantages
- some information may be inaccurate.
• Example
– Reviews

7. Audience Research
• Definition
- finding out who consumes/uses a product.
• Advantages
- you can find out what type of people use your product
and make it more suitable for them
• Disadvantages
- if your not in the majority of people then the product
could get worse for you. Which will cause other types of
people to stop buying the product.
• Example
• Supermarkets

8. Market Research
• Definition
- finding out where a product is sold.
• Advantages
- it will make it easier to locate a product.
- you can find multiple places where it is sold and pick the
one that is the cheapest.
• Disadvantages
- that place mite suddenly not be selling the product.
• Example
– Target markets

9. Production Research
• Definition
- finding information required to create a piece of media.
• Advantages
- what ever your producing will be perfect.
- everything will be as you wanted it.
• Disadvantages
- you mite be able to find the required information.
• Example
– Advertising

10. Terminology
• Objective
– Research that is not influenced by personal opinions.
• Subjective
– Research that has been influenced be personal
opinions.
• Valid
– Whether the research is able to answer the intended
question.
• Reliable
– Research that produces accurate restluts.

11. Harvard Referencing
Name of the film being researched;
Director/Author (DATE of release/publication) Name of
film/book/webpage (URL if website/Magazine if an article)
1. McQuarrie, C. (2016) Jack Reacher
2. Blade, A.(2007) Beast Quest
3. Hurley, C. Chen, S. Karim, J.(2005) YouTube
4. Taylor, J.(1821) The Guardian