The first podcast discussed has no set format and covers different topics in a comedic way, usually featuring four people over 1.5 hours. Guests are sometimes brought on via green screen. The second podcast focuses on the current NBA season, presenting information formally but accessibly for basketball fans. The third, Ear Biscuits, is a top comedy podcast where YouTube stars Rhett and Link have interesting conversations with internet personalities. It uses an informal style without music or effects beyond voiceovers.

1. Research
Jack Reagan-Wallis

2. Existing Products
Link to the podcast/documentary;
https://www.youtube.com/playlist?list=PLUBVPK8x-XMjKAxGCwhQ2WxTvfqX8qRku
This podcast doesn’t have a format that they follow,
instead they discuss different topics and find comedy
within them. The full podcast lasts around 1 hour 30
mins and usually features four people. The show is very
informal, even though the topics they discuss are
sometimes quite scientific or political, it is still easy to
understand. Sometimes during the podcast they will
invite someone from the studio where they record, and
bring them to a green screen where they can tell either
a story or something that contributes to the
conversation. The only use of music is at the beginning
and end, this is during the intro screen and the end
credits.

3. Existing Products
Link to the podcast/documentary;
https://soundcloud.com/cbssportspodcasts
This podcast is all about basketball and the current season.
They discuss recent fixtures and how certain teams have
out-performed others. It is presented in a informal and
formal way, the information is presented in a way that
anyone listening can understand, but the language is a
little more formal. As it is an NBA podcast, the main
audience listening are basketball fans, so it needs to appeal
to all fans of the sport.

4. Existing Products
Link to the podcast/documentary;
https://soundcloud.com/earbiscuits
Ear Biscuits is an audio podcast which is ranked in the
top 20 comedy podcasts in America. It is hosted by Rhett
and Link who are two YouTube stars and the premise of
the show is to ‘have an interesting conversation with
someone interesting from the interesting internet’. It is a
very informal show as shown by the language they use,
and the questions they ask. They don’t use any music
during the podcast or any sound effects, voice overs are
the only thing used, for example, during ad reads.

5. Research Analysis
• What common features do the researched
products have?
– Interviews
– Voice overs & Theme music
– QnA’s
– Sound effects
• What aspects of the research will you include
within your on work?
– I will include theme music, sound effects and voice
overs in my podcast. I feel that these features could
improve it.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16+ • The sport appeals to everyone and the
podcast will be for anyone who is a fan of
the sport
Gender
Male • The language and content will appeal to
males more than females
Psychographic
Emulator • This demographic want to appear like
achievers to impress the opposite sex or for
the approval of their peers
Social Status
Lower / Middle
class
• This is the demographic group that are most
interested in the sport and learning about it,
so these are most likely to listen.