theory

1. Research
Luke young

2. Terminology
• Circulation
– How many copies of a print product that have been distributed
• Hits
– How many times a certain webpage had been viewed on a
website
• Box Office Figures
– How much money a film has made in the cinema
• Ratings
– How something had been rated e.g. rated 4/5 stars (95%)
• Sales
– How many products have been sold over a amount of time (a
year )

3. Primary Research
• Definition
– Research you do yourself
– Where the audience and the researcher in direct content
• Advantages
– You can create your own research to get the right info you need for your work
– You could ask extra questions during an interview
– If it is your own work then it wont be false information
– If you get more information then the work will be better
• Disadvantages
• It can take a long amount of time to set up and complete
• Finding the right people can be a challenge for the right answers
• If it takes time to complete you might miss out on other work or improving it
• If you cant find the right people they might not know what they are talking about
• Example
• Surveys and questions for the people
• Interviews

4. Secondary Research
• Definition
• Taking old research and looking into it
• Using work already made into your work
• Advantages
– The research is already there what you need
– You can use multiple resources for your work
• Disadvantages
• You might not be able to have what you want
• It might not be easy to find the right information what you want
• If you work with another person the research what they have might not be reliable
• Example
• Internet research
• Library research
• Archive research

5. Quantitative Research
• Definition
– Expressed or expressible as a quantity
– Research that you can quantify/measure and put into percentages
• Advantages
• You can find the right amount of info you don’t get do too much work
• You can ask people for their opinion and then put them into a survey and
then put them together and then you can come up with an answer
• Disadvantages
– You might get too many peoples answers so then it will be harder to get a final
answer
– The answers might be bias so then the final answer will be one sided so then you
wont get a mixed opinion
• Example
do you like the colour red yes or no?

6. Qualitative Research
• Definition
• The info that is more detailed you will have better answers
• It makes the people think for their answer so then they will answer in full detail
• Advantages
• You get to ask the people what they think about the product fully
• They can say what they want and then you get to improve in what is right and
wrong
• Disadvantages
• It can take time to do so then you might not be able to get more opinions for
people
• The people might not know what they are talking about so then you might get
answers what are false
• Example
– Why do you like the colour red?

7. Audience Research
• Definition
• Finding out who consumes the product and how
• Advantages
• You can find out what people like and dislike the product
• You can see why they like the product and dislike about it
• Disadvantages
• You can be bias to this product so then if you had the results if
you did a survey it would be one sided and unfair results
• Example
– Game companies use this to see what people like and dislike about the
product

8. Market Research
• Definition
• Finding out where the product is sold
• Advantages
• You can see where something is best sold so then you know what to
sell more
• You get to see how much money the sellers make with your product
• Disadvantages
• It can take time to see how much money you make so it might
make the sellers nervous to see the result
• Might not be what you was wanting
• Example
• Game companies find out where the game is sold best and if its less
popular in one place and more popular in one place

9. Production Research
• Definition
• Finding information and the right required information
for the piece of media
• Advantages
• You can see what the consumers want in improvement in
a product
• Disadvantages
• It can take a while for the information to come through
and then it will take longer to improve
• Example
• For example youtubers give their opinion on products
and then companies can improve on the faults

10. Terminology
• Objective
– Research that is not influenced by personal feelings or
opinions
• Subjective
– Research that has been influenced by personal feelings or
opinions
• Valid
– Whether the research proposed is able to answer the
intended outcome/questions
• Reliable
– Research that produced accurate and consistent results

11. Harvard Referencing
Name of the film being researched;
1. Goddard, j (2015) daredevil
2. Rowling, j.k (2000) The goblet of fire
3. Zuckerberg, M (2004) Facebook
4. Castle, M (2001) official Xbox magazine