This document defines key terminology used in research and outlines different types of research methods. It discusses the differences between primary and secondary research, quantitative and qualitative research, as well as audience, market, and production research. Advantages and disadvantages of each research type are provided. The document also defines objective and subjective research as well as valid and reliable research. Key terminology used in referencing, such as circulation, hits, box office figures, and ratings are defined.

1. Research
Luke young

2. Terminology
• Circulation
– How many copies of a print product that have been distributed
• Hits
– How many times a certain webpage had been viewed on a
website
• Box Office Figures
– How much money a film has made in the cinema
• Ratings
– How something had been rated e.g. rated 4/5 stars (95%)
• Sales
– How many products have been sold over a amount of time (a
year )

3. Primary Research
• Definition
– Research you do yourself
– Where the audience and the researcher in direct content
• Advantages
– You can create your own research to get the right info you need for your work
– You could ask extra questions during an interview
– If it is your own work then it wont be false information
– If you get more information then the work will be better
• Disadvantages
• It can take a long amount of time to set up and complete
• Finding the right people can be a challenge for the right answers
• If it takes time to complete you might miss out on other work or improving it
• If you cant find the right people they might not know what they are talking about
• Example
• Surveys and questions for the people
• Interviews

4. Secondary Research
• Definition
• Taking old research and looking into it
• Using work already made into your work
• Advantages
– The research is already there what you need
– You can use multiple resources for your work
• Disadvantages
• You might not be able to have what you want
• It might not be easy to find the right information what you want
• If you work with another person the research what they have might not be reliable
• Example
• Internet research
• Library research
• Archive research

5. Quantitative Research
• Definition
– Expressed or expressible as a quantity
– Research that you can quantify/measure and put into percentages
• Advantages
• You can find the right amount of info you don’t get do too much work
• You can ask people for their opinion and then put them into a survey and
then put them together and then you can come up with an answer
• Disadvantages
– You might get too many peoples answers so then it will be harder to get a final
answer
– The answers might be bias so then the final answer will be one sided so then you
wont get a mixed opinion
• Example
do you like the colour red yes or no?

6. Qualitative Research
• Definition
• The info that is more detailed you will have better answers
• It makes the people think for their answer so then they will answer in full detail
• Advantages
• You get to ask the people what they think about the product fully
• They can say what they want and then you get to improve in what is right and
wrong
• Disadvantages
• It can take time to do so then you might not be able to get more opinions for
people
• The people might not know what they are talking about so then you might get
answers what are false
• Example
– Why do you like the colour red?

7. Audience Research
• Definition
• Finding out who consumes the product and how
• Advantages
• You can find out what people like and dislike the product
• You can see why they like the product and dislike about it
• Disadvantages
• You can be bias to this product so then if you had the results if
you did a survey it would be one sided and unfair results
• Example
– Game companies use this to see what people like and dislike about the
product

8. Market Research
• Definition
• Finding out where the product is sold
• Advantages
• You can see where something is best sold so then you know what to
sell more
• You get to see how much money the sellers make with your product
• Disadvantages
• It can take time to see how much money you make so it might
make the sellers nervous to see the result
• Might not be what you was wanting
• Example
• Game companies find out where the game is sold best and if its less
popular in one place and more popular in one place

9. Production Research
• Definition
• Finding information and the right required information
for the piece of media
• Advantages
• You can see what the consumers want in improvement in
a product
• Disadvantages
• It can take a while for the information to come through
and then it will take longer to improve
• Example
• For example youtubers give their opinion on products
and then companies can improve on the faults

10. Terminology
• Objective
– Research that is not influenced by personal feelings or
opinions
• Subjective
– Research that has been influenced by personal feelings or
opinions
• Valid
– Whether the research proposed is able to answer the
intended outcome/questions
• Reliable
– Research that produced accurate and consistent results

11. Harvard Referencing
Name of the film being researched;
1. Goddard, j (2015) daredevil
2. Rowling, j.k (2000) The goblet of fire
3. Zuckerberg, M (2004) Facebook
4. Castle, M (2001) official Xbox magazine