SlideShare a Scribd company logo
Research
James Pateman
Terminology
• Circulation- The public availability or knowledge of
something.
• Hits- The amount of downloads or views a media
product has.
• Box Office Figures- The amount of ticket sales for a
movie/ event.
• Ratings- The level of quality a product is rated.
• Sales- The amount of said product bought.
Primary Research
• Definition
– Primary research is research you conducted yourself that is new,
rather than using other resources such as Wikipedia and google.
• Advantages
– You did the research yourself so you now how accurate it is, you
also can ask specific questions to get the answers you
particularly need.
• Disadvantages
– Doing the research yourself can sometimes be costly which has
a negative impact on the person conducting it, It also can be
very time consuming.
• Example
- Surveys, questionnaires and close group interviews.
Secondary Research
• Definition
– Secondary research is where you gather information using
existing data that has already been researched by someone else
• Advantages
– Advantages of this are that you get a broader range of data
meaning more detailed results.
• Disadvantages
– Although the results maybe more detailed it does not
necessarily mean they are more accurate, the data you found
might be incorrect or you may interpret it wrong.
• Example
– Textbooks, Wikipedia, Google, articles and government data.
Quantitative Research
• Definition
– Quantitative research is based on statistics and facts, mostly
number orientated.
• Advantages
– Advantages of this are that your data is simplified into
percentages, fractions and ratings, this means it is easier to
understand.
• Disadvantages
– Disadvantages of this are that not all answers can be simplified
to percentages and numbers, which means your data may not
be as detailed or as accurate as if you did qualitative research.
• Example
– ‘In our survey 9/10 dentists recommend Colgate’
Qualitative Research
• Definition
Qualitative research is where the questions asked are answered in
detail with explanations of their thinking and reasoning.
• Advantages
Advantages of this are your answers are more detailed and
descriptive giving the researcher a better understanding and view of
the people answering the questions.
• Disadvantages
Disadvantages of this are your answers could get cluttered and their
maybe some confusion with your results as they would all be different
and it would be hard to show results as a collective.
• Example
Focus groups, interviews and vox pop.
Audience Research
• Definition
Research where you find out who would consume/use the product
your researching for.
• Advantages
Advantages of this are you get to see who would engage and
buy/use your product therefore being able to pin point your target
audience.
• Disadvantages
Disadvantages of this are it would be very difficult and time
consuming to cover every potential audience member and your data
may not entirely be correct.
• Example
Market researches both online and in a focus group.
Market Research
• Definition
Market research is where you gather information about customers needs
and appeals.
• Advantages
Advantages of this are that you can find a gap in the market for your
product and can make any changes to it regarding customer satisfaction
• Disadvantages
Disadvantages of this are that market research is time consuming and
costly, the longer the research takes the more costly it is.
• Example
Focus groups where a company ask specific questions about a product.
Production Research
• Definition
Production research is where a company researches how they will create
their product i.e. what materials to use, how much they cost, how to put
them together etc.
• Advantages
Advantages of this are that the company knows the most efficient way of
how to produce the product in a cost effective way.
• Disadvantages
Disadvantages of this are production research can be very time consuming
and depending on how the company does it could be a waste of resources
and money, since you would be researching a particular method you may miss
out on a better more efficient way.
• Example
– You can conduct production research through market research,
in order to determine whether a products income would out
way its outcome.
Terminology
• Objective
– Where you have no personal attachment or influence to a
certain product therefore giving it a non biased view.
• Subjective
– Where you have a particular opinion/feeling about a
product such as personal attachment.
• Valid
– Whether or not a piece of information is relevant to the
research
• Reliable
- Whether or not a piece of information is trustworthy or factual.
Harvard Referencing
Name of the film being researched; Hunger games
1. Jacobson.N & Kilik.J (2012) The Hunger Games
2. Collins.S (2008) The Hunger Games
3. Collins. S (2008) The Hunger Games www.thehungergames.co.uk
4. Leigh.D (2015) How the hunger games staged a revolution.
https://www.theguardian.com/film/2015/nov/18/how-the-hunger-games-mockingjay-part-2-
staged-a-revolution

More Related Content

What's hot

Theory research pro-forma
Theory  research pro-formaTheory  research pro-forma
Theory research pro-forma
Reed Cunningham
 
Theory research v2 pro-forma
Theory  research v2 pro-formaTheory  research v2 pro-forma
Theory research v2 pro-forma
AllanGodin
 
Theory research pro-forma
Theory  research pro-formaTheory  research pro-forma
Theory research pro-forma
Daniel Thompson
 
Theory research pro-forma
Theory  research pro-formaTheory  research pro-forma
Theory research pro-forma
rachel haw
 
Theory research pro-forma
Theory  research pro-forma Theory  research pro-forma
Theory research pro-forma
KodiHobbs
 
Theory research pro-forma
Theory  research pro-formaTheory  research pro-forma
Theory research pro-forma
HarryAllinson1
 
Research theory pro forma
Research theory pro formaResearch theory pro forma
Research theory pro forma
LilGabbo64
 
Research theory
Research theoryResearch theory
Research theory
AlexGraham56
 
Theory
Theory Theory
Theory
Simran Jabbal
 
QuestionPro Audience Webinar - How to Improve Data Quality For Your Research
QuestionPro Audience Webinar - How to Improve Data Quality For Your ResearchQuestionPro Audience Webinar - How to Improve Data Quality For Your Research
QuestionPro Audience Webinar - How to Improve Data Quality For Your Research
QuestionPro
 
Theory Research
Theory  Research Theory  Research
Theory Research
Jordannekay99
 
Pob stage 2 marketing seminar 6 post students
Pob stage 2 marketing   seminar 6 post studentsPob stage 2 marketing   seminar 6 post students
Pob stage 2 marketing seminar 6 post students
jowebbpearson
 
The Art of Asking Survey Questions: 7 Survey-Writing Don'ts
The Art of Asking Survey Questions: 7 Survey-Writing Don'tsThe Art of Asking Survey Questions: 7 Survey-Writing Don'ts
The Art of Asking Survey Questions: 7 Survey-Writing Don'ts
HubSpot
 
MVP and Customer Interviews - USC Workshop
MVP and Customer Interviews - USC WorkshopMVP and Customer Interviews - USC Workshop
MVP and Customer Interviews - USC Workshop
Paul Orlando
 
Sem i objective 2.06 powerpoint
Sem i objective 2.06 powerpointSem i objective 2.06 powerpoint
Sem i objective 2.06 powerpointgrantdeaton
 
The Do’s and Don’ts Of Survey Design
The Do’s and Don’ts Of Survey DesignThe Do’s and Don’ts Of Survey Design
The Do’s and Don’ts Of Survey Designdoctorrjp
 

What's hot (18)

Theory research pro-forma
Theory  research pro-formaTheory  research pro-forma
Theory research pro-forma
 
Theory research v2 pro-forma
Theory  research v2 pro-formaTheory  research v2 pro-forma
Theory research v2 pro-forma
 
Theory research pro-forma
Theory  research pro-formaTheory  research pro-forma
Theory research pro-forma
 
Theory research pro-forma
Theory  research pro-formaTheory  research pro-forma
Theory research pro-forma
 
Theory research pro-forma
Theory  research pro-forma Theory  research pro-forma
Theory research pro-forma
 
Theory research pro-forma
Theory  research pro-formaTheory  research pro-forma
Theory research pro-forma
 
Research theory pro forma
Research theory pro formaResearch theory pro forma
Research theory pro forma
 
Research theory
Research theoryResearch theory
Research theory
 
Theory
Theory Theory
Theory
 
QuestionPro Audience Webinar - How to Improve Data Quality For Your Research
QuestionPro Audience Webinar - How to Improve Data Quality For Your ResearchQuestionPro Audience Webinar - How to Improve Data Quality For Your Research
QuestionPro Audience Webinar - How to Improve Data Quality For Your Research
 
Theory Research
Theory  Research Theory  Research
Theory Research
 
Case Study Method
Case Study MethodCase Study Method
Case Study Method
 
Pob stage 2 marketing seminar 6 post students
Pob stage 2 marketing   seminar 6 post studentsPob stage 2 marketing   seminar 6 post students
Pob stage 2 marketing seminar 6 post students
 
The Art of Asking Survey Questions: 7 Survey-Writing Don'ts
The Art of Asking Survey Questions: 7 Survey-Writing Don'tsThe Art of Asking Survey Questions: 7 Survey-Writing Don'ts
The Art of Asking Survey Questions: 7 Survey-Writing Don'ts
 
MVP and Customer Interviews - USC Workshop
MVP and Customer Interviews - USC WorkshopMVP and Customer Interviews - USC Workshop
MVP and Customer Interviews - USC Workshop
 
Sem i objective 2.06 powerpoint
Sem i objective 2.06 powerpointSem i objective 2.06 powerpoint
Sem i objective 2.06 powerpoint
 
Chapter 13
Chapter 13Chapter 13
Chapter 13
 
The Do’s and Don’ts Of Survey Design
The Do’s and Don’ts Of Survey DesignThe Do’s and Don’ts Of Survey Design
The Do’s and Don’ts Of Survey Design
 

Similar to Theory research pro- 1

Theory - Research Pro-Forma
Theory - Research Pro-FormaTheory - Research Pro-Forma
Theory - Research Pro-Forma
TamzinTwose
 
Theory research pro-forma compleated
Theory  research pro-forma compleatedTheory  research pro-forma compleated
Theory research pro-forma compleated
Media Studies
 
Theory (Research)
Theory (Research)Theory (Research)
Theory (Research)
LeahBrackpool1
 
Theory research pro-forma (amy-rose foster)
Theory  research pro-forma (amy-rose foster)Theory  research pro-forma (amy-rose foster)
Theory research pro-forma (amy-rose foster)
amy foster
 
Theory research pro-forma
Theory  research pro-formaTheory  research pro-forma
Theory research pro-forma
Media Studies
 
Theory research pro-forma
Theory  research pro-formaTheory  research pro-forma
Theory research pro-forma
louis harman
 
Theory research pro-forma
Theory  research pro-formaTheory  research pro-forma
Theory research pro-forma
Allison Hewitt
 
Theory research pro-forma
Theory  research pro-formaTheory  research pro-forma
Theory research pro-forma
Allison Hewitt
 
Research Theory Pro-Forma (1).pptx
Research Theory Pro-Forma (1).pptxResearch Theory Pro-Forma (1).pptx
Research Theory Pro-Forma (1).pptx
BenjaminBirney1
 
Theory research-2
Theory  research-2Theory  research-2
Theory research-2
Aaron Clayton
 
Theory research pro-forma
Theory  research pro-formaTheory  research pro-forma
Theory research pro-forma
Tahmid Ahmed
 
Theory research pro-forma
Theory  research pro-formaTheory  research pro-forma
Theory research pro-forma
DominikBalint
 
Research comparison pro forma
Research comparison pro formaResearch comparison pro forma
Research comparison pro forma
kallum-sykes
 
Theory research pro-forma
Theory  research pro-formaTheory  research pro-forma
Theory research pro-forma
ThomasBond14
 
Theory research pro-forma
Theory  research pro-formaTheory  research pro-forma
Theory research pro-forma
Luke Ross
 
Theory research pro-forma
Theory  research pro-formaTheory  research pro-forma
Theory research pro-forma
Luke Ross
 
Project 2 Theory: Research
Project 2 Theory: ResearchProject 2 Theory: Research
Project 2 Theory: Research
CaffreyBrowning
 
Research Theory Final.pptx
Research Theory Final.pptxResearch Theory Final.pptx
Research Theory Final.pptx
lorrainelaconico
 
Theory research pro-forma
Theory  research pro-formaTheory  research pro-forma
Theory research pro-forma
kallum-sykes
 

Similar to Theory research pro- 1 (20)

Theory - Research Pro-Forma
Theory - Research Pro-FormaTheory - Research Pro-Forma
Theory - Research Pro-Forma
 
Theory research
Theory researchTheory research
Theory research
 
Theory research pro-forma compleated
Theory  research pro-forma compleatedTheory  research pro-forma compleated
Theory research pro-forma compleated
 
Theory (Research)
Theory (Research)Theory (Research)
Theory (Research)
 
Theory research pro-forma (amy-rose foster)
Theory  research pro-forma (amy-rose foster)Theory  research pro-forma (amy-rose foster)
Theory research pro-forma (amy-rose foster)
 
Theory research pro-forma
Theory  research pro-formaTheory  research pro-forma
Theory research pro-forma
 
Theory research pro-forma
Theory  research pro-formaTheory  research pro-forma
Theory research pro-forma
 
Theory research pro-forma
Theory  research pro-formaTheory  research pro-forma
Theory research pro-forma
 
Theory research pro-forma
Theory  research pro-formaTheory  research pro-forma
Theory research pro-forma
 
Research Theory Pro-Forma (1).pptx
Research Theory Pro-Forma (1).pptxResearch Theory Pro-Forma (1).pptx
Research Theory Pro-Forma (1).pptx
 
Theory research-2
Theory  research-2Theory  research-2
Theory research-2
 
Theory research pro-forma
Theory  research pro-formaTheory  research pro-forma
Theory research pro-forma
 
Theory research pro-forma
Theory  research pro-formaTheory  research pro-forma
Theory research pro-forma
 
Research comparison pro forma
Research comparison pro formaResearch comparison pro forma
Research comparison pro forma
 
Theory research pro-forma
Theory  research pro-formaTheory  research pro-forma
Theory research pro-forma
 
Theory research pro-forma
Theory  research pro-formaTheory  research pro-forma
Theory research pro-forma
 
Theory research pro-forma
Theory  research pro-formaTheory  research pro-forma
Theory research pro-forma
 
Project 2 Theory: Research
Project 2 Theory: ResearchProject 2 Theory: Research
Project 2 Theory: Research
 
Research Theory Final.pptx
Research Theory Final.pptxResearch Theory Final.pptx
Research Theory Final.pptx
 
Theory research pro-forma
Theory  research pro-formaTheory  research pro-forma
Theory research pro-forma
 

More from Media Studies

radio advert proposal (1).docx
radio advert proposal (1).docxradio advert proposal (1).docx
radio advert proposal (1).docx
Media Studies
 
coca cola game proposal.docx
coca cola game proposal.docxcoca cola game proposal.docx
coca cola game proposal.docx
Media Studies
 
3. formal proposal
3. formal proposal3. formal proposal
3. formal proposal
Media Studies
 
Project 1 communication methods pro forma
Project 1 communication methods pro formaProject 1 communication methods pro forma
Project 1 communication methods pro forma
Media Studies
 
Communication Methods Planning
Communication Methods PlanningCommunication Methods Planning
Communication Methods Planning
Media Studies
 
3. formal proposal radio
3. formal proposal radio3. formal proposal radio
3. formal proposal radio
Media Studies
 
Project 1 communication methods pro forma
Project 1 communication methods pro formaProject 1 communication methods pro forma
Project 1 communication methods pro forma
Media Studies
 
6. production refection of tools
6. production refection of tools6. production refection of tools
6. production refection of tools
Media Studies
 
5. fmp pre production
5. fmp pre production5. fmp pre production
5. fmp pre production
Media Studies
 
3. fmp production experiments(3)
3. fmp production experiments(3)3. fmp production experiments(3)
3. fmp production experiments(3)
Media Studies
 
3. fmp production experiments (4)
3. fmp production experiments (4)3. fmp production experiments (4)
3. fmp production experiments (4)
Media Studies
 
3. fmp production experiments (2)
3. fmp production experiments (2)3. fmp production experiments (2)
3. fmp production experiments (2)
Media Studies
 
3. fmp production experiments (1)
3. fmp production experiments (1)3. fmp production experiments (1)
3. fmp production experiments (1)
Media Studies
 
2. fmp research (1)
2. fmp research (1)2. fmp research (1)
2. fmp research (1)
Media Studies
 
1. fmp initial plans (3)
1. fmp initial plans (3)1. fmp initial plans (3)
1. fmp initial plans (3)
Media Studies
 
7. evaluation(4)[1](1)
7. evaluation(4)[1](1)7. evaluation(4)[1](1)
7. evaluation(4)[1](1)
Media Studies
 
6.%20 production%20reflection(4)[1] 2
6.%20 production%20reflection(4)[1] 26.%20 production%20reflection(4)[1] 2
6.%20 production%20reflection(4)[1] 2
Media Studies
 
5.%20 script[1]
5.%20 script[1]5.%20 script[1]
5.%20 script[1]
Media Studies
 

More from Media Studies (20)

radio advert proposal (1).docx
radio advert proposal (1).docxradio advert proposal (1).docx
radio advert proposal (1).docx
 
coca cola game proposal.docx
coca cola game proposal.docxcoca cola game proposal.docx
coca cola game proposal.docx
 
Creative club
Creative clubCreative club
Creative club
 
3. formal proposal
3. formal proposal3. formal proposal
3. formal proposal
 
Project 1 communication methods pro forma
Project 1 communication methods pro formaProject 1 communication methods pro forma
Project 1 communication methods pro forma
 
Communication Methods Planning
Communication Methods PlanningCommunication Methods Planning
Communication Methods Planning
 
3. formal proposal radio
3. formal proposal radio3. formal proposal radio
3. formal proposal radio
 
Project 1 communication methods pro forma
Project 1 communication methods pro formaProject 1 communication methods pro forma
Project 1 communication methods pro forma
 
6. production refection of tools
6. production refection of tools6. production refection of tools
6. production refection of tools
 
5. fmp pre production
5. fmp pre production5. fmp pre production
5. fmp pre production
 
3. fmp production experiments(3)
3. fmp production experiments(3)3. fmp production experiments(3)
3. fmp production experiments(3)
 
4. proposal
4. proposal4. proposal
4. proposal
 
3. fmp production experiments (4)
3. fmp production experiments (4)3. fmp production experiments (4)
3. fmp production experiments (4)
 
3. fmp production experiments (2)
3. fmp production experiments (2)3. fmp production experiments (2)
3. fmp production experiments (2)
 
3. fmp production experiments (1)
3. fmp production experiments (1)3. fmp production experiments (1)
3. fmp production experiments (1)
 
2. fmp research (1)
2. fmp research (1)2. fmp research (1)
2. fmp research (1)
 
1. fmp initial plans (3)
1. fmp initial plans (3)1. fmp initial plans (3)
1. fmp initial plans (3)
 
7. evaluation(4)[1](1)
7. evaluation(4)[1](1)7. evaluation(4)[1](1)
7. evaluation(4)[1](1)
 
6.%20 production%20reflection(4)[1] 2
6.%20 production%20reflection(4)[1] 26.%20 production%20reflection(4)[1] 2
6.%20 production%20reflection(4)[1] 2
 
5.%20 script[1]
5.%20 script[1]5.%20 script[1]
5.%20 script[1]
 

Recently uploaded

"Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe..."Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe...
SACHIN R KONDAGURI
 
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
Nguyen Thanh Tu Collection
 
A Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in EducationA Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in Education
Peter Windle
 
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdfAdversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
Po-Chuan Chen
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
BhavyaRajput3
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
JosvitaDsouza2
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
Celine George
 
CACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdfCACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdf
camakaiclarkmusic
 
Lapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdfLapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdf
Jean Carlos Nunes Paixão
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
Jisc
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
Thiyagu K
 
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
Levi Shapiro
 
Palestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptxPalestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptx
RaedMohamed3
 
The geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideasThe geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideas
GeoBlogs
 
678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf
CarlosHernanMontoyab2
 
Acetabularia Information For Class 9 .docx
Acetabularia Information For Class 9  .docxAcetabularia Information For Class 9  .docx
Acetabularia Information For Class 9 .docx
vaibhavrinwa19
 
Home assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdfHome assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdf
Tamralipta Mahavidyalaya
 
Additional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdfAdditional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdf
joachimlavalley1
 
The Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptxThe Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptx
DhatriParmar
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
MysoreMuleSoftMeetup
 

Recently uploaded (20)

"Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe..."Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe...
 
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
 
A Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in EducationA Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in Education
 
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdfAdversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
 
CACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdfCACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdf
 
Lapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdfLapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdf
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
 
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
 
Palestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptxPalestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptx
 
The geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideasThe geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideas
 
678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf
 
Acetabularia Information For Class 9 .docx
Acetabularia Information For Class 9  .docxAcetabularia Information For Class 9  .docx
Acetabularia Information For Class 9 .docx
 
Home assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdfHome assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdf
 
Additional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdfAdditional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdf
 
The Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptxThe Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptx
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
 

Theory research pro- 1

  • 2. Terminology • Circulation- The public availability or knowledge of something. • Hits- The amount of downloads or views a media product has. • Box Office Figures- The amount of ticket sales for a movie/ event. • Ratings- The level of quality a product is rated. • Sales- The amount of said product bought.
  • 3. Primary Research • Definition – Primary research is research you conducted yourself that is new, rather than using other resources such as Wikipedia and google. • Advantages – You did the research yourself so you now how accurate it is, you also can ask specific questions to get the answers you particularly need. • Disadvantages – Doing the research yourself can sometimes be costly which has a negative impact on the person conducting it, It also can be very time consuming. • Example - Surveys, questionnaires and close group interviews.
  • 4. Secondary Research • Definition – Secondary research is where you gather information using existing data that has already been researched by someone else • Advantages – Advantages of this are that you get a broader range of data meaning more detailed results. • Disadvantages – Although the results maybe more detailed it does not necessarily mean they are more accurate, the data you found might be incorrect or you may interpret it wrong. • Example – Textbooks, Wikipedia, Google, articles and government data.
  • 5. Quantitative Research • Definition – Quantitative research is based on statistics and facts, mostly number orientated. • Advantages – Advantages of this are that your data is simplified into percentages, fractions and ratings, this means it is easier to understand. • Disadvantages – Disadvantages of this are that not all answers can be simplified to percentages and numbers, which means your data may not be as detailed or as accurate as if you did qualitative research. • Example – ‘In our survey 9/10 dentists recommend Colgate’
  • 6. Qualitative Research • Definition Qualitative research is where the questions asked are answered in detail with explanations of their thinking and reasoning. • Advantages Advantages of this are your answers are more detailed and descriptive giving the researcher a better understanding and view of the people answering the questions. • Disadvantages Disadvantages of this are your answers could get cluttered and their maybe some confusion with your results as they would all be different and it would be hard to show results as a collective. • Example Focus groups, interviews and vox pop.
  • 7. Audience Research • Definition Research where you find out who would consume/use the product your researching for. • Advantages Advantages of this are you get to see who would engage and buy/use your product therefore being able to pin point your target audience. • Disadvantages Disadvantages of this are it would be very difficult and time consuming to cover every potential audience member and your data may not entirely be correct. • Example Market researches both online and in a focus group.
  • 8. Market Research • Definition Market research is where you gather information about customers needs and appeals. • Advantages Advantages of this are that you can find a gap in the market for your product and can make any changes to it regarding customer satisfaction • Disadvantages Disadvantages of this are that market research is time consuming and costly, the longer the research takes the more costly it is. • Example Focus groups where a company ask specific questions about a product.
  • 9. Production Research • Definition Production research is where a company researches how they will create their product i.e. what materials to use, how much they cost, how to put them together etc. • Advantages Advantages of this are that the company knows the most efficient way of how to produce the product in a cost effective way. • Disadvantages Disadvantages of this are production research can be very time consuming and depending on how the company does it could be a waste of resources and money, since you would be researching a particular method you may miss out on a better more efficient way. • Example – You can conduct production research through market research, in order to determine whether a products income would out way its outcome.
  • 10. Terminology • Objective – Where you have no personal attachment or influence to a certain product therefore giving it a non biased view. • Subjective – Where you have a particular opinion/feeling about a product such as personal attachment. • Valid – Whether or not a piece of information is relevant to the research • Reliable - Whether or not a piece of information is trustworthy or factual.
  • 11. Harvard Referencing Name of the film being researched; Hunger games 1. Jacobson.N & Kilik.J (2012) The Hunger Games 2. Collins.S (2008) The Hunger Games 3. Collins. S (2008) The Hunger Games www.thehungergames.co.uk 4. Leigh.D (2015) How the hunger games staged a revolution. https://www.theguardian.com/film/2015/nov/18/how-the-hunger-games-mockingjay-part-2- staged-a-revolution

Editor's Notes

  1. Provide definitions for each term
  2. Provide definitions
  3. 1. Film, 2.Book, 3. Website, 4. Magazine Article