This document defines and provides examples of different types of research used for projects including primary, secondary, quantitative, qualitative, audience, market, and production research. It also defines key terminology used in research such as circulation, hits, box office figures, ratings, and sales. Additionally, it discusses the advantages and disadvantages of different research methods and provides an example of a Harvard referencing for a film.

1. Research
ALEX GRAHAM

2. Terminology
 Circulation
 Circulation is about how many copies of a print product
that have been distributed
 Hits
 How many times a certain webpage had been viewed.
 Box Office Figures
 How much money a film has made at the cinema.
 Ratings
 How something is rated for example 1-5 star
 Sales
 How many products have been sold.

3. Primary Research
 Definition
 Primary research is where you find your out your own information on
what your project is.
 Advantages
 The advantages of primary research is that it is your own research and
you can decide where to look which makes you look independent.
 Disadvantages
 There's only one person getting the information therefore it may take a
lot longer to get valuable info
 Example questionnaires

4. Secondary Research
 Definition
 Secondary research is when you take information from
another source and use it for you own purpose.
 Advantages
 You don’t have to do any proper research for example
if there is a documentary you can just use it and make
notes.
 Disadvantages
 The source that you are using may not cover everything your
researching.
 Example
 Internet

5. Quantitative Research
 Definition
 Expressed or expressible as a quantity
 Research that you can quantify
 Advantages
 Results show the answers in a pattern .
 Most questions only need a simple one word answer
 Disadvantages
 Having a one word answer can sometimes be confusing for
someone to understand.
 Example
 Surveys and research.

6. Qualitative Research
 Definition
 The research goes into more depth asking for opinions and beliefs.
 Advantages
 Your getting detailed information which can be reflected on by the reader. This will
broaden your knowledge on the subject.
 Disadvantages
 Some people find it easier to get straight simple information which is much simpler
to remember.
 It may require too much research for some.
 Example
 Focus groups

7. Audience Research
 Definition
 Audience research is where the public research what they like and wish for.
Advantages
 You can easily meet your target audience by getting feedback.
 Disadvantages
 There is a chance the product you end up making is nothing like
your original idea .
 Example
 To Find out what car everyone prefers you would set up a survey.

8. Market Research
 Definition
 Finding out about the market place where a product is sold.
 Advantages
 You can find out what kind of products are been sold in the market.
 Disadvantages
 You cant find out the exact target audience from market research
 Example
 A group of people going out and do surveys or have personal interviews .

9. Production Research
 Definition
 Production research is where you research a product about a certain products specific
information such as certain characteristics the product will contain.
 Advantages
 It allows companies to decide on factors that might affect their product.
 Disadvantages
 The information provided might not be correct if it is used by websites such as
Wikipedia.
 Example
 Help people assess how much customers are willing to pay for an iPhone 10.

10. Terminology
 Objective
 Objective research is not influenced by personal feelings or opinions.
 Subjective
 Subjective is influenced by personal feelings or opinions.
 Valid
Valid research is used to answer the intended outcome/question.
 Reliable
 Reliable research produces accurate and consistent results.

11. Harvard Referencing
Name of the film being researched;
 Wright, E. (2007)Hot Fuzz
 Archer, N (2017) Studying Hot Fuzz
 BBFC (2007) Hot Fuzz
[http://www.bbfc.co.uk/releases/hot-fuzz-2007]
 Chilton, M (2014) Hot Fuzz, review
[https://www.telegraph.co.uk/culture/film/filmreviews/
11099304/Hot-Fuzz-review.html]