The document provides an analysis of existing game products. It notes that the researched products commonly had clear themes represented in their logos to draw in target audiences. They also featured distinct color schemes related to the game's theme. When developing their own work, the researcher plans to include visually matching the game's theme through colors and characters tailored to their intended audience. Pink and warm palettes will be used to appeal to girls for a more fashion-oriented game. Distinct themes and audiences will be represented through visual elements.

1. Research
Amy Foster

2. Existing Product
A big bold title that attracts
the audience in especially if
this game is well known.
A clear blue and green colour
scheme that is very related to the
actual game with the blue and
green representing homes and
living.
A logo with a theme running
throughout, with this green
diamond 3d logo that is very clear
on the eye to people that play the
Sims before.
Old people included which shows
anyone can play it
A lot of different race and
age people which shows
that anyone can really play
and enjoy it.
A lot of different colours however not
too bright as don’t want to take the
attention away from the main focal
point.
A lot of different advertising and
brands that are well known have been
showcased on the front cover which
will attract people that will know
these brands.
Can personalize your own sim to
make them your own and I think
this is a good idea as it makes the
player more involved in each
games.
A lot going on in the corners
that people will see for
example the big MAC word
will draw the attention of
viewers especially people
that known these brands.

3. Existing Product
In this game there are a lot of different
barriers which you have to avoid getting
hit by, I think that this works well as it is
able to be played by anyone of any each
or race.
The colours are very bland however
work well as it looks as if it is the sky
and I think that this works as it is set
in a scene with a bird.
The colours are
very gender
neutral as they
don’t really target
either males or
females
The actual bird that is
used in this game is in the
logo and is a very simple
design therefore it is very
easily used and well
known I think that this
works well as it means
people can spot it easily.
The actual logo is
very minimalistic
therefore it is very
easy to say and easy
to spot and I think
that this works quite
well as the name
goes with the actual
game as well is very
catchy and
remember able
Different levels are
unlocked when you
pass certain things
therefore this attracts
all audiences

4. Existing Product
The bright pink colours and pink
backgrounds contribute to the very
girly parts of this game. I think that
this is for the viewer as the bright
pink stands out and is well known to
being suited more towards girls.
All the interior is aimed
more so towards a
younger audience and
more females as
everything is very pink
and bright coloured.
the layout of this
game is very
simple and easy as
I think it is aimed
at a younger
audience
In this game you get to change
your character to make it your
own, therefore I think that it is a
very personalized game and this
will attract more people
They have made the
characters very realistic
which makes the player
feel as if they are actually
in the game.
There are a lot of
different props which
draw the attention of the
viewer as it means they
get more options on what
to do
You can change your own
character to make it
whatever you want so
therefore for the player this
means it can be more
personalized.

5. Existing Product the background of this game
is very warm/girl orientated
colours and mix in well with
the whole sweet theme and
makes the viewer feel more
warm and happy.
In this there are a lot of
bear and different kinds
of sweets and I think that
this attracts the audience
as it can be played by
many different age ranges
and people from different
backgrounds as there are
no limits.
For this game the logo doesn’t really have anything
that links from the actual game itself however I
think that the logo really works well as the name
fits well and is catchy for the viewer I also think
that it will attract the right type of audience that
they are looking for, which would be more girls and
girly people.
The characters in
this game are very
animated and link
in with the actual
game as I think
that the whole
theme of this
game is very make
believe and all
about fairy tales
therefore I think
that these
characters work
well here.
The pinks and bubbly
themes that are in this
game work well with
theme of this game.

6. Research Analysis
• What common features do the researched
products have?
• In my research there are a few common features for example in all of them there was a clear
theme of the game in the actual logo therefore I think that this works well, I also see a lot of
clear colour themes and I think that this works well as it draws in a good attention from the
specific target audience as it will attract them more if they see a clear colour scheme that
they can relate to.
• What aspects of the research will you include
within your on work?
– In my own work I will include some of these good aspects for example in my own work I
will make sure that the visuals really match the actual game for example because I plan
to do a more fashionable game I will most likely use more things that are aimed at girls
and more of a pink/warm colour pallete, I will also use more characters that I think my
target audience are more likely to play with and actually want to.

7. Bibliography

8. Bibliography
1. Developer. (Year of Release) Game’s Name
anon. (2000). sims the game. Available: https://www.origin.com/gbr/en-
us/store/the-sims/the-sims-4. Last accessed 15/02/2019.
anon. (2006). barbie game. Available: https://play.barbie.com/en-gb/games.
Last accessed 15/02/2019.
anon. (2013). flappy bird. Available: https://flappybird.io/. Last accessed
15/02/2019.
anon. (2012). Candy Crush Saga. Available:
https://king.com/game/candycrush. Last accessed 15/02/2019.