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1. Research
Hayden

2. Existing Product
I choose this game clip because it was something like the game that I wanted to base it from because you
have to get as far as you can and you have to dodge the people on the ground or they will kill you and you
have to touch the squares an they give you some points and they add up.
The location of the game is outdoors and it looks like somewhere where there is some mountains and a few
green places, the angle of the game is in third person and the effects that they have used in the video is that
they have moved the background to show that he is walking along the wall. The lighting that they have used
in this game is that they have made it bright and they have made the effect that it is during the day and it’s a
nice day the costumes that they have used to make this is they have used the costume of Mario the props
that have been used in this game is that they have used mountains and grass in the background and they
have used like a brick effect for what he is walking on an they have also used some squared bricks in the air
for the things that you can jump onto and get points from.
This game makes people want to buy it and play it because it looks really good with the nice weather and it
doesn’t look to hard to get some points and people might just want to play an easier game.
The gameplay convoy's meaning to the audience to show a bit about the game and show the what they
should be expecting from the game and then they would be able to see if they would enjoy it or not
The target audience for Mario is any over the age of 5 because this game was made for anyone who would
like the game.

3. Existing Product
This product is similar to my own because it is going to be something that I would use to advertise my game
to get it out there and make a lot more people want to buy it because if the poster looks good then the
game should look good, the poster doesn’t really have a location because it is really dark, the angle that has
been used is that he is like on a side jumping. The effect that has been used is that they have put like a
yellow glow behind the text to make it stand out a little bit more, the lighting that has been used is like really
dark colours but some of the things have been made brighter like the person, text and the coins in the
background to make it stand out. The costume that have been used is just the clothes that Mario wears all of
the time. The props that have been used are they coins that are in the background that you have to collect in
the game. The font hat has been used in this poster is like big and bold so you can read it and it stand out a
lot, this appeals to the audience because the text stands out a lot because it is bright bold and it is easy to
read and it make people want to buy it because it is simple and it doesn’t need much to make it good.
The poster convoy's meaning to the audience to get the game advertised to make people want to buy it and
it normally has the main characters on the front and it also has the name of the game it big letters this
advertises the game because it is quick to look at a poster If the things are big and stand out and you would
be able to see it at a distance. This posters target audience was for over 5 year olds and it is there to get the
game out there and advertise it.

4. Existing Product
The type of image that they have use is like an adventure game that you have to figure out a way to get to
the next level, the location they have used is like somewhere that doesn’t look real, the angle that they have
used is like in third person so you can see the character and you are controlling the person, the effects that
have been used are like some bright lighting to make some of the things stand out more. The costume that
have been used is the clothes that the character is wearing.
The game makes the audience want to buy it and play it because of the colours that have been used because
they are more like neon colours and it makes it look really good and they audience will like the puzzle side of
it because they will have to figure something out to get to the next level. This covey’s meaning to the
audience because they can look at this an see a little bit about the gameplay and it might help them decide if
they would buy this game and it could really help.
The target audience for this game is 5-18years old because it was made for like young teenagers who like to
play pixel game and enjoy them

5. Existing Product
This game is similar to the game that I want to make because it has got like a thing where you have to score points but you
get them by collecting the rings along the floor, the location that has been used is somewhere near the sea with a few
different islands in the background but they are running on the one Infront and that one has got grass on it and some palm
trees.
The effects that have been used in this game is that they have made an effect that looks like the sun is shinning right onto
them and they have also made like a chequered square for the mud.
The lighting that has been used is like a yellow colour to show like the sun, the costume that have been used is just like the
blue fur around sonic and some red shoes, the props that have been used are palm trees, grass, mud and some flowers the
colours that have been used are browns, blue, green, blue and some white in the clouds.
This appeals to the audience by making the scenery look good so it would make the player more happy and people will like
the way that they have to score points because they have to find some gold rings and go as fast as you can.
This covey’s meaning to the audience because it tells them a little bit about the game and they can see what they like and
how the things work like the score and how much time you have left and how many rings you have collected.
The target audience for this game is 6years old and onwards because anyone who like to play pixel games would love to play
this game.

6. Animation and sound
The Animation that they use in Mario is pixel stop motion animation so they have to move
Mario a little bit at a time and then they have to add a new frame and do the same every time
until they have finished the animation so it take a lot of time to make, they also have to move
all of the scores and the numbers at the same time as animating the characters and everything
at the same time. They do this because then you can control a lot more things and it can be
more precise when they move it in really small moves because it makes you feel like it is moving
when it goes faster.
The sounds that they use in the game are like little noises for the jumping and when they kill the
enemies there are sounds for that and they also use a nice soundtrack in the background that
can help you can have more fun and get more involved in the game. They make this kind of
background noise it gives you something to listen to without just sitting there in silence with
nothing to listen to so it makes it more fun to play.

7. Research Analysis
• What common features do the researched products have?
• The common features that I have research is the background of games because I think that the
games are better when they have some good surrounding. I have also looked at Mario games to see
what they like putting in there games and they like to make the background look nice like really blue
sky and clouds that look like they are moving and they also like to put like enemies across the floor
and you have to jump on their heads to kill them. I also looked at games like sonic to see what they
like to put in there games and they have loads of these rings that you can go around collecting to
see how many you can get and they also put enemies in front of you and you can ether shooting
past them really fast or you can kill them and they also make some nice background because they
make it blue with a few clouds but they put some palm trees there to show that nearly all of the
time it is a nice place on that level. I intend to put some of these ideas into my own game because I
like how they have made the background blue and sunny so I was thinking out making my game look
sunny and really nice but I will be putting some of my own things in there as well. I could also put
some sounds what they use in my own game because they make sound effects for them jumping
and collecting things so I will be putting some of them in my own work, also like they style that they
use for there animation because they make the clouds move at the same time as the characts and
the enemies are moving and I think that it works really well and I really like it.
• What aspects of the research will you include within your own work?
– The aspects of my research that I will include within my work will be some of the
background that look like are set in the sun on a nice day and I will also be using
some of the sound effects that they use because I think that they work really well for
when the characters are jumping, eating and the walking and I also think that the
background music is really good too and I think I will find something similar.

8. Questionnaire
Analysis
Survey Monkey
Link: https://www.surveymonkey.co.
uk/r/LW36RMK

9. Audience research
• Observation: this question was to see what age most of my audience are and I found
out that most of my audience were aged 18-24 years old at 40%.
• What this says about my audience: this says that most of my audience were aged 18-24
year olds at 40% and the second biggest one was 16-1a year olds at 30% and all the rest
of the ages had the same amount of people
• How will your product appeal to this audience: my product will appeal to this audience
because it will be for ages 15-20 year olds so it will be ok for most of my audience.

10. Audience research
• Observation: in this question I found out that my audience were the same and
50% of my audience were male and the other 50% of my audience were female.
• What this says about my audience: this says that my audience are mixed and that
they both might like my game.
• How will your product appeal to this audience: my produce will appeal to this
audience because anyone can play my game male and female

11. Audience research
• Observation: in this question I found out that most of my audience would like to see white, blue an green as my
colour pallet at 60% then the second biggest one was the colour pallet with white, dark blue, dark brown was
the second biggest by 30% and the least on people picked was the brown, green, blue at 10%
• What this says about my audience: this says that that most of my audience like the white, blue, green maybe
because they like more outdoor colours and think that they would work well in my game
• How will your product appeal to this audience: my product will appeal to my audience because I will be using
the white, blue and green because I think that it would work well and my audience will like that I think.
• The white, blue and green will be feature throughout my game because I will be using all three colours for my
background for the sky the grass and the clouds

12. Audience research
• Observation: in this question I found out that most of my audience would prefer the
characters to be animals at 40% and the other two were the lowest at 30% and they were
male and female.
• What this says about my audience: this says that my audience would prefer animals to be
the character most them the be male and female people
• How will your product appeal to this audience: my product will appeal to my audience
because I will be making some of my characters as animals and maybe some of my
characters would be people
• The animals will be featured in my game because they are going to be my characters for my
game

13. Audience research
• Observation: In this question I was looking at were people would like the game to be set and I found out that most
of the people would like to see it In the woods at 50% and the second biggest one was a custom map at 40% and
the one lease people picked was the beach map at 10%
• What this says about my audience: what this says about my audience is that they would like to see it to be set in
the woods so some of my audience like to see it a bit spooky because woods can be a little bit scary somethimes
• How will your product appeal to this audience: my product will appeal to this audience because I will try to make
my game in the woods.
• The woods will be featured in my game because I will be making my game somewhere with a wood theme in it

14. Audience research
• Observation: in this question I was looking for what people would like to see to collect for points
and most of the people put that they would like to see food to collect at 60% and the other two
were the second favourite at 20% and they were gold rings and gold coins
• What this says about my audience:
• How will your product appeal to this audience:
• The food will be featured in my game because they will have to collect the food in the game
because that will make there lives go up if they loose any and they might get a reward for collecting
the most food

15. Audience research
• Observation: in this question I was looking for what sounds that people would like to hear during my
game and most of people put that they would like to see a soundtrack and sound effects at 70% of people
would like to see and the second biggest one was the just sound effects at 20% and the worst one was
the just soundtracks and that was 10% of my audience
• What this says about my audience: this says that most on my audience would like to see soundtracks and
sound effect because I think that it would make you more in the game will the sounds
• How will your product appeal to this audience: my product will appeal to my audience because I will be
putting soundtracks and sound effects in my game based upon these results.
• The soundtrack and the sound effects will be featured in my game because I will be putting in a good
theme song and I will be putting the effects of the animals eating the food the sound they will make
when they are jumping between the platforms

16. Audience research
• Observation: in this question I was looking for how many levels people would
prefer to see and that was 3 levels at 50% the second highest was the 4 levels
at 30% and the second to last one was the 5 levels at 20% and the one that
nobody picked was the 2 levels at 0% of people
• What this says about my audience: this says that my audience would like to see
3 levels and nobody picked the 2 levels
• How will your product appeal to this audience: my product will appeal to my
audience because based upon my answer I will be making 3 levels in my game

17. Audience research
• Observation: in this question I was looking for what part of the level they
would like to see and most of the people would like to see parts of the levels at
60% and the other 40% of people would like to see the full level
• What this says about my audience: this says that my audience would like to see
parts of the levels and lease people would like to see the full levels
• How will your product appeal to this audience: my product will appeal to my
audience because I will make part of my level based upon my results
• I will be making my levels like different parts of levels and I will be doing that
when I will make the game

18. Audience research
• Observation: in this question I was looking for what type of trophies people would like
to see and the most popular answer was the trophies and the achievements at 30% of
people the two second best were the easter eggs and the shop at 20% of people
• What this says about my audience: this says that most of my audience would like to see
trophies and achievements and they don’t really like the other two.
• How will your product appeal to this audience: my product will appeal to my audience
because I will be putting trophies and achievements based upon my answers
• The trophies will be featured in my game when they get to the end of the game so their
hard work can go towards the trophies.

19. Interviews

20. Interview 1
• What is your favourite platformer game and why
• Super smash bros because it is fun to play.
• What would the best place to set the game and
why
• In a forest because it would make it interesting to
see what's around you.
• What would your favourite character in a game
and why
• Mario because he is funny.
Male aged 17 gamer

21. Interview 1
• Observation: my observation is that they like a bit of pixel style games and
likes games that are set in a Forrest.
• What this says about my audience: this says that some of my audience like
pixel games
• How will your product appeal to this audience: my product will appeal to my
audience because I am going to make a pixel style game and it's going to be
for their age range. I am also going to be putting some audio in there too for
when my characters are jumping, eating and running I will also be putting a
sound track In there so it will make it more fun to play because you can play
the game and listen to the audio at the same time.
• It will be similar to existing products like the Mario game but I will be
changing most of the things because I will be making my characters with
animals and finding a few different sound effects so it will be different.
• The age range for my game is going to be 16-20 year olds because it was
going to be aimed at more teenagers than adults and younger people
because it was going to be fun but challenging at times.

22. Interview 2
• What is your favourite platformer game and why
Probably Sonic The Hedgehog games because they been a childhood
platformer and the design from the classic games are just super cool.
• What would the best place to set the game and why
I think I good area theme to start in a game would have to be anything
that has grass or very common things you see like trees or mountains
to get the player adjusted to the game.
• What would your favourite character in a game and why
Still would say Sonic but I'm more of a sucker for knuckles the
echidna since his character state is just being mad and punching things
Male 17 gamer

23. Interview 2
• Observation: in these questions I was looking at what games
people loved to play and one person said that there favourite
game was sonic the hedgehog games because it was one of
there childhood games and they would like my game to be set
somewhere that has grass in it because its common and you
sometimes see mountains and hills and there best charact out of
a game and they said that they loved sonic but he is more of a
sucker for knuckles because he gets mad and punches things.
• What this says about my audience: this says that my audience
like the kind of style like I want to make my game like so I think
that they are going to love my game
• How will your product appeal to this audience: my product will
appeal to this audience because I will be making my game
similar to sonic, the play style of the game is going too be
platform game that you will have to jump across different
platform and try not to die, I also with be making a logo and a
poster to show off my game and get people wanting to buy it.

24. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16- 20 • It will appeal to this age because it is going to be
something like Mario and base on my survey most of
my audience are from this age, most of the people
that have played Mario will be of the age of 16-20 so
I think that I will be able to get the people of that age
range interested in my game
Gender
Male
female
• It is going to be for both genders because it will be
made for everyone,
• I don’t think it matters what gender you are I think
that if you loved to play Mario then I think that they
will love my game and it would be worth the money
Psychographic
Emulators • It will be emulators because It will be my own work
not anybody else’s
• My game is going to be a cheaper version of a game
that would normal cost quite a lot and people can
still get the same excitement and not spend as much
money.
Social Status
Middle class • I have chose middle class because they people who
want to play my game will have to buy it but it wont
be really expensive, I think that it would be worth
spending a little bit of money on the game for the
enjoyment you will be getting out of it

25. Research
Evaluation

26. Research Evaluation
• Give an overview of how you conducted your research. Discuss the strengths and
weaknesses of each method
– Product Research
• The strengths of the product research is that I could research game that have already been made and get
ideas to make my own game
• The weakness of the product research is that you might not be able to find exactly what you want to find
so it made it a little bit harder to find some things
• If I had more time in my research I would have looked at some sounds of what people put in their games
like Mario and sonic and really looked into it and I would also have looked at more characters from games
because I didn’t look at that many.
• I was fairly confident in my research because I sort of had an idea on what I was going to research
because on my initial plans I had already looked at some things a mario game and made some of my own
ideas
– Questionnaires
• The strengths of the questionnaires is that I was able to find out what people wanted out of the ideas
that I had made and I was able to put all of the ideas together and now I can make the game because I
know what people want now
• The weakness of the questionnaire is that you might get some silly answers of some people who might
find it funny and then it wont count because is not good.
– Interviews
• The strengths of the interviews is that you can get more into depth with what people want
in your game and you can ask them what game they liked to play and I can maybe base
some of the parts of the game to the games that they have liked to play.
• The weakness of the interviews is that they might give you some bad answers and then you
cant work of them because they are silly answers

27. Research Evaluation
– What sort of a response did you get?
– I got a good response from people because they had some good ideas from
my interview because now I know what kind of games some of the people like
to play and the surveys were good and a lot of people completed it so I could
have a good idea on what my audience would like to see in my game.
– How did you distribute your survey? Give an advantage and a disadvantage
– I distributed my survey by Microsoft teams and I also sent them to people that
I new would have complete it.
– An advantage of the survey was that you can get an I did what your audience
wanted to see in my game
– The disadvantage of the survey is that it take a bit of time to get the results
because people have to read your messages and then answer them and that
takes some time