The document summarizes 3 existing match-3 candy-themed mobile games: Candy Crush Friends, Sugar Land Saga, and Sweet Match 3. It analyzes their common features, which include a candy theme with bright colors, grids for matching sweets, boosters to help players, and similar layouts. It also notes differences like varying font styles. The analysis states the new game will include a grid but create its own story and not copy the games. The target audience is described as children and teens who enjoy sweets, match-3 puzzles, and unique game designs with animations.

1. Amy Watson
RESEARCH

2. EXISTING PRODUCT: CANDY CRUSH FRIENDS
The game is sweet
theme, and in the grid,
there are sweets that
match up three to make
them blast. There are
also other objectives like
dunking cookies and
freeing jelly animals.
Tiffi and other characters
gives boosts for the player to
reach the goal quicker.
The colours within this concept is colourful, bold and
bright. In fact, they are so attracting and interesting. The
colourful setting would attract more audience to play the
game.
Props needed to make this game
looks like sound recorder, computer
game software and music maker
with an orchestra.
The fonts within this
game are bubbly and
fun. This entices well
with the theming of the
game.
The audience would enjoy this game
because it has an interesting plot, and
the form of the game has an
interesting gimmick, matching three
sweets together and trying to achieve
the goal is so satisfying.
In terms of composition, it looks
clear and accurate, the colours
really stand out. Location is easy to
say: the game is located in the
Candy Kingdom, where

3. EXISTING PRODUCT: SUGAR LAND SAGA
Again the music and
sounds have been
recorded by the
company who made
this game, most likely in
the form of an
orchestra.
This game is bright and
colourful like Candy Crush.
They are bold and light, not
dark and brooding. This games
seems to play a similar role to
Candy Crush.
The lighting on this game is very
bright like Candy Crush, that is
great because it suites the theme
which is all about sweets. This is
probably why the public would
want to buy this game. Also, the
font is bubbly and sweet show
the theme more.
The sweets in this looks very similar to the sweets shown in
Candy Crush. As for the avatars, this one looks not a lot like
Tiffi, but it is a cute image. As for the background. It looks like
the background of Candy Crush.
The composition of this
game is simple, it is
themed around sweets,
and sweets is something
that nearly everyone loves
The angle of the game is
straight forward, it does not
rotate in all different angles,
it looks straight forward.
The graphics of the game is
very detailed and not
simple designs, or else no
one would like it.

4. EXISTING PRODUCT: SWEET MATCH 3
Again, the music and sound
is recorded by orchestra. As
for the colours, they are
bright and bold like the
others. Theses are used to
back up the theme and make
it pop.
Like the last two games,
this game is sweet
themed.
However, the font are not
bubbly and fun looking,
they are in standard style.
This does not back up the
theme at all, but the rest
of the image does.
Like Candy Crush, there are booster to help the player
achieve more in the game. There are also a certain
number of moves just like the other games. Unlike
Candy Crush, there are more boosters.
The sweets are very similar to
Sugar Land Saga, but they look
more detailed.
The audience would by this game
because the colours are so attracting
and bright. Also the graphics are so
interesting, and the action of the game
moves freely and frequently under
control.
The angle of the game is straight forward
like the other games. The composition is
the same as other sweet games, they all
have the same theme. It was built well by a
good company, who clearly drew
inspiration from Candy Crush.

5. RESEARCH ANALYSIS
• What common features do the researched products
have?
Overall, the games commonly have the same theme
enticed within: sweets and sugar. Also, they all have
neatly, organised grids to play again, but that is what
happens normally in a match-three puzzle game.
• What aspects of the research will you include within
your on work?
I will include the grid method, as well as the sweets
that are included within it, but I will create my own
story, and not copy anything from these games. I will
build a similar layout, but the level options screen will
look very different.

6. AUDIENCE

7. AUDIENCE PROFILE
Category Demographic Content to appeal to this audience
Age Range
The targeted age
range is children
and teenagers
under 16
• Lots of bright colours
• Interesting story
• Fun targets to accomplish
• Include interesting characters
• Make sure there are a lot of fun levels
Gender
The game is
suitable for
both genders
• Have both boy and girl characters
included
• Make sure they are unisex (both
genders) themes within.
Psychographic
Those who love
sweets and
paying match-
three puzzle
games
• Have a lot of sweets displayed
• The grid needs to be neat and
interesting (colourful and bold)
• Have the design unique and bold
Social Status
Those who are
into games and
gimmicks
• Interesting graphics involved
• Colourful animations
• Make sure the game is clear