Toni Gibson conducted research on older and newer games to inform the design of their own game. They found that newer games have more detailed storylines while older games lacked narrative. Additionally, newer games can last over an hour while older games were often very short. Gibson also surveyed people about their gaming preferences, finding that gameplay should be easy, enjoyable, and have good graphics. Based on this research, Gibson planned a pixel zombie game inspired by the film Zombieland, designing the main character after Columbus. While the basic gameplay was created, Gibson notes that adding more levels and background detail would have further improved the game.