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Research
Louis Harman
The Face Magazine
Face magazine was first introduced in 1980 launched by Nick Logan, it was a magazine on music, fashion and culture. The
magazine generally looked at different things that were quite relevant in the world at the time, with various issues on the
new romantic era and its fashion but then later ones on the rap scene during Eminem's time.
The magazines head designer from 1982 till some time around 1990 was Neville Brody, Brody really shaped the style that
face magazine held and did up till its end in 2004. Neville Brody had a real new and nonessential style to his work, he
began really testing out the limitations of typography and making use of imagery in ways not really seen before, hed put
an image on a unusual angle when designing a page or create an image from the fonts and overlaying layers to just
experiment.
The magazine to me was one of the early styles of grunge that came around before the kurt cobainers, having really
grainy images with no bright vibrant colors just washed out colours. The imagery started to become much darker and
began to have more purpose with face magazine.
When the magazine was first taking shape featuring many artists from the likes of Adam Ant to the Specials singer Jerry
Dammer, the maagzine featured many articles written by young journalist Robert Elms with photographs by Derek
Ridgers, Virginia Turbett and others. The magazine was ran by the company EMAP, a London based buisness-buisness
media company, Nick Logan had previously worked with them on the magazine ’Smash Hits’.
Neville brody had done various album covers and work for record labels such as Fetish and Stiff Records, with his crazy
exploration of type and layout conventions appealed to nick and then took off through Face.
The magazine in its early years had lots of work within the magazine from various designers and photographers with post
modern styles, but they were all really pushing what a conventional magazine may be like from the early 80s.
the first issue had an image taken by Chunkie Davies magazine sold a total of 56,000 copies.
During its time on the scene face magazine was aimed at a younger audience, the magazine gripped hold of the
generation we now know as generation X through its new and experimental styles. The magazine brought up topics very
relevant at the time within music, fashion and the cultures, which is always very relevant to the younger generations
during there time.
The magazine shared a grungy style that the early 90s were defined by, and I think having a magazine that went along
with the styles and cultures at the time worked great and proved to be a big hit to teens all over the world.
This cover page for the face magazine makes use of a lot of serif fonts, all being very
straight and bold.
The main image shows Macaulay Culkin spitting whilst topless, due to him being
topless and performing an almost lude activity the fonts around him are all quite
masculine, otherwise if they chose more fancy and floral fonts people may suggest
alternative stories.
However the colors that the page use seem to be very
dull and washed out whites, greys and blacks,
however there are small hints of pink which may be to
say that the issue is still aimed for all genders through
very little detail.
The use of washed out colours fits in with the repetitive
style of the previous issues, but also is very relevant to
the topic and story of this issue.
The issue is on rebels, visionaries and superstars
however the article on Culkin is labeled as “Super
Freak”, so the issue covers more outcasts of the world
and using darker and washed out colours will correlate
with his style of looking almost un-well and run down.
The face magazines do good at not over complicating a
page and use space as an advantage, with this issue
there is now boxes or shapes that the text sits in. The
text just runs down the page and uses sizing to indicate
importance, they have laid the white text over the
image so it is clear and doesn't’t disappear into the
background.
The image is the first thing you will see on
this page and is what they want to be the
focus, in the phot the model is making direct
eye contact with the reader. The article is
labeled as super-freak and he is topless
dribbling in the image, therefore having the
eye contact makes the imagery seem more
personal but again correlates with the freak
label he is given in this magazine.
The image is also placed directly in the
center of the page, which I believe is to
make the eye contact seem more personnel
but also makes him come across as even
more unusual, which is very clear in this
cover page.
The first text that the reader will see on this
page after the masthead is the
“OH.MY.GOD!”, the font used is very straight
and masculine and isn't all connected, and
what it says is due to the models absence in
the media since he was younger.
But having words like oh my god will
automatically catch the eyes of people due to
the unknown aspects and wanting to know
why it says something that suggest shock.
The first thing in this article that really stands
out to me is the use of typography. This was
made by Neville Brody, and it shows how
experimental he was with print for the time. The
article is on Africa and he has implemented tribal
and simple print styles on the page visually
trying to create something you may see over
there, only with a more structured layout.
The colours he has used are quite happy and
warming , however he has used ashy and darker
tones of the colours. The use of these colours
again to me is correlating with the African topic
of the pages, and the patterns that Neville has
made for this page also represent tribal and
typical African styles.
The title of the page is in the same printed sort
of African paint type, and the font has been
angled down across the page so is in a
completely different layout to the paragraphs.
This use of the font and the way it has been
placed on the page, is what Neville Brody really
enjoyed and worked on with the magazine, it is
non conventional and experimental, but it adds
another element of design to the page rather
then just through the photography and colors
chosen.
The colours on this page are very
important, however the page itself
has been tinted and has been
made to look alder and kept.
Doing so makes the blank space
used not stand out against the
darker colors, and again is
correlating with the topic.
• I chose to look at face as a product because the style that face
adopted in the 80s and 90s is a style I want to try and create, also
Neville Brody and his experimentation through type in the early
stages of the face really interest me.
• I want to try and create a magazine that follows a 90s grunge style but
using inspiration from Dadaism and postmodernism, which was a very
similar approach to face. the cover I chose to look at I chose because
the image used and the colours of the page, the way they have used a
image that shows the model to be sick and then made all the colours
and the page follow that look, it comes back to my interest in the
grunge style which is typical dirty and unkempt.
• The double page spread influences me to use more type on a page
and experiment with colors and shapes, the page uses really bright
colours to make the shapes used pop out and represent African tribal
art. I would like to take examples from this page with me into my
magazine, experimenting with the conventional layouts of a page such
as David Carson's work in the past.
Thrasher Magazine
Thrasher magazine is a skateboarding based magazine founded in 1981 by Kevin Thatcher, Eric Swenson and Fausto
Vitello, and was published by High speed productions, Inc. of Francisco USA.
Thrashers editor Jake Phelps has been on board the journey from the start, Jake has really formed the magazine into the
legacy it is today. The gritty, anarchic, shit talking style and writing of the magazine is almost a reflection of Jake and the
way he is, he's been skating for over 40 years and has bottomless knowledge of the skate scene making him the perfect
role for editor and chief.
Jake Phelps love for skating is thrown into the magazine, and since its all he has known for so long the biggest influence
to him is the skating scene and lifestyle, this is why the style of the magazine is so raw and gritty it reflects the a typical
party hard, free loving skater.
The magazine covers the skating scene in the states, showcasing skaters, brands and advertisement for merchandise.
The reputation of this magazine in the skating community is immense and almost powerful, skaters dream of having a
shot on the cover and just to be included in the pages signifies you have made it.
Over the years thrasher have set up several events and competitions that have became a big part of the magazine today,
with the likes of KOTR which is a competition between several skate brands with the winner receiving the infamous
cover page. Another big part thrasher has given to the skate world is the skater of the year, a prestigious award naming
you the top skater in a particular year and giving you a cover shot.
Thrasher magazine will often advertise and show off the best skate spots over the states, and is a way for skaters to stay
in contact with the scene and what's going on at the time. The popularity of this magazine among skaters has became
almost cult like as it really is the heart of what skating is and is one big advert for skating and its lifestyle.
The magazine was born from the massive change in skating over the 70s and due to the huge surge in people wanting to
skate, it was a way for skaters and teams to get recognized and so skating was really seen as its own sport, but taking a
style more fitted to the lifestyle of skating.
In the past thrasher has also included articles based on music that is popular amongst the community, with the likes of
fugazi being featured within the magazine, showing that the magazine isn't just based on the act of skating but the
lifestyle of these types of people.
Thrasher magazines cover page is very important in
the skating community, to receive an image on the
front you have to perform the most gnarly stunt or
trick of that month.
So the big part of every issue is the image used, in
this particular issue it shows 2018s skater of the year
Jamie Foy 50-50ing a kink rail. The photo has been
taking from down low and looking up at the skater,
this makes the rail and the set look loads bigger and
gives the image a weird look with the skater
appealing smaller but is still the center of this page.
The colours used on this issue stand out to me, the
image used has many yellows and orange colours
therefore they have mad the fonts used either orange
or have the same orange lining.
But also if you are aware of the skater like most
readers will be, he is a blonde friendly face and
referred as a little big for skating but the colour used
could almost match the way he is, being a colour that
represents sunshine, joy and happiness.
Thrasher covers tend to generally try and include minimal
text, fonts and stickers making the image the selling point
and main attraction.
Some issues will include 2 or three small subheadings
advertising interviews and content inside, but having the
image as the main focus is probably what makes it so
important to skaters.
This issue unlike overs the image is spread across the
entire page rather then bordered.
Thrashers font and title is infamous, the typography used
follows the name of the magazine. The name Thrasher is
due to the lifestyle of skaters being similar to that of the
punk and metal scene where thrash music is very popular
and bands typically have font like the style used on the
magazine.
Thrashing also means to beat some one up or violently
beat someone at a sport, so the title its self is a reference
to the violent characteristic of some skaters such as
thrashers own Jake Phelps and Anti heroes Andy Roy.
This issue the subheadings are placed to the the right of the
page, this is as the main focus for this image is the skater
but also the stairs and rail which are placed to the left of the
frame. They wont typically obstruct these aspects of an
image, this is so it shows of the size of the stairs or rail but
also so it catches your eye due to the feat of the trick.
The cover page focuses on the skater of the year, Jamie Foy a
male skater who rides for Deathwish skateboards. They have
chosen to use more male associated fonts and colour, they could
have used a brighter yellow with this photo however orange is a
more masculine colour and the fonts aren't fancy and represent a
more all American male trucker style.
Thrasher magazine tends to make the
images within the magazine the main focus
and the main content, due to the magazine
focusing of skating a very visual sport.
This double page spread on Birdhouses
Lizzie Armanto is no exception.
They have chose to use one image that
spreads over both of the pages with the
skater in the center of the image, the phot
shows the skater grinding a bowl and they
have took the image so the photo itself
almost looks as if it was taken with a fish
eye lens or other very circular lenses.
The image has been taken so lizzie is right
at the front and is the main focus on the
page, which is something I have talked
about and how thrasher try and make the
skaters the most important part of there
pages.
I have noticed that with this magazine they
like to use abstract images, images at weird
angles where the proportions of the photo
are almost off or where a skater either
appears really small or really big and in your
face.
They also use images that use very small
spots of colour, such as the orange in the
Jamie foy cover and now they very minute
but bright blue in this image.
The typography on this page is quite
interesting and similar to the methods
of David Carson, the actual paragraphs
of this article have been laid out so
they curve around the bowl, so its not
obstructing the image skater but also
adds to the circular theme of this
page.
This looks good and adds more design
elements to the page without over
cluttering the page with stickers and
paragraphs in boxes.
They have used san serif fonts on this page for her name
and a quote from lizzie, this is as the skater is female and
even though skating is primarily male dominant, they can
still have women skaters and add a
femininity to the sport. Where as they would typically use
very straight and bold fonts for a guy, they have chosen
fancy and floral fonts.
The colours that have been chosen for
the fonts and boarder are primarily
black, however yellow has been used
on the quote and for the thin boarder
around the image. Yellow is a colour
generally to represent the sun,
cheerfulness and innocence, and fits
the personality of the bubbly light
hearted lizzie, but also the quote
about hugs.
Ride BMX Magazine
• Ride magazine covers the core sport, lifestyle and culture of BMX
freestyle. The magazine includes interviews from the pros, road trip
stories, the latest and best tricks, new products and the latest news
within the community.
• The magazine highlights the best tricks and the daily lives of riders all
over through its photography and reporting, it’s a place where people
who share an interest in the sport can keep up to date on the pros and
the culture.
• It was first published sometime in the late 90s as there wasn’t much of a
platform for the BMX community, most documentation of this sport
before was in skate magazines and ESPN.
• The ride team consists of various riders with a passion for BMX, brand
content director Ryan Fudger, managing editor Jeff Zielinski, online
content director Zach Krejmas, art director Jamie Padilla and writer Adam
Watkins.
• The magazine follows similar themes of other sport magazines such as
thrasher, typically using images that focus on a rider and the trick they
may be pulling off, using the same types of photography to show off the
riders skill.
• The magazine has placed a big mark on the BMX community,
documenting the people and sport for over 20years introducing new
riders, tricks and also merchandise to the people who have interest in the
sport.
This issue of ride is one of the older editions, however
the older issues made from ride follow the style that I
am going for more so then the new ones and online
magazine.
The image used shows the rider at the very top of the
page this is generally very common for theses mags,
having the rider at the top of the page shows off the
Ariel feat of the trick.
The primary colors on this page used are the white, red
and black. If you look at the image that has been
chosen, you will notice that the bike has three red
stripes on it and the red is aligned right next to these
stripes. When it comes to choosing the covers for most
of these magazines, the designers will use the image as
the starting point, choosing colors that may be on the
photo.
In the top left corner of this page there is a banner that
advertises a ”free poster”, this is common in magazines
as it offers people something along with the magazine
and labels it as ”free”. Really the item included isn't free
but part of the magazine costs, however advertising
something as free is typically going to be appealing to
people because everyone likes free things.
However its typical for these types of magazines to
include posters or maybe the odd DVD, this is due to
the younger audiences wanting posters of there favorite
skaters up on there walls as adolescence do with there
role models.
This double page spread uses brighter
colors and breaks up the page using
these colours. I believe when
choosing these colors they have
looked at the images chosen and
based it around them, the two images
primarily have the blue sky up top
and then the orange from the ramp
on the bottom.
The colours used like orange is
typically a colour associated with
sunshine and warmth ,which this
whole page and the photography
reflects.
The fonts and type on this page in my
opinion look really good and work
really well on the colours, they have
chosen to use a really big font that
resembles graffiti with a bubble style.
This style of font
Article: freestyle BMX scene: New england
• Research
• The first media coverage and initial introduction to freestyle bmx was in the late seventies, within San Diego California.
• The first Freestyle BMX team to form was in 1979, under the name BMX Action Trick Team.
• In the 70s Street BMX drew its inspiration from the motocross superstars of that era.
• Before Street BMX was a prominent thing and bmx’s were being manufactured, the availability of the Schwinn Sting Ray was the first bike that people took to BMX.
• A large percentage of bike riders today participate in Street BMX because of the lack of rules and regulations, and also because it stresses on the creative part of the game.
• In the 70s motocross was really big with the likes of Evel Knievel shocking and amazing kids across America, they all wanted a motocross and what was the next best thing, a bicycle.
• Kids started making bikes that they could use to somewhat replicate what they kept seeing, putting together whatever bike parts they could find to create what was known as a “Bomber”.
• The sport began to get more popular and bike sales were rising, modification parts were being introduced, then by the early 80s every street and every corner had a kid on a bmx and it just
became so normal.
• Due to its popularity it gave all these kids reasons to talk and one similar interest, to ride! In the 80s BMXing was as comparable to video games of today.
• Along side this rise in the popularity of the bikes the media began to cover it more and more opening everyone up to the creativity and possibilities that riding had to offer, the first jump
into freestyle bmxing.
• The first proper magazine that covered BMX was named “Bicycle motocross action” in 1976.
• With the media covering the sport and the huge boom in the popularity of riding a bmx, this finally kind of made bmx a sport giving people a drive and a reason to put there life into riding
there bike this way. The magazine gave the bmx community an identity, kids and other riders seeing there idols in these magazines wearing all these brands and giving of a style gave them
all that style.
• In the start there wasn’t any distinction between racing and freestyle, everyone just did it all and did it just for fun. However racing still had rules and regulations which is what many people
didn't want with biking, they wanted to do what they wanted and have fun and not have any restrictions such as getting too and from the races constantly.
• These rules led people to stop enjoying the competitive world of racing and spend more time just messing around on the bikes and ramps, leading to the start of freestyle BMX in the early
80s. It was new it was progressive and everyone who was involved had a common interest to have fun on the bikes.
• You could do freestyle at any time anywhere with a sense of freedom, it was so new and different to conventional sport everyone was buzzing to watch it and get involved. It was a time
where it was so new kids would be able to invent a trick in the yard.
• Bob Haro was a really early influencer towards freestyle BMX, him and Robert Osborne formed the very first freestyle team in 1978 but also made the first tailored frame
and forks for freestyle BMX in 1981 that was named the HARO Freestyler.
• However it was his book “Bob Haros Freestyle Moves” that I believe was released around 84, that really formed freestyle riding. Everyone owned a copy or there friend
did, spending there days trying to just copy and recreate all these tricks that they have never seen that there idol was just creating.
• Magazines began including “how to” segments, showing off new tricks that all these idols kept spewing out. This helped people gain the confidence of trying this tricks
and showed them that it wasn’t just the pros who could.
• Slowly as the bike scene was getting more popular they saw more big names coming to there town, after bob Haro it was the likes of the krooze brothers with Curtis
Jackson, and having these names in there home town led them to start to push tem selves and take up ramps.
• People started building ramps all over New England, they would steal and grab whatever parts of wood they could find and start trying to build these ramps giving birth to
the great ramp riders in the north east.
• They would sesh in each others yards on all the ramps large groups of all riders, they would constantly push each other but also teach one another as if they were feeding
from there friend and what they were doing. This helped the riders really blossom and progress, and having such support and similar interest it was just fun which kept it
going.
• After so long the riders took to the competitions, in the early days the competitions were simple just having a few ramps and flat ground. Simply telling the riders to just go
ahead and do what you can do in your time, any ramp tricks and ground stuff would go.
• These competitions had a similar effect to the backyard seshes just with more intensity, having groups of the most driven and progressive riders just feeding off one
another gave birth to all sorts of styles and tricks.
• In the early competitions Haro and GT were the top two teams and the biggest competition, each housing the top two riders at the time with Haro having Paul Delaiarro
and GT having Dennis Langlais. This was the first rivalry in the biking scene although friendly the riders were passionate about there brands, and felt very driven when
matched with one another.
• However as the boom for freestyle riding was in full swing in the north east finally, the weather had other ideas.
• For the bikers in the east coast where it was hot and the weather was never really a major issue they could bike all the time, however in the north they had lots of snow
and cold winters. However this didn’t stop them if anything it made them work harder, they would get wrapped up in there thermals go out and make places to ride there
bikes.
• For a lot of the riders in new England they couldn't’t bike all year round with ease, but they were hungry and made the most efforts to get to a place to ride or stop a place
getting snowed over. This set back for the bikers in these areas didn't’t stop them if anything it made them want it more, they spent so much time trying to get good spots
that once they found something they had to put the time in to make it count, which is a big part of the success of some of the best riders from new England.
• AS New England came a more sort after freestyle town for riders, more competitions were being held and this meant that the teams such as GT freestyle and Haro bikes
needed more riders. Especially more riders that were in the north so the east coasters didn't’t need to travel so far all the time.
• Once the north coast had teams, big competitions started to arise in new england bringing the top riders to the north coasts territory. With the top names in BMX at the
time on north coast soil it meant the new england riders could show what they had and really shine.
• Once the riders and the notion on BMX in new england had become clear to those of the east coast, more and more indoor comps kept popping up and eventually they
had there own indoor park to ride in all year round over the snowy seasons.
Riders from the new England community
• Chris Lashua- from Ashburnham, owned freestyle performance, he was one of the first riders from the north to go pro. He always had fun and a
smile on his face when riding and in competitions, he road for the GT team in the early days
• Dennis Langlais – Dennis road for the GT team, he was one of the first riders to reach the level of the top riders from the west coast, theoretically
smashing the glass ceiling fellow riders from his areas perceived. Dennis was a very driven rider and wanted to get better, travel and get his name
out there in the BMX community. Dennis exceled on vert riding and was known for his insane air and tricks such as the 360 drop in.
• Darren Pelio- he was a very dedicated rider and had to always give 100 percent, he was also a very picky and analytical rider and could find a spot
in anything. He was mainly a flat land freestyle rider.
• Joe Johnson- joe rode for team Haro and was a big favorite in the north east, he was seen as one of them who had really proved it and made it, this
meant most riders in that area really rooted for him as he represented all of them they felt. He really amazed people especially when making it 12
feet in the air on ramps in his backyard, he was a powerful and fast rider and people keep explaining him as a pure rider with the best air for his
time. Joes signature move back then was the tail whip, taking it to the point where he did the first double tail whip ever recorded in 1989.
• Ron Stebenne - was an announcer and a particular individual who had a huge part in making the BMX scene in new England, he was an adult that
was rooting for the kids. He would organize comps and other BMX things, and proved it was something that would work in new England.
• Kevin Robinson- He is the most successful rider to come out of new England, he has road at most of the contests and has been there from the start
as a little youth. He pulled of a double flare at the 2006 x-games winning the best trick competition, the effort and years he put into learning and
pulling off that trick shows the level of dedication he has to riding.
• A wicked ride documentary
• In the beginning lots of people began to BMX due to not being all that into traditional
team sports, and many people couldn’t simply put all there time but also money into
practice.
• Rob Leclair-Freestyle Force “ we needed something different, we didn't’t fit the mold of
your typical athlete”
• Bill Curtin- Haro East“ I tried other traditional sports but I never really excepted the
traditional stick and ball”
• Dave Gagne “I was never really I team sport kind of guy”
• Dennis Langlais “ I didn't have the ability to get to practice or get picked up”
• Another reason people became into the sport is similar to how people get into it now, they
seek thrills and enjoy the rush and also risk that bmx can bring.
• AT the time Evel Knievel was big and loads of kids fell in love with the daredevil growing
up, so he is a big influence and catalyst to the way people ride today. So when kids started
to ride there bikes of ramps and such they would say “do an Evel Knievel ”, pulling the front
end up and seeing how far you can go.
• Dave Gagne “our biggest influence was the magazines”
• Matt Bennett-”it wasn’t just the riding, it was where they were from, how they were
riding, the level they were riding and the way they looked”
My target Audience research
• Transworld Media kit
• To find out what audience and type of person may be interested in the style and genre of magazine I will be
making, I have found several media kits for the magazines that I used earlier on in my research, however
they both are Skating mags but the communities of these similar sports all are quite close knit and share
pretty much the same views, beliefs and lifestyles.
Firstly I looked at the media kit for a skateboarding magazine
named Transworld, this showed me the monthly audience and
popularity of the magazine. This helped me see how popular
these types of products are and how large of an audience ill be
round about aiming for.
It then shows me the median age of the viewers, it does this by
splitting the ages up then showing a percentage of the viewers
that falls under each age group. This magazine shows that there
biggest group of readers tends to be between 18-24 and how
that has gone up from 16 since 2013.
The kit also then shows me what percent of these readers are
male and which female, allowing me to know that an average of
85% of the fans tend to be male. This also then shows me that
within the skate and BMX community more males show an
interest and will be my primary audience.
Finally it showed me which countries the magazine is most
popular in, but also making me aware how popular the sports are
in my own country.
Thrasher media kit
The second kit I chose to look at was this one for thrasher
magazine chose this as it’s the biggest inspiration and
reference towards my final product I believe.
This kit shares lots of similar qualities as the last, but having
a second one confirms the results in a stronger way. Firstly it
shares 1.5 mil consumers a month and is the longest and
most recognized skate magazine.
Secondly it shows 90% of the readers are male which is so
similar to that of the previous kit, however thrasher shows
that 54% of the readers are 13-15 with only 27% the same
as the Transworld kit.
This means when building my profile ill have to take this into
account and make it a bigger range from young to older.
The points of this kit that I found far more useful that I did
not find in the other kit was on income, but also the source
of money that the readers tend to have.
The results for this kit show that the average household
income for the magazines readers is 40-50 thousand a year
and that with the readers being younger the income for
the kids is from parents or small part time jobs.
My target audience profile
Demographic-
16-25
Lower and middle class (more underprivileged kids
turn to actives like this to stay out of trouble)
No race or gender Bias (however more males typically
BMX, with an average 10% of riders being women )
Psychographic-
Generally rebellious and anti authoritarian
Many live a very music and party orientated lifestyle
Welcoming and family orientated within there
community
Split between some who love to have fun and some
who love all things angry and dangerous
The biggest audiences reside in America and the UK
for BMX
Street riding is the biggest area in the sport
Technical research
Experiments-
For my project I want to try and include more photography then I have
done in previous projects, this means that I need to try and develop more
of an understanding of photo editing skills on PS.
So for my first experiment I have tried make several images I took in
college appear older and have film like qualities, to do this I have used the
levels option to lower the resolution and make the colours appear more
desaturated and darker. Once I did this I added either an orange colours
overlay or a purple one, finally placing a film image from google on top
and turning the opacity to as little as 15 and adding water marks, to give it
the film look.
Then to finalize these images I have added a low noise effect to make
them gritty, I am really happy with how these turned out and will be using
this method in my project as it follows the 90s grunge like aesthetic.
Hockney Joinery-
The second part of my experiments I chose to test out a new method of
photography, as I don’t know many skills in this area and its always good to
learn new skills I can take forward either in the project or just in future
production.
I chose to look at a method called Hockney Joinery, this requires you too take
several close ups of one thing then build the image like a collage. You can do
this on Photoshop by putting the images in one folder then using an option that
builds the collage for you, I liked how they turned out and it also gives you so
much freedom to make the style your own by adding the editing skills in post
production.
• Stuart Hammond. (2012). Jake Phelps's Thrasher Magazine. Available:
http://www.dazeddigital.com/artsandculture/article/12984/1/jake-phelpss-thrasher-magazine. Last accessed wed,
30th jan 2019.
• Jake Phelps . (2010). The Thrasher Mag Archive. Available: http://www.thrashermagazine.com/articles/covers/covers-
index/#1987. Last accessed 30th, jan, 2019.
• N/A. (2018). Thrasher(Magazine). Available: https://en.wikipedia.org/wiki/Thrasher_(magazine). Last accessed 30th
jan 2019.
• N/A. (2010). Neville Brody. Available:
http://www.csun.edu/~pjd77408/DrD/Art461/LecturesAll/Lectures/PublicationDesign/DigitalTimes/Digital-
Publication.html. Last accessed 4th Feb 2019.
• N/A. (2018). The Face. Available: https://en.wikipedia.org/wiki/The_Face_(magazine). Last accessed 4th Feb 2019.
• Zach Krejmas. (2010). Magazine Archive. Available: https://www.ridebmx.com/magazine/. Last accessed 30th jan
2019.
• ike taylor . (N/A). Ride BMX US/1998-1999. Available: http://www.23mag.com/mags/rus/rus98.htm. Last accessed
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• Zach Krejmas. (2010). About us. Available: https://www.ridebmx.com/about/. Last accessed 30th jan 2019.
• C,Webb. (2017). The History Of Street BMX. Available: https://www.sportsrec.com/349790-history-street-bmx.html.
Last accessed 4th march 2019.
• Johnny Ringo. (2014). Old School BMX Magazines. Available: https://oldschoolmags.com/bmx_action.html. Last
accessed 4th march 2019.
• Shrew. (2016). Bob Haro. Available: https://en.wikipedia.org/wiki/Bob_Haro. Last accessed 4th march 2019
• Ashton,R. (2011). HARO “FREESTYLE MOVES” BOOK. Available: https://ridebikes.wordpress.com/2011/02/07/haro-
freestyle-moves-book/. Last accessed 4th march 2019.

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Presentation1

  • 2. The Face Magazine Face magazine was first introduced in 1980 launched by Nick Logan, it was a magazine on music, fashion and culture. The magazine generally looked at different things that were quite relevant in the world at the time, with various issues on the new romantic era and its fashion but then later ones on the rap scene during Eminem's time. The magazines head designer from 1982 till some time around 1990 was Neville Brody, Brody really shaped the style that face magazine held and did up till its end in 2004. Neville Brody had a real new and nonessential style to his work, he began really testing out the limitations of typography and making use of imagery in ways not really seen before, hed put an image on a unusual angle when designing a page or create an image from the fonts and overlaying layers to just experiment. The magazine to me was one of the early styles of grunge that came around before the kurt cobainers, having really grainy images with no bright vibrant colors just washed out colours. The imagery started to become much darker and began to have more purpose with face magazine. When the magazine was first taking shape featuring many artists from the likes of Adam Ant to the Specials singer Jerry Dammer, the maagzine featured many articles written by young journalist Robert Elms with photographs by Derek Ridgers, Virginia Turbett and others. The magazine was ran by the company EMAP, a London based buisness-buisness media company, Nick Logan had previously worked with them on the magazine ’Smash Hits’. Neville brody had done various album covers and work for record labels such as Fetish and Stiff Records, with his crazy exploration of type and layout conventions appealed to nick and then took off through Face. The magazine in its early years had lots of work within the magazine from various designers and photographers with post modern styles, but they were all really pushing what a conventional magazine may be like from the early 80s. the first issue had an image taken by Chunkie Davies magazine sold a total of 56,000 copies. During its time on the scene face magazine was aimed at a younger audience, the magazine gripped hold of the generation we now know as generation X through its new and experimental styles. The magazine brought up topics very relevant at the time within music, fashion and the cultures, which is always very relevant to the younger generations during there time. The magazine shared a grungy style that the early 90s were defined by, and I think having a magazine that went along with the styles and cultures at the time worked great and proved to be a big hit to teens all over the world.
  • 3. This cover page for the face magazine makes use of a lot of serif fonts, all being very straight and bold. The main image shows Macaulay Culkin spitting whilst topless, due to him being topless and performing an almost lude activity the fonts around him are all quite masculine, otherwise if they chose more fancy and floral fonts people may suggest alternative stories. However the colors that the page use seem to be very dull and washed out whites, greys and blacks, however there are small hints of pink which may be to say that the issue is still aimed for all genders through very little detail. The use of washed out colours fits in with the repetitive style of the previous issues, but also is very relevant to the topic and story of this issue. The issue is on rebels, visionaries and superstars however the article on Culkin is labeled as “Super Freak”, so the issue covers more outcasts of the world and using darker and washed out colours will correlate with his style of looking almost un-well and run down. The face magazines do good at not over complicating a page and use space as an advantage, with this issue there is now boxes or shapes that the text sits in. The text just runs down the page and uses sizing to indicate importance, they have laid the white text over the image so it is clear and doesn't’t disappear into the background. The image is the first thing you will see on this page and is what they want to be the focus, in the phot the model is making direct eye contact with the reader. The article is labeled as super-freak and he is topless dribbling in the image, therefore having the eye contact makes the imagery seem more personal but again correlates with the freak label he is given in this magazine. The image is also placed directly in the center of the page, which I believe is to make the eye contact seem more personnel but also makes him come across as even more unusual, which is very clear in this cover page. The first text that the reader will see on this page after the masthead is the “OH.MY.GOD!”, the font used is very straight and masculine and isn't all connected, and what it says is due to the models absence in the media since he was younger. But having words like oh my god will automatically catch the eyes of people due to the unknown aspects and wanting to know why it says something that suggest shock.
  • 4. The first thing in this article that really stands out to me is the use of typography. This was made by Neville Brody, and it shows how experimental he was with print for the time. The article is on Africa and he has implemented tribal and simple print styles on the page visually trying to create something you may see over there, only with a more structured layout. The colours he has used are quite happy and warming , however he has used ashy and darker tones of the colours. The use of these colours again to me is correlating with the African topic of the pages, and the patterns that Neville has made for this page also represent tribal and typical African styles. The title of the page is in the same printed sort of African paint type, and the font has been angled down across the page so is in a completely different layout to the paragraphs. This use of the font and the way it has been placed on the page, is what Neville Brody really enjoyed and worked on with the magazine, it is non conventional and experimental, but it adds another element of design to the page rather then just through the photography and colors chosen. The colours on this page are very important, however the page itself has been tinted and has been made to look alder and kept. Doing so makes the blank space used not stand out against the darker colors, and again is correlating with the topic.
  • 5. • I chose to look at face as a product because the style that face adopted in the 80s and 90s is a style I want to try and create, also Neville Brody and his experimentation through type in the early stages of the face really interest me. • I want to try and create a magazine that follows a 90s grunge style but using inspiration from Dadaism and postmodernism, which was a very similar approach to face. the cover I chose to look at I chose because the image used and the colours of the page, the way they have used a image that shows the model to be sick and then made all the colours and the page follow that look, it comes back to my interest in the grunge style which is typical dirty and unkempt. • The double page spread influences me to use more type on a page and experiment with colors and shapes, the page uses really bright colours to make the shapes used pop out and represent African tribal art. I would like to take examples from this page with me into my magazine, experimenting with the conventional layouts of a page such as David Carson's work in the past.
  • 6. Thrasher Magazine Thrasher magazine is a skateboarding based magazine founded in 1981 by Kevin Thatcher, Eric Swenson and Fausto Vitello, and was published by High speed productions, Inc. of Francisco USA. Thrashers editor Jake Phelps has been on board the journey from the start, Jake has really formed the magazine into the legacy it is today. The gritty, anarchic, shit talking style and writing of the magazine is almost a reflection of Jake and the way he is, he's been skating for over 40 years and has bottomless knowledge of the skate scene making him the perfect role for editor and chief. Jake Phelps love for skating is thrown into the magazine, and since its all he has known for so long the biggest influence to him is the skating scene and lifestyle, this is why the style of the magazine is so raw and gritty it reflects the a typical party hard, free loving skater. The magazine covers the skating scene in the states, showcasing skaters, brands and advertisement for merchandise. The reputation of this magazine in the skating community is immense and almost powerful, skaters dream of having a shot on the cover and just to be included in the pages signifies you have made it. Over the years thrasher have set up several events and competitions that have became a big part of the magazine today, with the likes of KOTR which is a competition between several skate brands with the winner receiving the infamous cover page. Another big part thrasher has given to the skate world is the skater of the year, a prestigious award naming you the top skater in a particular year and giving you a cover shot. Thrasher magazine will often advertise and show off the best skate spots over the states, and is a way for skaters to stay in contact with the scene and what's going on at the time. The popularity of this magazine among skaters has became almost cult like as it really is the heart of what skating is and is one big advert for skating and its lifestyle. The magazine was born from the massive change in skating over the 70s and due to the huge surge in people wanting to skate, it was a way for skaters and teams to get recognized and so skating was really seen as its own sport, but taking a style more fitted to the lifestyle of skating. In the past thrasher has also included articles based on music that is popular amongst the community, with the likes of fugazi being featured within the magazine, showing that the magazine isn't just based on the act of skating but the lifestyle of these types of people.
  • 7. Thrasher magazines cover page is very important in the skating community, to receive an image on the front you have to perform the most gnarly stunt or trick of that month. So the big part of every issue is the image used, in this particular issue it shows 2018s skater of the year Jamie Foy 50-50ing a kink rail. The photo has been taking from down low and looking up at the skater, this makes the rail and the set look loads bigger and gives the image a weird look with the skater appealing smaller but is still the center of this page. The colours used on this issue stand out to me, the image used has many yellows and orange colours therefore they have mad the fonts used either orange or have the same orange lining. But also if you are aware of the skater like most readers will be, he is a blonde friendly face and referred as a little big for skating but the colour used could almost match the way he is, being a colour that represents sunshine, joy and happiness. Thrasher covers tend to generally try and include minimal text, fonts and stickers making the image the selling point and main attraction. Some issues will include 2 or three small subheadings advertising interviews and content inside, but having the image as the main focus is probably what makes it so important to skaters. This issue unlike overs the image is spread across the entire page rather then bordered. Thrashers font and title is infamous, the typography used follows the name of the magazine. The name Thrasher is due to the lifestyle of skaters being similar to that of the punk and metal scene where thrash music is very popular and bands typically have font like the style used on the magazine. Thrashing also means to beat some one up or violently beat someone at a sport, so the title its self is a reference to the violent characteristic of some skaters such as thrashers own Jake Phelps and Anti heroes Andy Roy. This issue the subheadings are placed to the the right of the page, this is as the main focus for this image is the skater but also the stairs and rail which are placed to the left of the frame. They wont typically obstruct these aspects of an image, this is so it shows of the size of the stairs or rail but also so it catches your eye due to the feat of the trick. The cover page focuses on the skater of the year, Jamie Foy a male skater who rides for Deathwish skateboards. They have chosen to use more male associated fonts and colour, they could have used a brighter yellow with this photo however orange is a more masculine colour and the fonts aren't fancy and represent a more all American male trucker style.
  • 8. Thrasher magazine tends to make the images within the magazine the main focus and the main content, due to the magazine focusing of skating a very visual sport. This double page spread on Birdhouses Lizzie Armanto is no exception. They have chose to use one image that spreads over both of the pages with the skater in the center of the image, the phot shows the skater grinding a bowl and they have took the image so the photo itself almost looks as if it was taken with a fish eye lens or other very circular lenses. The image has been taken so lizzie is right at the front and is the main focus on the page, which is something I have talked about and how thrasher try and make the skaters the most important part of there pages. I have noticed that with this magazine they like to use abstract images, images at weird angles where the proportions of the photo are almost off or where a skater either appears really small or really big and in your face. They also use images that use very small spots of colour, such as the orange in the Jamie foy cover and now they very minute but bright blue in this image. The typography on this page is quite interesting and similar to the methods of David Carson, the actual paragraphs of this article have been laid out so they curve around the bowl, so its not obstructing the image skater but also adds to the circular theme of this page. This looks good and adds more design elements to the page without over cluttering the page with stickers and paragraphs in boxes. They have used san serif fonts on this page for her name and a quote from lizzie, this is as the skater is female and even though skating is primarily male dominant, they can still have women skaters and add a femininity to the sport. Where as they would typically use very straight and bold fonts for a guy, they have chosen fancy and floral fonts. The colours that have been chosen for the fonts and boarder are primarily black, however yellow has been used on the quote and for the thin boarder around the image. Yellow is a colour generally to represent the sun, cheerfulness and innocence, and fits the personality of the bubbly light hearted lizzie, but also the quote about hugs.
  • 9. Ride BMX Magazine • Ride magazine covers the core sport, lifestyle and culture of BMX freestyle. The magazine includes interviews from the pros, road trip stories, the latest and best tricks, new products and the latest news within the community. • The magazine highlights the best tricks and the daily lives of riders all over through its photography and reporting, it’s a place where people who share an interest in the sport can keep up to date on the pros and the culture. • It was first published sometime in the late 90s as there wasn’t much of a platform for the BMX community, most documentation of this sport before was in skate magazines and ESPN. • The ride team consists of various riders with a passion for BMX, brand content director Ryan Fudger, managing editor Jeff Zielinski, online content director Zach Krejmas, art director Jamie Padilla and writer Adam Watkins. • The magazine follows similar themes of other sport magazines such as thrasher, typically using images that focus on a rider and the trick they may be pulling off, using the same types of photography to show off the riders skill. • The magazine has placed a big mark on the BMX community, documenting the people and sport for over 20years introducing new riders, tricks and also merchandise to the people who have interest in the sport.
  • 10. This issue of ride is one of the older editions, however the older issues made from ride follow the style that I am going for more so then the new ones and online magazine. The image used shows the rider at the very top of the page this is generally very common for theses mags, having the rider at the top of the page shows off the Ariel feat of the trick. The primary colors on this page used are the white, red and black. If you look at the image that has been chosen, you will notice that the bike has three red stripes on it and the red is aligned right next to these stripes. When it comes to choosing the covers for most of these magazines, the designers will use the image as the starting point, choosing colors that may be on the photo. In the top left corner of this page there is a banner that advertises a ”free poster”, this is common in magazines as it offers people something along with the magazine and labels it as ”free”. Really the item included isn't free but part of the magazine costs, however advertising something as free is typically going to be appealing to people because everyone likes free things. However its typical for these types of magazines to include posters or maybe the odd DVD, this is due to the younger audiences wanting posters of there favorite skaters up on there walls as adolescence do with there role models.
  • 11. This double page spread uses brighter colors and breaks up the page using these colours. I believe when choosing these colors they have looked at the images chosen and based it around them, the two images primarily have the blue sky up top and then the orange from the ramp on the bottom. The colours used like orange is typically a colour associated with sunshine and warmth ,which this whole page and the photography reflects. The fonts and type on this page in my opinion look really good and work really well on the colours, they have chosen to use a really big font that resembles graffiti with a bubble style. This style of font
  • 12. Article: freestyle BMX scene: New england • Research • The first media coverage and initial introduction to freestyle bmx was in the late seventies, within San Diego California. • The first Freestyle BMX team to form was in 1979, under the name BMX Action Trick Team. • In the 70s Street BMX drew its inspiration from the motocross superstars of that era. • Before Street BMX was a prominent thing and bmx’s were being manufactured, the availability of the Schwinn Sting Ray was the first bike that people took to BMX. • A large percentage of bike riders today participate in Street BMX because of the lack of rules and regulations, and also because it stresses on the creative part of the game. • In the 70s motocross was really big with the likes of Evel Knievel shocking and amazing kids across America, they all wanted a motocross and what was the next best thing, a bicycle. • Kids started making bikes that they could use to somewhat replicate what they kept seeing, putting together whatever bike parts they could find to create what was known as a “Bomber”. • The sport began to get more popular and bike sales were rising, modification parts were being introduced, then by the early 80s every street and every corner had a kid on a bmx and it just became so normal. • Due to its popularity it gave all these kids reasons to talk and one similar interest, to ride! In the 80s BMXing was as comparable to video games of today. • Along side this rise in the popularity of the bikes the media began to cover it more and more opening everyone up to the creativity and possibilities that riding had to offer, the first jump into freestyle bmxing. • The first proper magazine that covered BMX was named “Bicycle motocross action” in 1976. • With the media covering the sport and the huge boom in the popularity of riding a bmx, this finally kind of made bmx a sport giving people a drive and a reason to put there life into riding there bike this way. The magazine gave the bmx community an identity, kids and other riders seeing there idols in these magazines wearing all these brands and giving of a style gave them all that style. • In the start there wasn’t any distinction between racing and freestyle, everyone just did it all and did it just for fun. However racing still had rules and regulations which is what many people didn't want with biking, they wanted to do what they wanted and have fun and not have any restrictions such as getting too and from the races constantly. • These rules led people to stop enjoying the competitive world of racing and spend more time just messing around on the bikes and ramps, leading to the start of freestyle BMX in the early 80s. It was new it was progressive and everyone who was involved had a common interest to have fun on the bikes. • You could do freestyle at any time anywhere with a sense of freedom, it was so new and different to conventional sport everyone was buzzing to watch it and get involved. It was a time where it was so new kids would be able to invent a trick in the yard.
  • 13. • Bob Haro was a really early influencer towards freestyle BMX, him and Robert Osborne formed the very first freestyle team in 1978 but also made the first tailored frame and forks for freestyle BMX in 1981 that was named the HARO Freestyler. • However it was his book “Bob Haros Freestyle Moves” that I believe was released around 84, that really formed freestyle riding. Everyone owned a copy or there friend did, spending there days trying to just copy and recreate all these tricks that they have never seen that there idol was just creating. • Magazines began including “how to” segments, showing off new tricks that all these idols kept spewing out. This helped people gain the confidence of trying this tricks and showed them that it wasn’t just the pros who could. • Slowly as the bike scene was getting more popular they saw more big names coming to there town, after bob Haro it was the likes of the krooze brothers with Curtis Jackson, and having these names in there home town led them to start to push tem selves and take up ramps. • People started building ramps all over New England, they would steal and grab whatever parts of wood they could find and start trying to build these ramps giving birth to the great ramp riders in the north east. • They would sesh in each others yards on all the ramps large groups of all riders, they would constantly push each other but also teach one another as if they were feeding from there friend and what they were doing. This helped the riders really blossom and progress, and having such support and similar interest it was just fun which kept it going. • After so long the riders took to the competitions, in the early days the competitions were simple just having a few ramps and flat ground. Simply telling the riders to just go ahead and do what you can do in your time, any ramp tricks and ground stuff would go. • These competitions had a similar effect to the backyard seshes just with more intensity, having groups of the most driven and progressive riders just feeding off one another gave birth to all sorts of styles and tricks. • In the early competitions Haro and GT were the top two teams and the biggest competition, each housing the top two riders at the time with Haro having Paul Delaiarro and GT having Dennis Langlais. This was the first rivalry in the biking scene although friendly the riders were passionate about there brands, and felt very driven when matched with one another. • However as the boom for freestyle riding was in full swing in the north east finally, the weather had other ideas. • For the bikers in the east coast where it was hot and the weather was never really a major issue they could bike all the time, however in the north they had lots of snow and cold winters. However this didn’t stop them if anything it made them work harder, they would get wrapped up in there thermals go out and make places to ride there bikes. • For a lot of the riders in new England they couldn't’t bike all year round with ease, but they were hungry and made the most efforts to get to a place to ride or stop a place getting snowed over. This set back for the bikers in these areas didn't’t stop them if anything it made them want it more, they spent so much time trying to get good spots that once they found something they had to put the time in to make it count, which is a big part of the success of some of the best riders from new England. • AS New England came a more sort after freestyle town for riders, more competitions were being held and this meant that the teams such as GT freestyle and Haro bikes needed more riders. Especially more riders that were in the north so the east coasters didn't’t need to travel so far all the time. • Once the north coast had teams, big competitions started to arise in new england bringing the top riders to the north coasts territory. With the top names in BMX at the time on north coast soil it meant the new england riders could show what they had and really shine. • Once the riders and the notion on BMX in new england had become clear to those of the east coast, more and more indoor comps kept popping up and eventually they had there own indoor park to ride in all year round over the snowy seasons.
  • 14. Riders from the new England community • Chris Lashua- from Ashburnham, owned freestyle performance, he was one of the first riders from the north to go pro. He always had fun and a smile on his face when riding and in competitions, he road for the GT team in the early days • Dennis Langlais – Dennis road for the GT team, he was one of the first riders to reach the level of the top riders from the west coast, theoretically smashing the glass ceiling fellow riders from his areas perceived. Dennis was a very driven rider and wanted to get better, travel and get his name out there in the BMX community. Dennis exceled on vert riding and was known for his insane air and tricks such as the 360 drop in. • Darren Pelio- he was a very dedicated rider and had to always give 100 percent, he was also a very picky and analytical rider and could find a spot in anything. He was mainly a flat land freestyle rider. • Joe Johnson- joe rode for team Haro and was a big favorite in the north east, he was seen as one of them who had really proved it and made it, this meant most riders in that area really rooted for him as he represented all of them they felt. He really amazed people especially when making it 12 feet in the air on ramps in his backyard, he was a powerful and fast rider and people keep explaining him as a pure rider with the best air for his time. Joes signature move back then was the tail whip, taking it to the point where he did the first double tail whip ever recorded in 1989. • Ron Stebenne - was an announcer and a particular individual who had a huge part in making the BMX scene in new England, he was an adult that was rooting for the kids. He would organize comps and other BMX things, and proved it was something that would work in new England. • Kevin Robinson- He is the most successful rider to come out of new England, he has road at most of the contests and has been there from the start as a little youth. He pulled of a double flare at the 2006 x-games winning the best trick competition, the effort and years he put into learning and pulling off that trick shows the level of dedication he has to riding.
  • 15. • A wicked ride documentary • In the beginning lots of people began to BMX due to not being all that into traditional team sports, and many people couldn’t simply put all there time but also money into practice. • Rob Leclair-Freestyle Force “ we needed something different, we didn't’t fit the mold of your typical athlete” • Bill Curtin- Haro East“ I tried other traditional sports but I never really excepted the traditional stick and ball” • Dave Gagne “I was never really I team sport kind of guy” • Dennis Langlais “ I didn't have the ability to get to practice or get picked up” • Another reason people became into the sport is similar to how people get into it now, they seek thrills and enjoy the rush and also risk that bmx can bring. • AT the time Evel Knievel was big and loads of kids fell in love with the daredevil growing up, so he is a big influence and catalyst to the way people ride today. So when kids started to ride there bikes of ramps and such they would say “do an Evel Knievel ”, pulling the front end up and seeing how far you can go. • Dave Gagne “our biggest influence was the magazines” • Matt Bennett-”it wasn’t just the riding, it was where they were from, how they were riding, the level they were riding and the way they looked”
  • 16. My target Audience research • Transworld Media kit • To find out what audience and type of person may be interested in the style and genre of magazine I will be making, I have found several media kits for the magazines that I used earlier on in my research, however they both are Skating mags but the communities of these similar sports all are quite close knit and share pretty much the same views, beliefs and lifestyles. Firstly I looked at the media kit for a skateboarding magazine named Transworld, this showed me the monthly audience and popularity of the magazine. This helped me see how popular these types of products are and how large of an audience ill be round about aiming for. It then shows me the median age of the viewers, it does this by splitting the ages up then showing a percentage of the viewers that falls under each age group. This magazine shows that there biggest group of readers tends to be between 18-24 and how that has gone up from 16 since 2013. The kit also then shows me what percent of these readers are male and which female, allowing me to know that an average of 85% of the fans tend to be male. This also then shows me that within the skate and BMX community more males show an interest and will be my primary audience. Finally it showed me which countries the magazine is most popular in, but also making me aware how popular the sports are in my own country.
  • 17. Thrasher media kit The second kit I chose to look at was this one for thrasher magazine chose this as it’s the biggest inspiration and reference towards my final product I believe. This kit shares lots of similar qualities as the last, but having a second one confirms the results in a stronger way. Firstly it shares 1.5 mil consumers a month and is the longest and most recognized skate magazine. Secondly it shows 90% of the readers are male which is so similar to that of the previous kit, however thrasher shows that 54% of the readers are 13-15 with only 27% the same as the Transworld kit. This means when building my profile ill have to take this into account and make it a bigger range from young to older. The points of this kit that I found far more useful that I did not find in the other kit was on income, but also the source of money that the readers tend to have. The results for this kit show that the average household income for the magazines readers is 40-50 thousand a year and that with the readers being younger the income for the kids is from parents or small part time jobs.
  • 18. My target audience profile Demographic- 16-25 Lower and middle class (more underprivileged kids turn to actives like this to stay out of trouble) No race or gender Bias (however more males typically BMX, with an average 10% of riders being women ) Psychographic- Generally rebellious and anti authoritarian Many live a very music and party orientated lifestyle Welcoming and family orientated within there community Split between some who love to have fun and some who love all things angry and dangerous The biggest audiences reside in America and the UK for BMX Street riding is the biggest area in the sport
  • 19. Technical research Experiments- For my project I want to try and include more photography then I have done in previous projects, this means that I need to try and develop more of an understanding of photo editing skills on PS. So for my first experiment I have tried make several images I took in college appear older and have film like qualities, to do this I have used the levels option to lower the resolution and make the colours appear more desaturated and darker. Once I did this I added either an orange colours overlay or a purple one, finally placing a film image from google on top and turning the opacity to as little as 15 and adding water marks, to give it the film look. Then to finalize these images I have added a low noise effect to make them gritty, I am really happy with how these turned out and will be using this method in my project as it follows the 90s grunge like aesthetic. Hockney Joinery- The second part of my experiments I chose to test out a new method of photography, as I don’t know many skills in this area and its always good to learn new skills I can take forward either in the project or just in future production. I chose to look at a method called Hockney Joinery, this requires you too take several close ups of one thing then build the image like a collage. You can do this on Photoshop by putting the images in one folder then using an option that builds the collage for you, I liked how they turned out and it also gives you so much freedom to make the style your own by adding the editing skills in post production.
  • 20. • Stuart Hammond. (2012). Jake Phelps's Thrasher Magazine. Available: http://www.dazeddigital.com/artsandculture/article/12984/1/jake-phelpss-thrasher-magazine. Last accessed wed, 30th jan 2019. • Jake Phelps . (2010). The Thrasher Mag Archive. Available: http://www.thrashermagazine.com/articles/covers/covers- index/#1987. Last accessed 30th, jan, 2019. • N/A. (2018). Thrasher(Magazine). Available: https://en.wikipedia.org/wiki/Thrasher_(magazine). Last accessed 30th jan 2019. • N/A. (2010). Neville Brody. Available: http://www.csun.edu/~pjd77408/DrD/Art461/LecturesAll/Lectures/PublicationDesign/DigitalTimes/Digital- Publication.html. Last accessed 4th Feb 2019. • N/A. (2018). The Face. Available: https://en.wikipedia.org/wiki/The_Face_(magazine). Last accessed 4th Feb 2019. • Zach Krejmas. (2010). Magazine Archive. Available: https://www.ridebmx.com/magazine/. Last accessed 30th jan 2019. • ike taylor . (N/A). Ride BMX US/1998-1999. Available: http://www.23mag.com/mags/rus/rus98.htm. Last accessed 30th jan 2019. • Zach Krejmas. (2010). About us. Available: https://www.ridebmx.com/about/. Last accessed 30th jan 2019. • C,Webb. (2017). The History Of Street BMX. Available: https://www.sportsrec.com/349790-history-street-bmx.html. Last accessed 4th march 2019. • Johnny Ringo. (2014). Old School BMX Magazines. Available: https://oldschoolmags.com/bmx_action.html. Last accessed 4th march 2019. • Shrew. (2016). Bob Haro. Available: https://en.wikipedia.org/wiki/Bob_Haro. Last accessed 4th march 2019 • Ashton,R. (2011). HARO “FREESTYLE MOVES” BOOK. Available: https://ridebikes.wordpress.com/2011/02/07/haro- freestyle-moves-book/. Last accessed 4th march 2019.