Formal Proposal of my adver-game

1. Working Title:
Coca Killer
Target Platform:
Coca-Cola website
Genre:
Adver-game
Language / Territories
Release in the UK, Language: English
Synopsis / Treatment / Story / How the game plays:
My Adver-game shows a gun scrolling across the screen shooting other cans until it gets to the
coke can shooting it 3 times before the can fires back and destroying the gun. Showing that Coca-
Cola has unbeatable taste and this is shown by the sign, “Coke Unbeatable”
One Line SalesPitch:
“Coke, Unbeatable!” referring to its unbeatable taste
Style (similar products and graphical style):
Atari’s 1983 Pepsi invaders another coke adver-game
Audience:
My audience is 16-19, Male, it is nostalgic and visually appealing, I have chosen this title as it will
appeal to the audience due to the suggestively violent nature of the title potentially making the
game seem more appealing
Legal & Ethical Considerations:
My advert is in line with the ASA guidelines and does not contain offensive material
No need for age restrictions
There is no material that should offend any races, religions or ethnicities
I have ensured that no one is to be offended by the product as the repetition of the gameplay
contains no offensive content
We are using the Coca-Cola brand but we are producing the ad for the company
The product is different from other ads and can not be sued for and copyright reasons
There is no clear or evident way that we may be sued for any copyright issues as we have only
used the Coca-Cola brand and made the adverts deliberately different from other existing ones