This document proposes a Coca-Cola advergame to be released on YouTube and mobile platforms. The game would involve stacking Coca-Cola cans like a stacker arcade game, with an "Oopsie" can that cannot be stacked to show it is inferior to Coca-Cola. The game aims to portray Coca-Cola as a delicious and refreshing drink for all audiences in a style inspired by stacker arcade games without offensive or unethical content.

1. Working Title:
Coca-Cola advergame
Target Platform:
YouTube, Mobile Games
Genre:
Advergame
Language / Territories
English, UK
Synopsis / Treatment / Story / How the game plays:
Product is Coca-Cola cans being stacked upon each other like the stacker machines at the arcade.
A can of Oopsie is purposefully left not stacked because it's not on Coca-Cola's level.
One Line SalesPitch:
Delicious and refreshing sugary carbonated drink.
Style (similar products and graphical style):
What product is yours like? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience:
Everyone
Legal & Ethical Considerations:
My advert will not include any offensive material towards any gender, race, religion or lifestyle