1. Working Title:
What is it called? This can change if you think of something better later
Feel forever young with Coca cola music advergame
Target Platform:
What media platform/platforms would you release the product on?
A advergame
Genre:
What sort of a media product is it?
Musical and family
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
The advergame would be released western countries and it would be suitable worldwide as the
genre is a musical and family advergame and it is suitable for any cultures or beliefs as I do not
intend to put anything against any cultures or belief.
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
My product is about an old man that has an empty bottle of coke and he needs to fill it up with
musical notes which you need to collect thought the game, as you collect the notes the coke bottle
will fill up and when its full, the old man will drink the coke and will turn into a teenager and a ‘you
win!’ title will appear along with the Coca-cola logo and the slogan ‘feel forever young with Coca-
cola!’
The main message is that no matter what age you are, you always feel young drinking Coca-Cola.
One Line SalesPitch:
Sum up your product in one sentence
Feel forever young with Coca-Cola!
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
My advergame is similar to my previous projects in this field such as my Coca-Cola poster and my
Coca-Cola radio advert and I have used them both for the inspiration of my advergame because it’s
good to reuse ideas from previous projects.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
My audience is families and also people who love music which consists of many ages and genders
and the reason why my product would appeal to this type of audience is because coke has been
2. around since the 1940s and members of families would have maybe tried coke when they were
younger so it may bring back childhood memories when they are older and they drink it again and
also people who love music will love the song that they are collecting and which plays at the end
which is ‘forever young’ by Rod Stewart.
Legal & Ethical Considerations:
Think about any offensive material you will include?
There will be no offensive material as it is a family and musical advergame
Will you restrict younger audiences engaging with it?
No it will not restrict younger audiences, as it is a family and musical advergame.
Will it offend any social groups/religions/ethnicities?
No it will not offend any social groups/religions/ethnicities as it is a family and musical advergame
How will you ensure you do not offend anyone?
By making it family friendly
Is your product using characters/names/logos of existing ones?
Yes the Coca-Cola logo
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
Yes our product be sufficiently different from existing ones to not get sued for copyright
infringement because the idea is original and the logo is original also.
