This document analyzes magazine covers for video game products. It finds that they commonly feature recognizable logos and brands, popular characters from games to appeal to fans, and headlines promoting new games. The research will inform the designer's own work by including a recognizable name and logo. The target audience is identified as mainly male, aged 10-18+, from middle-class backgrounds who are motivated to buy magazines featuring games they enjoy.

1. Research
Jack Garner

2. Existing Product Masthead – uses
same font as all other
play station products
so its recognizable
Main Image – the image is a
popular video game
character that relates only to
the PlayStation brand so its
recognizable instantly
Sub Heading –
easily visible
white text on
dark background
to grab attention
Feature Headline - This
Is the largest use of text
on the cover and is
designed to grab the
target audience’s interest
Plug - This stands out on the
front cover in order
to draw in the audiences
attention to the brand new
games and 20 greatest hits
Sub Image - This is
used to show what is
featured inside the
magazine
Date and Price – this is seen on
most magazines and is usually
kept small if the magazine is
expensive like this one

3. Existing ProductMasthead – This magazine
has its own recognizable
logo so its easily
recognizable
Main Image – these are
popular characters
from other Nintendo
products so the target
audience will see them
and want to buy it
because of them
Sub Heading –
Easy to see text
in bold yellow
writing that
stands out on
the blue
background to
grab attention
Barcode – commonly
used on
the front cover in
order for the
customer to purchase
the product.

4. Existing ProductMasthead - This
magazine has its
own recognizable
logo so its easily
recognizable
Sub Heading -
Easy to see text
in bold yellow
writing that
stands out
Feature Headline - This
Is the largest use of
text on the cover and
is designed to grab the
target audience’s
interest by showing a
new game
Date and Price -
this is seen on most
magazines and is
usually kept small if
its expensive but
this one is shown as
if it’s a good price
Sub Image - This is
used to show what
is featured inside
the magazine
Main Image – this is a
video game character
from a new game it’s a
tough masculine
character to appeal to
the target audience of
mainly men

5. Research Analysis
• What common features do the researched
products have?
– At the time of their release they were all showing
off new games coming soon or that have just
come out. They all had a recognisable name and
logo
• What aspects of the research will you include
within your on work? I will include my own
recognisable name and logo

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
10-18+ • All the games are aimed at an older
audience expect for the Nintendo magazine
which is aimed more at a family
Gender
Male • Most of the covers have the strong male
protagonist on the front that’s very manly
Psychographic
Need Driven • They like games so they are driven to buy a
magazine with the game they like
Social Status
Middle Class • Not overly expensive