The document analyzes existing gaming magazines and identifies common features to include in a new magazine. It finds that existing magazines prominently feature the masthead, characters from games on the cover, and content about multiple games. The research will be applied by including a big masthead, more than one game on the cover, and elements like flashes and plugs. An audience profile identifies appealing to people of all ages and genders who enjoy various game genres by offering diverse content at an affordable price.

1. Research
Josh Bailey

2. Existing Product
Simple colour palette
Based on game
Selling line of other
relevant game
Masthead & Banner
Headline & anchorage
Flash & menu strip
Issue number
Main character
on front cover

3. Existing Product
Masthead & Banner
Plug
Flash
Headliner
Anchorage
Main strip
Barcode & Date line
Featured article picture
Cover line
Kicker Dark tone and
colour palette

4. Existing Product
Masthead
Flash
Banner
Menu strip
Advertising different games, toys and accessories
Lead character in
a relevant game
at the time
Includes reviews on
multiple properties

5. Research Analysis
What common features do the researched products have?
• All magazines have their masthead in the biggest, boldest text on
the cover.
• All chosen magazines have characters in the games as the
featured picture on the cover
• Each magazine also features content of games other than the
primary one on the cover
What aspects of the research will you include within your on work?
• In my product I will learn from these existing products and make
my masthead big and bold as well as feature more than one game
on the cover and have a flash and a plug to catch the eye and
draw the reader in

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
14+yo • Appeal to all ages by featuring games of all
different age ranges pegi 3,7,12,16,18
Gender
All genders • Don’t be gender specific. Make all content
enjoyable for men and women
Psychographic
People that like all
kinds of games,
not just one genre
• Have reviews and top 10s and
updates/news on all kinds of games
Social Status
Any • Make the magazine cheaper than others
• affordable