The document analyzes existing children's games and apps to inform the development of a new game. It examines Angry Birds, an insect identification game, and an animal game to understand their color schemes, graphics, and simplicity appropriate for children. Key aspects that will be included are bright colors, light backgrounds, and a single character image for the app icon. The target audience is 4-10 year old boys and girls, and the game will incorporate competition and prosocial lessons to appeal to this demographic.

1. RESEARCH
Jordanne kay

2. EXISTING PRODUCT
From this image of ‘Angry Birds’ I can see
that the lighting is very light in this game with
pale colours creating the background and
bright strong colours in the foreground. I
would say that the main colour scheme is
blues and greens this is the background and
from this we can see that the background is
out side, we cam also see shadows of what
looks like trees, mountains in the background
this also tells us that the game is outside.
With the brightly coloured birds and pigs we
can get a sense of happiness from this I
would also say that they are using bright
colours to represent the children that play this
as children never have a dull moment playing
on games. The fonts that they are using to
show the ‘highscore’ and ‘score’ are in bubble
lettering this aging could represent children
as they are always bubbly when playing
games. It will make the audience want to

3. EXISTING PRODUCT
From this image I can see that it is a children's
game from the use of colours, bright blues,
greens, reds, pinks, yellows from these bright
colours the lighting is very bright just like the
colours. Also from the way that the insect are
presented you can tell that this game is for a
child as they isn’t much detail so its easy for
them to guess that insect it is. From the
background you get a feel of fantasy this again
links back to the idea of it been a game for a
child as they have a wild imagination. The font
at the top with the ‘time’ and ‘level’ is just plain
lettering this may be so that the children can
understand it better and read with out asking
fro help. It will make the audience want to
play/buy this game because its a fun way of
learning your insects and numbers and time
management all together.

4. EXISTING PRODUCT
From this game you can see that
it uses animals not insects but you
can still tell that the game is for a
child we can see this from the
colour scheme, greens, blues,
orange, yellow ect these are all
the bright colours that they are
using making it bright for the
children. From the simple
backgrounds, trees, pond ect you
can also tell its for a children
because they is no detail in
anything making it simple for the
children to understand. It makes
the audience want to play the
game because it is simple but will
learn the children whats is what.

5. EXISTING PRODUCT
 Here is just a selection of
app icons off the internet, I
have got these as I am
wanting to go on after
making my game to making
a app icon. Just from looking
at the icon you can get a
idea of what the app is to do
with for example the one
with a bird on top row in the
middle you can see that this
is going to be a game o do
with birds. The one with a
camera lenses and a flash
you know this is going to be
something to do with he
camera and lenses.

6. RESEARCH ANALYSIS
 What common features do the researched products
have?
The common feature would have to be the colours and
lighting used, in each of the products they all have bright
colours and bright lighting.
For the app icon I can see that its mainly one image
and no words I will take this and work around it and try
produce something alike.
 What aspects of the research will you include within
your on work?
The aspect of the research that I will include will be
the lighting and the use of the colour schemes.
I will add in a large image of one of the characters like
some have done on he images I have looked at.

7. AUDIENCE

8. AUDIENCE PROFILE
Category Demographic Content to appeal to this audience
Age Range
4-10 • I will use appropriate fonts, colours,
language to suit this age range and
gender.
Gender
Both boys and
girls.
• I will include what both girls and boys
are interested in, I wont just make it one
sided.
Psychographic
Emulator • I will make the game competitive making
them want to challenge each other.
Social Status
Type A • I will show them how it is good to help
insects.