The document discusses research on existing products and target audiences. It notes that existing games use contrasting and bright colors to stand out and be visually appealing while keeping the overall design simple to focus on. The key aspects to include are making the game eye-catching yet simple to use. The target audience is intended to be broad, for any age, gender, or social status by keeping the game design non-specific and fun for all.

1. Research
Your Name

2. Existing Product
Variety in
colours
Contrasting
colours make
the game
stand out
more
A simple overall look,
makes the game much
easier to pay
attention to/ focus on

3. Existing Product
Colours make
the game more
visually
appealing
Similar to the
idea I had

4. Existing Product
Bright Colours,
grabs attention

5. Research Analysis
• What common features do the researched
products have? The games have the same
general idea
• What aspects of the research will you include
within your on work? I’ll be sure to make my
game eye-catching and simple to use

6. My Target Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Any • None, I want it to be simple enough for a
child but fun enough for everyone to have
fun
Gender
Any • Not gender specific
Psychographic
Any • Not targeted towards any specific audiences
Social Status
Any • Not targeted towards any specific audiences